Delta Brand News Bi-Monthly 19 February 2015

Brand News

Delta Launches SCARA Robot Solution

Special Report

Delta launches SCARA Robot Solution Brand People

Pioneering the Delta brand - Industrial AutomationAn interview with Mr. Simon Chang, IABG General ManagerBrand Academy

Taiwan's best brands and international brand trendsBrand Circle

Taichung Metropolitan Opera House 3D LightScribe projection - Taiwan's biggest single-building projection show

CONTENTS

Delta Brand News Bi-Monthly ● December 1, 2011 foundedPublisher: Ping Cheng Editor in Chief: Shan-Shan GuoEditorial Board: Andy Liu, Zoe Cherng, Charlie Pai, Jack Lin, Jesse Chou, May Wu, Sonia Wang, Wim Chang, Yiching Chang, Yi-Wen WangEditor: Maggie Hsia, Milo Tseng, Sandy Chien, Shalom Hung, Paul Lin, Zoe Sun

All rights reserved. For further information, please contact Brand Management Office: bmo@delta.com.tw

02 Delta launches SCARA Robot Solution

05 Delta Industrial Automation holds global training for better maintenance service05 Delta EMEA Partner Event 201406 Delta UPS system for new shopping mall in Bratislava, Slovakia06 Delta implements UPS solution for Sberbank in Russia07 Rosmorport facilities install UPS systems by Delta07 Delta partners with Xi-an's Siyuan Academy in creating a whole-new datacenter08 Delta builds a safe and highly-efficient green service room for China's CASIC 7th Institute08 Delta showcases its intelligent energy-efficient products in CES 201509 Taichung Metropolitan Opera House 3D LightScribe projection - Taiwan's biggest single-building

projection show09 Heavenly Lotus Feast - a combination of technology, art and dining10 Delta's automated control system successfully applied on castor machine for upscale chocolate

brands 10 Delta's SVG successfully resolves issues for a ropeway in a scenic area11 DGC creates a high-resolution digital video monitoring and management platform in Pingtan11 Delta offers a high-end large-screen monitoring solution for Dezhou's Bureau of Transportation12 Inauguration of Delta's Pingtan office and operations headquarters for Southern China12 Effective marketing approach for HVAC industry helps to strengthen the Delta brand13 Delta wins SET Awards 2014 in the category of "Best Company Performance"13 Delta implements CSR and receives numerous awards in China13 Delta's VFD receives award of "The top-ten brands for designers and users" twice in a roll14 Reading about Lego to stimulate creativity14 Delta launches the ultra compact Sync DIN rail power supply series

15 Pioneering the Delta brand ~ Industrial Automation - An interview with Mr. Simon Chang, IABG General Manager

18 Taiwan's best brands and international brand trends

21 News Station

22 《Eco Diary》 Experience the beauty of Taiwan, realize a low carbon journey24 《Eco Diary》 Have the cake and eat it too? The challenges and opportunities to raise newborns in

a low-carbon fashion25 DEF attends U.N. Climate Change Conference to share its devotion to rebuilding a school as a

disaster shelter in Namasia, Taiwan26 Building a DIY power generator running on renewable energy 26 "Brand News Bi-Monthly Online Survey" winners

From the Editor

Special Report

Brand Circle

Brand People

Brand AcademyNews Station

Delta Green Life

FEBRUARY 2015

Brand News

Shan-Shan Guo,Brand Management Office

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The list of "2014 Taiwan Top 20 Global Brands" was revealed in December. Delta ranks 13th, up four places from 2013, and its brand value was enhanced by 24%, making it the fastest-growing enterprise. During their visit with us, Interbrand, the agency in charge of the ranking, commented that Delta has a great grasp of global trends for industry growth and has been continuing to strengthen its positioning as a provider of energy-saving solutions, which contributed to its persistent growth. They also shared with us international brand trends and offered observations and suggestions for the Taiwan brands overall. We will have a full coverage in the issue of Brand News.

Delta's participation in public affair has always been an important factor of the brand's image. During the United Nation COP20 conference for climate change at the end of last year, Delta Electronics Foundation successfully co-hosted a side event with international organizations. Our colleagues from the foundation presented to over 200 international officials and scholars the case of the green campus in Minquan Elementary School of Namasia District, rebuiltby Delta. The event exemplified our partnership with important organizations with international renown for the climate and environment protection. It received high recognition from attendees and the press.

After interviews of Delta's worldwide regional heads in 2013 and corporate function heads in 2014, this year's "Brand People" will feature branded BG/BU heads. The first issue starts with Industrial Automation Business Group (IABG). Under the leadership of Mr. Simon Chang, IABG has enjoyed the fastest growth in Delta. There will be a special coverage with his sharing of important milestones for IABG and its directions for future growth.

Developed on its own by IABG, Delta's SCARA robot made its debut toward the end of last year during China International Industry Fair in Shanghai and SPS in Nuremberg, Germany, garnering attentions from the industry. The official launch of SCARA last month also received positive feedbacks. What kind of challenges did IA team encounter during the R&D phase of the robot? What special applications and competitive advantages does SCARA feature? This issue of "Special Report" will take an in-depth look into these robots.

In response to increased usage of mobile devices by many managers and colleagues as the reading vehicle, the "Brand News" will be presented differently starting this issue. In addition to a fresher design and layout, we have included the "digital version" that also enables video content. Hope you will have a more convenient reading experience.

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pecial Report Delta launches SCARA Robot Solution

< Text by IABG >

When walking into Delta's power supply production bases, people cannot miss the industrial automation products completing the gluing process during conveyance of 24.8 million power supplies every year. The secret is IABG's Selective Compliance Assembly Robot Arm (SCARA) robot solution which was just launched in January.

According to actual application results and analysis, the SCARA robot solution improves daily productivity by nearly three times, shortens production time and cycles, and greatly reduces required manpower. But when speaking of birth of SCARA robot, we need to trace back to 2012.

During July of that year, Delta was about to prepare detailed plans for developing the robot. Mr. Peter Peng, GM of A-Tech System that was well-known in the field of automated industrial control in Taiwan, as well as its team on automation, were invited to join Delta’s IABG around the same time to work on R&D of robotic arms and the area related to automation robotics.

• Delta Chairman Yancey Hai and IABG GM Mr. Simon Chang showcase Delta SCARA demo set

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"Robots and automation are indispensable to each other and cannot be treated separately," remarked firmly and briefly by Mr. Peng. "Scales and forms involved in automation are usually large, with a high percentage of customization. As a result, our first challenge was to carry out standardization on our current products as much as possible based on currently-available experiences, trends in the market, and opinions of customers, so that most of the customers would be able to directly put in application."

Integrating its own capabilities to get a firm standTo reach market standard as quickly as possible, SCARA underwent half a year in R&D and was introduced to Delta's IA assembly line at its Taoyuan Plant 1 in 2013, where verifications on the technology and system were conducted directly inside the plant. With continuous improvement, it has now been largely applied to the assembly line for automation and mobile power supply products in Delta's Wujiang plant, which helped enhance defect-free rate and reduce human cost. The main reason behind this successful development of SCARA was because Delta managed to possess key technologies that were superior in the industry.

"We utilized key components of Delta's own in automation, along with user interface, system integration, and technological services that did the best to simplify processes and difficulties for customers to introduce automation robotics," Mr. Peng further explained. "SCARA was mainly applied to 3C manufacturing. By combining features in detection, such as vision, touch, and optical sensing, from Delta automation, operations and processes could be adjusted precisely in response to status of the assembly line, ensuring safety of personnel and smooth production work. Ordinary manufacturers of robots join suite to dig into R&D of technologies for mechanical arms. However, Delta products will be integrated directly with applications in assembly lines to provide what industry clients need."

"We're facing a turning point in the manufacturing industry," said IABG's GM Mr. Simon Chang. "Current market trends demand short commodity cycles and variety, and high precision manufacturing; however, we’re facing some major issues such as low production line flexibility and lack of a labor force. Delta SCARA will help

• Mr. Peter Peng introduces the key technologies of SCARA robot at the launch event

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customers to precisely control production quality and realize flexible and variable manufacturing for customization, which will enhance their competitiveness."

To improve quality and accumulate field applicationsDelta's SCARA DRS40L Series features excellent speed, repeatability, linearity and verticality with a maximum load of 3kg and arm length of 400mm. The compl iance control function of the DRS40L Series can compensate the deviation between workpieces and inser tion holes. It helps the DRS40L Series precisely complete insertion, assembly, screw locking, transferring, and packaging. The automatic process path planning function of the DRS40L Series perfectly meets the requi rements of synchronized t rack ing applications, such as processes for gluing, deburring, and soldering. With a Machine Vision System, the DRS40L Series is also able to identify defective products and categorize them, greatly improving yield rate and quality.

At the launch event, Delta showcased a real-time remote monitoring of Delta's motor rotor production line in Taoyuan Plant 1 on the central control wall in the Taoyuan Technology Center. In addition, Delta presented three demo sets that demonstrated compliance control for components insertion, simulated the production processes of gluing, coating and polishing, and performed flexible transferring, stacking, and packing without fixtures.

Looking forward to 2015, SCARA will undergo further upgrades to focus on features in plug-in components and assembly. It will also take initiatives in developing clients in system integration and gradually move into target industry and application. For IABG, the ultimate goal is to make future products and technologies in automation robotics more intelligent, with lower requirement on introduction and more user-friendliness and safety to enhance effectiveness in industry-based production and become the best partner for the clients.

• Delta showcases a real-time remote monitoring of Delta's motor rotor production line in Taoyuan Plant 1 on the central control wall in the Taoyuan Technology Center

• Delta SCARA demo set performs flexible transferring, stacking, and packing without fixtures

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Delta EMEA Partner Event 2014< Text by Delta EMEA >

This year's Delta EMEA Partner Event took place in Bangkok, Thailand. From December 1st to 5th, EMEA hosted more than 120 partners from 74 companies and 40 countries.

Based on the theme "Delta Electronics-from Components to Solutions" EMEA prepared updated information for all segments of Delta's business. The partners appreciated such update and many of them stated that this stimulated new business ideas.

Delta's Chairman, Mr. Yancey Hai addressed the audience with a keynote speech and a business summary and strategy update of Delta Electronics. Mr. Jackie Chang, President and General Manager of Delta EMEA introduced the Goals and Strategy for the region. Miss Shan-Shan Guo, Delta's Chief Brand Officer, gave a deeper view into Delta's Branding Communication and Social Participation. She also explained various activities of the Delta Foundation related to climate change and water issues, that Mr. Bruce Cheng solely sponsors.

Utilizing the fact that Delta has manufacturing sites close to Bangkok, the partners visited the Bangpoo plants 1 and 5. The DET team provided a very warm welcome and our partners were impressed with the manufacturing processes they were introduced to during a factory tour.

The highlight of the event was our awards dinner, held in the garden of The Sukhothai Hotel. With a Thai-style ambiance and Thai dancers, we brought local culture to an exquisite audience and set the stage for a memorable evening with our partners.

Delta Industrial Automation holds global training for better maintenance service< Text by IABG >

Since the launch of its first AC motor drive in 1995, Delta Industrial Automation Business Group (IABG) has focused on the development of automation products and solutions. For a complete and efficient global service system offering good quality, the IABG supports improving the maintenance service know-how and skills of worldwide distributors. In November 2014, Delta held its first Global Authorized Service Partner Training Seminar in Wujiang, China. More than 30 distributors from over ten countries in Europe, South Americas, India, and Asia participated in the seminar.

During the three-day event, the IABG's global service team provided training programs, including theory, knowledge and practice, to enhance distributors' maintenance and trouble-shooting capabilities. To enhance the distributors' product knowledge and maintenance skills, the global service team introduced automation products and applications and demonstrated new product assembly and disassembly.

The distributors also paid a visit to the laboratories and production lines in Delta's Wujiang Plant to learn about Delta's large-scale and advanced development and production capabilities. They were impressed by the scaled and organized production lines in the factory and asked many questions.

With the success of the first Global Authorized Service Partner Training Seminar this year, the IABG will make this an annual event along with certification policies to improve the efficiency and quality of Delta's global aftersales service with all partners.

1 Global service team demonstrates new product assembly and disassembly during the training seminar

2 The distributors are impressed by the scaled and organized production lines

1 The opening of the event starts with a dinner and a welcome video of Delta's Founder and Honorary Chairman, Mr. Bruce Cheng

2 The factory tour of Delta's manufacturing sites in Thailand

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Delta implements UPS solution for Sberbank in Russia< Text by MCISBU >

Delta announced the successful implementation of its solution for a branch of OJSC Sberbank of Russia in Anapa. The regional integrator, Citylink-Yug, together with the official distributor of Delta products, Tempesto, installed the modular Delta NH Plus series UPS 120 kVA and a parallel N+1 reservation system for guaranteed uninterrupted power supply of the bank's equipment.

The mass conversion to the electronic client services made the need for uninterrupted power supply more critical. An uninterrupted power supply is also necessary for the expensive new equipment, which enables a single office of Sberbank to manage all of its ATMs in town.Taking into consideration the high product quality, the best value for money, and quick delivery options, Sberbank chose the Delta UPS system.

The solution included a high-efficiency Delta NH Plus series UPS 120 kVA that enables "hot" swapping of power modules without interrupting the power supply and ensures redundancy of the modules and the system as a whole. The modular design allows easy maintenance and high flexibility if there is a need to increase the power output, while the high efficiency makes it possible to save energy.

• Delta UPS solution successfully implements in the branch of OJSC Sberbank of Russia

1 The high-efficiency UPS system from Delta ensures a stable energy supply2 The new Bory shopping mall is designed by the well-known architect

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Delta UPS system for new shopping mall in Bratislava, Slovakia< Text by Laszlo Kozak/ Delta EMEA >

In the Bory Mall shopping center in Bratislava, Slovakia, an uninterruptible power supply (UPS) guarantees reliable energy even when external problems may occur. With a performance of 300 kVA, the system was delivered by Delta and installed by a local partner who also maintains the service. Delta Electronics has provided Bory Mall with an extremely cost effective solution featuring state-of-the-art technology and most importantly, a 96% efficiency rate.

Preventing a power failure is a prime operational concern for all shopping malls, and this is why they are equipped with an UPS. The system immediately delivers in the case of an interruption, the necessary power and voltage range without alerting the public to any behind-the-scenes problems.

Among the criteria which led to Penta's decision to go with Delta Electronics and EZ Profinal, were the outstanding price/value-ratio, the high-quality and reliability of the product, as well as the fast installation, completed in only 7 weeks. Concerning service, EZ Profinal, with a standard warranty from Delta, was able to offer a five-year warranty together with a service agreement, showing great confidence in Delta's superior product solutions and a strong desire to maintain a long-term partnership.

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Rosmorport facilities install UPS Systems by Delta < Text by MCISBU >

Delta's UPS systems have been installed on the radio tower of a vessel-tracking management system belonging to the Federal State Unitary Enterprise FGUP Rosmorport and located in Primorsk, Leningrad Region. In partnership with its distributor Tempesto, the company equipped the port with the modular NH plus series UPS 40 kVA.

Apart from the numerous facilities of the on-shore port infrastructure, FGUP Rosmorpor t owns automated wireless observer units in all the country's ports. A wireless observer unit, which includes communications and data transmitting systems, data processing hardware and radar stations, is part of the vessel tracking management system. Considering the strategic importance of the facility, the station's engineering system needs reliable protection from power outages. The high-performance modular NH Plus series UPS 40 kVA by Delta Electronics, which allows the equipment to run disconnected from the power grid for 30 minutes. Two NH plus series UPS 40 kVA were installed in the containers of the communications tower, complete with communications equipment and battery cabinets designed for joint operation with the diesel generator unit.

"The modular NH Plus series UPS is capable of protecting the communications towers of the wireless observer units," said Anastasia Kiseleva, Marketing Director at Delta Electronics Russia & CIS. "The UPS has maximum compatibility with the diesel generator unit. The personnel at the facility in Primorsk will surely appreciate this combination."

Delta partners with Xi-an's Siyuan Academy in creating a whole-new datacenter< Text by DGC >

Recently, DGC announced partnership with Xi-an's Siyuan Academy to create a whole new IT center service room featuring a high-performance datacenter with an infrastructure environment that offers a basic guarantee on the safety of electricity use, in support of the efforts by the institution to build up its IT environment.

Delta's HIFT high-intelligence fault-tolerant UPS used in this project features a design based on N+X architecture that is capable of enhancing fault-tolerance and satisfying constantly-changing requirements on loading, according to the level of reliability configured. The UPS system allows expansion of capacity as needed, and features the ability to repair the system in the shortest amount of time, making it a highly reliable and employable intelligent UPS system. The HIFT series of UPS come with products under 24 different power capacities, which is the only series of products in the market that offers customers such a wide range of selections. In terms of operation and maintenance, the super-low MTTR (mean-time to repair) enjoyed by the modularized HIFT UPS offers a guarantee on high-efficiency operation and maintenance that are required by customers. Compared to more than 2 hours in MTTR for conventional models, the modularized HIFT UPS only requires 30 minutes. While fully satisfying current requirements for the service room at Siyuan Academy, this product and solution also cater to the need for flexible expansion in the future development of business.

• Delta HIFT series UPS

• Delta's UPS systems in Primorsk, Leningrad Region

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Delta builds a safe and highly-efficient green service room for China's CASIC 7th Institute< Text by DGC >

The 7th Institute under China Aerospace Science & Industry Corporation (CASIC) cooperated with Delta to renovate its original service room, seeking a guaranteed reliable IT infrastructure environment for high-performance and non-stop operation of tasks performed at the Institute. At the same time, a firmer foundation would be set for the goal of creating a safe and green data center at the Institute.

In this renovation project, Delta recommended its superior Ultron HPH and Ultron EH series to the Institute and configured a battery featuring a single-unit backup time of 120 minutes. The Ultron HPH series UPS is an online double-transformed uninterruptible power supply (UPS) system capable of offering a clean and reliable supply of power for the load, while satisfying the need for uninterrupted operation. To ensure that energy consumption by air conditioning inside the service room meets the requirements for a green service room, the institute also selected Delta's InfraSuite precision air conditioning. This series of wind-cooling precision air conditioning has an energy-efficiency ratio (EER) higher than 3.3, which resulted in a saving of more than 30% in energy under different amount of wind, as compared to other centrifugal fans.

In this project, Delta completed shipping and installation in the shortest time for its products and solutions, helping the CASIC 7th Institute to create a high-performance data center with its highly cost-effective total cost of ownership. This also set an example in construction of a similar service room and data center in the industry.

Delta showcases its intelligent energy-efficient products in CES 2015< Text by Brand Management Office >

With its "Delta Smart Green House" as the main exhibition theme, Delta participated in the 2015 Delta CES consumer electronics show held between January 6th to 9th in Las Vegas by creating a home-based theme to showcase its full series of stylish and energy-efficient products from its consumer brands Innergie and the Vivitek. With its Breez series home ventilation fans, intelligent EV charging system, and balanced home energy solution, visitors were able to experience an innovative, energy-efficient lifestyle created from Delta's unique brand experience.

The design concepts behind the Delta "Delta Smart Green House" originated from the "Orchid House" that Delta helped National Chiao Tung University (NCTU) with in winning a major award in energy efficiency in the 2014 Solar Decathlon Europe. The various new products also showcased included: Vivitek Qumi Q5 and Q7 Plus pocket-sized projectors with MHL connections that enable anytime sharing of videos from hand-held devices with families and friends; Innergie 9,000 mAh PocketCell™ Pro dual USB quick mobile battery bank that offers highly-efficient backup power; and WX21HDiv interactive electric white board that features a seamless megapixel display to offer a wide screen and multi-touch solution for business and education.

In CES 2015, Delta consolidated its consumer brands and products by presenting them in a "One Delta" way, in the hope that this consolidated business platform would help to enhance the awareness of Delta consumer brands and expand its business reach.

1-2 Delta consolidates its consumer brands and products by presenting them in a "One Delta" way in 2015 CES

• Delta Ultron HPH series UPS

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Taichung Metropolitan Opera House 3D LightScribe projection - Taiwan's biggest single-building projection show< Text by DSBU >

Delta once again challenged Taiwan's biggest single building projection by creating a visually stunning 3D LightScribe projection onto a 120-meter-wide exterior wall of Taichung Metropolitan Opera House with 16 sets of 20,000 lumen High Definition projectors and 4 multimedia players using seamless edge-blending technique. Delta integrated video technology with culture and art to present a diverse, creative, and visual feast, which also imperceptibly brought Delta's brand to a next level.

On the nights of November 21st and 22nd, 2014, through Delta's international standard projection technology and live performance from an international orchestra, Taichung Metropolitan Opera House's rich design content and Greater Taichung's profound humanism and culture were portrayed. For two consecutive nights, audiences were treated with stunning visual and audio effects. Preparation for the 10-minute 3D outdoor LightScribe show took more than half a year and over a thousand times of precise simulations and testing. The performance was produced according to the architectural characteristics of Taichung Metropolitan Opera House. Following National Center for Traditional Arts' LightScribe show and 2013 Taiwan Lantern Festival's Ring of Celestial Bliss show, Delta once again took the challenge of hosting a projection performance under the highest standard and largest scale.

• Delta presents 3D LightScribe projection show at Taichung Metropolitan Opera House

• DSBU presents diners with a wonderful "Heavenly Lotus Feast"

Heavenly Lotus Feast - a combination of technology, art and dining< Text by DSBU >

How should technology integrate with art? How should projection technology be applied to food and beverage industry? Delta DSI's clever design successfully blended modern projection technology into classical garden building, and served diners with a spectacular "Heavenly Lotus Feast".

Located in Pingjiang's historical district of Suzhou, Wang Xiao Hui Art Museum is rebuilt from Ding residence, a Ming Dynasty architecture. By bringing in international cultural figures to promote Suzhou cultural and creative industries, it aimed to serve as a leading role for others to follow. Lotus is an important element of Wang Xiao Hui's recent works, and the art museum made use of lotus installations with different materials as its theme, running through the entire building. "Heavenly Lotus Feast" is another unique artistic expression for presenting the theme of lotus. It aimed to offer the audience a special experience through simultaneous changes of delicacies and projected images. However, restricted by the old building's characteristics, normal projectors had difficulty in obtaining an ideal throw distance. In view of this, Delta DSI, through precise calculation, provided the art museum with a clever solution: under the precondition that the structure's aesthetics is not affected, it was able to successfully hide the projector behind the building's pillars and, together with infrared CCD, bring about interaction between the diners and the projected images. As the projected lotus gradually bloomed, representing the integration of technology and art, a feast where lighting blends with delicacies is presented to the audience.

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Delta's automated control system successfully applied on castor machine for upscale chocolate brands < Text by DGC >

Recently, a company in food manufactur ing equipment from Chengdu was developing a new type of chocolate castor machine and utilized Delta's automated control system solutions to optimize its production processes and enhance the production efficiency. The system features simple operation and debugging, while satisfying the various requirements of customers. As a result, the company decided to continue its partnership with Delta to develop more new products.

To ensure the quality and unique taste of the chocolate, the customer set a very high requirement on the control of timing, movement, strength and precision for every work process. In response, Delta team offered a control system solution that consists of products such as a DVP20PM00M series tri-axial motion controller, DOP-B series 10-inch HMI interface, ASDA-B2 series servo motor drive and mono-axial positioning module, which was well-received after being released into the market.

After its release into the market, this new type of chocolate caster machine received positive feedback with orders from many food manufacturing companies under different brand names. With increased confidence from customers, four other models of food manufacturing equipment based on the Delta control system were successively introduced and the partnership with Delta continued for development into new areas.

Delta's SVG successfully resolves issues for a ropeway in a scenic area< Text by DGC >

Delta successfully installed the static VAR generator (SVG) series product for a famous 5A scenic area in Hubei Province, easily solving the issue with quality electrical energy created by the use of high-power DC equipment on a tour ropeway, while enhancing the safety of the equipment, which won high regard from customers.

Located deep inside a mountain range with a high altitude, the dual-loop inner ropeway for the 8-people car featured a total length of 1,800 meters and maximal capacity of 2,300 people per hour, with a time of 5-6 minutes for a single trip, and playing an important role in touring of the area. As a result, the superintending staff members placed high importance on the operational efficiency and safety of this ropeway.

For the quality of electric energy on the power distribution system of the ropeway, along with factors such as change in loading and high altitude on-site, Delta team set up two parallel-connected SVG500A63A-11 static VAR generators on-site in the scenic area. This system helps avoid damages caused by long-term input of harmonics into conventional phase-advancing capacitor cabinet (FC), and waives the need for additional harmonics compensator equipment, providing the most economical and useful all-in-one solution to customers.

The issue of quality of electrical energy in the system received good control, with substantial reduction in the wearing of the power system, which ensures safe operation of the ropeway system loading. In addition, it also received a reward for the power factor from the department on management of power, making the customers exceptionally satisfied.

• Successful application of Delta's automated control system to a chocolate castor machine

• Delta SVG2000

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DGC creates high-resolution digital video monitoring and management platform in Pingtan< Text by DGC >

Recently, DGC assisted in the creation of an around-the-island high-resolution digital video monitoring and management platform for Pingtan General Experimental Zone, utilizing Delta's world-leading high-resolution DLP numerical display technology and distributed image display control solution. Upon completion, it was able to realize a high-resolution monitoring point on the two channels around the island and the cross-strait bridge for the experimental zone, along with direct, real-time and multi-purpose centralized display of multiple types of system information.

The large-screen display system consists of one large-screen set for the main control center and four large-screen sets for the sub control center. This provided a highly-efficient platform for centralized network monitoring, sharing of information resources, analysis and decision-making, as well as command and deployment on the around-the-island video monitoring project.

President Xi Jinpin made an inspection tour of the experimental zone on November 1, 2014. During the visit to the custom monitoring center, he viewed the large monitoring screen offered by DGC and learned about the status and information from the around-the-island monitoring. The ability to participate in such an important construction and receive recognition from leaders responsible for the experimental zone was once again proof of the world-leading technology and quality enjoyed by Delta's video imaging technology.

• Delta's high-resolution digital video monitoring and management platform at Pingtan

• Delta offers a high-end large-screen monitoring solution for Dezhou's Bureau of Transportation

Delta offers a high-end large-screen monitoring solution for Dezhou's Bureau of Transportation< Text by DGC >

DGC successfully offered a high-end large-screen monitoring solution for the Bureau of Transportation of Dezhou City in Shandong Province. The solution utilizes the world-leading Delta DVS series DLP projection display unit that is used with Vision DWCS management software developed by DGC for large-screen display systems. This software has been recognized by industry as the best control software currently available in the country.

To satisfy the higher requirement on quality of image from Dezhou City's Bureau of Transportation, DGC selected the most advanced third-generation LED-sourced DVS series DLP display unit that fully supports 1080p high-resolution image, making it the first choice in application of high-resolution video conferencing and monitoring. The 60-inch 3*9 large-screen montage system satisfies users' needs for features such as multi-screen multi-layer overlays, random zoom-in/out and moving, and random cross-screen display.

Noteworthy was that the VisionDWCS management software developed by DGC for the large-screen display system was selected in the project. Its control interface integrates full control and monitoring information for the system. Centralized control and management for the full set of the system was enabled through the same operating interface, totally correcting the imperfection of difficult operation and lack of direct viewing for large-screen systems in the past. After being put into use, till now, its stable, reliable and easy-to-operate characteristics make it highly recognized and approved by staff members from the Bureau of Transportation of Dezhou City.

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Inauguration of Delta's Pingtan office and operations headquarters for Southern China< Text by Delta Corporate Communications >

At the end of 2014, Delta held the inauguration ceremony for its Pingtan office and operations headquarters for Southern China in Fujian Province. As the first company to enter and set up operations in this park, Delta will take advantage of its foundation in digitalization and utilize IT-based monitoring and services to closely cooperate with local governments and enterprises. It will employ all of its green solutions during its participation in the development of Pingtan and Fujian area. The ceremony was joined by Delta's Founder and Honorary Chairman Bruce Cheng, Chairman Yancey Hai and CEO Ping Cheng.

Pingtan General Experimental Zone is a trial and exemplary area China set up for exploring exchanges and cooperation across Taiwan Strait, with the construction of an advanced manufacturing base that aims at developing modern industries such as electronic information, marine biology and clean energy, to turn Pingtan Island into an economic powerhouse with low consumption of energy and carbon emissions. With the goal of creating a city covered by ecological gardens and woods, an approach to economic development that requires low commitment, low consumption, low emission, and high efficiency will gradually emerge to make Pingtan an ecological island-based city.

Effective marketing approach for HVAC industry helps to strengthen the Delta brand< Text by China Sales and Marketing Div. >

The third academic symposium was held by Shenzhen Association of HVAC (Heating, Ventilation and Air Conditioning) and Refrigeration in November 2014 in Shenzhen. The biennial gathering for HVAC industries drew a total of over 800 attendees, many of which were designers and specialists. Delta's ventilation fans joined this exhibition, where the R&D and Sales staff exchanged with the attending designers on-site through such a platform. The guests were deeply impressed by the low level of noise, low consumption of energy, two-stage wind volume, advanced DC motor technology, and high-quality power system sported and featured by Delta's ventilation fans.

In addition, the China International Conference for Distance Education, the country's annual event for distance education and corporate learning, was formally held at the end of November in Beijing. The conference focused on new trends in technological development and their applications in education and learning. Delta integrated currently-available solutions in major areas such as education, energy conservation and safety monitoring for the first time, to offer integrated service and analysis for a visual campus. On-site demonstration helped to garner wide attention from the attending representatives.

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• Ceremony joined by Party Secretary for Pingtan General Experimental Zone Dejin Li, Delta Founder Bruce Cheng, Chairman Yancey Hai, CEO Ping Cheng and DGC Managing Director Donald Yu (from right to left)

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Delta wins SET Awards 2014 in the category of "Best Company Performance"< Text by DET >

November 27th, 2014, DET has won the SET Awards 2014 from The Stock Exchange of Thailand (SET). The award ceremony was held at the Prof. Sangvien Indaravijaya Hall in SET. Delta Thailand's President, Mr. Dick Hsieh, was present to receive the Best Company Performance Award from Mr. Sommai Phasee, Minister of Finance. The award category is for outstanding company with market capitalization of over THB50 billion on SET.

Delta implements CSR and receives numerous awards in China< Text by Public Affairs/ Delta Electronics Shanghai >

As the 2014 "China's Best Corporate University", Delta was selected from among near one hundred corporations to receive such an honor upon participating in the evaluation for the first time. Award-granting ceremony was formally held on December 5, 2014 at Xuhui campus of the University, with Delta China's Executive Vice President and Delta Academy Chairman Mr. Liao Qinglong receiving the award on behalf of the Delta Group.

Besides, in the "2014 Ranking of CSR China by China Business Network" announced on December 19, 2014 in Shanghai, Delta received an "Award for Outstanding Implementation" based on its excellent performance in social responsibilities by actively carrying out environmental ideals at its points of operation with the implementation of energy management, which achieved marked effectiveness in energy-efficiency, along with noticeable contributions to environmental friendliness. Delta Greentech's Managing Director Mr. You Wenren attended the award granting ceremony and was invited to the "CSR Summit Forum in China 2014", where in the discussion for "experiences in innovation of local CSR to meet worldwide challenges" he shared about Delta's experiences and achievements in promoting green buildings and education on energy-efficiency.

In the "2014 CSR Blue Book" and "2014 CSR Development Index for Top 300 Corporations in China", Delta Group has been listed in the top-hundred CSR corporations and top-ten corporations in electronic industries for the second year in a roll, taking the lead ahead of other Taiwanese-invested enterprises that also made it into the list. Compared to the 2013 Blue Book reports, Delta enjoyed further advancement in overall scores for CSR development index, with a four-star evaluation as a "leader" in "responsibility management" and "environmental responsibilities".

Delta's VFD receives award of "The top-ten brands for designers and users" twice in a roll< Text by DGC >

In the third "Limited energy from an unlimited mind" evaluation for excellent brands selected by designers and users, Delta's variable frequency drive (VFD) received awards of "2014 top-ten brands in VFDs for designers and users". As a well-known manufacturer in the area of VFD, Delta's solid capability in R&D offered more room for inspirations on design of the drives, making these drives ahead of others in design and innovation. This was the second time Delta's VFD was honored with this award, which demonstrates its overall capabilities for both performance and designs in its VFDs.

• Mr. Dick Hsieh receiving SET Awards trophy from Mr. Sommai Phasee, Minister of Finance

1 Delta China's Executive Vice President and Delta Academy Chairman Mr. Liao Qinglong (fourth from left) receives the award of the 2014 "China's Best Corporate University" on behalf of the Delta Group

2 Delta's Managing Director Mr. You Wenren (middle) receives the award on behalf of the group

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Reading about Lego to stimulate creativity< Text by DGC >

The "2014 Live Discussion for Management Reading Clubs" was held in the afternoon of December 5th at Delta's Shanghai headquarter. The reading sessions that had lasted for two months entered the most exciting moment, as about a hundred managerial personnel from across the country gathered to participate in this event, where they shared in groups about what they gained and achieved from reading the book "Lego: innovators in the world".

In early October, Vice Chairman of DGC Mr. Yi Xuanbo started the "2014 Management Reading Club", proposing all managers to read classic literature and interactively share what they have gained from the reading, to facilitate the understanding and communication across departments and subsequently enhance the overall competency of the their teams. After 22 years of operation in China, Delta is entering into a critical period for transformation and advancement, where innovation would serve as a key "tool" to help the enterprise realize this transformation. For the current reading session, the assigned reading was "Lego: innovators in the world" that offered an opportunity for all managers and Delta teams in China to boost their creativity by discovering the secrets to innovation from the development of Lego.

After two months of learning and preparation, each team shared its achievement from the reading at the "2014 Live Discussion for Management Reading Clubs", where other attendees could ask questions and add comments to apply the concepts from the book to daily management tasks. After intense discussion and evaluation, awards of "excellence on sharing" and "on-site support" were granted to the best-performing team in recognition of their excellent work during the discussion session.

• Enthusiastic responses at the 2014 Live Discussion for Management Reading Clubs

• Delta's ultra compact Sync DIN rail power supply series

• Achievements of each participating team

Delta launches the ultra compact Sync DIN rail power supply series< Text by DET >

Delta launched the ultra compact Sync DIN rail power supply series with the first model offering 24V output at 30W power rating. The Sync series requires less installation space with its ultra compact body measuring only 75mm tall. The rugged plastic case has flame retardant property certified to UL 94V-0 specification. The product offers universal input voltage and performs under wide operating temperature from -20℃ to 70℃ . Other great feature includes compliance with 4kV high immunity to transient (IEC 61000-4-4) and power surge (IEC 61000-4-5) for highly demanding application in a harsh environment. All Delta industrial power supplies are fully compliant with RoHS Directive 2011/65/EU for environmental protection.

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Pioneering the Delta brand – Industrial AutomationAn interview with Mr. Simon Chang, IABG General Manager

In 2015 we will focus on interviewing the heads of the business group/business units (BG/BU) that are pioneering

Delta's branding efforts. For the first issue, we start with the Industrial Automation Business Group (IABG). Under

the leadership of IABG General Manager Mr. Simon Chang, the industrial automation (IA) team has enjoyed fast

and extensive growth. In this issue of "Brand People", Mr. Chang shares IABG's important milestones

and direction for future development.

In late September 2014 when the burning hot sunlight in the U.S.'s Mohave Desert made it hard for people to visit, undeterred IABG General Manager Mr. Simon Chang still headed for the world's largest single tower Concentrated Solar Power Plant system that consists of more than 10 thousand heliostats (two axis solar tracking mirrors), and a large heat exchanger receiver that is capable of generating 500 Million Kilowatt hours per year. In fact, the automated concentrated solar power solution utilized in this system comes from Delta.

"We were the least well-known among all competing companies," said Mr. Chang who cannot hold his excitement when talking about this recent success case for IABG. "Delta actually bore higher costs than other competitors but still managed to be successfully awarded the project. The key to which lied on 'efficiency' and 'accuracy'. Delta's controller solution required the least amount of power. Even though the costs for initial setup of the system were higher, the client company was still willing to select Delta after taking into consideration the 30 years of costs in operation. This is what I often said about the 'Outside In' approach, in which we should learn about what customers care about and turn back from their end benefits to see what solutions Delta could offer to add value for them."

"When managing a brand, pursuing a high cost/performance value is not enough. Most important is to know about the customers' needs, as they are the ones who decide on a brand's positioning and value."

This is Mr. Chang's best way of defining "branding" after spending 20 years working hard to build Delta IA's reputation in the industry.

Creating Delta's B2B brandingBack in 1995 when the Delta IA Business Unit (IABU) was officially established, the first task was to develop a frequency convertor that matched Delta's needs and could also be sold to customers. Leading a team of five that included himself, Mr. Chang, as an engineer, set a goal to develop a product that was less expensive than its Japanese counterparts, but more

< Text by Brand Management Office >

• Mr. Chang checks Delta's automated concentrated solar power solution utilized in the world's largest single tower Concentrated Solar Power Plant system

IABG General Manager Mr. Simon Chang

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eople stable. He thought it was not that difficult of a task. "However, there were only four thousand sold during the first year," recalled Mr. Chang with an awkward smile.

The cold response from the market made Mr. Chang face reality. The world market for automation equipment at that time was dominated by Japanese manufacturers. There was a large gap in technology where Taiwanese manufacturers needed to catch up. Delta had no experience producing automation equipment, and its price did not win favor from clients.

To make Delta better known, Mr. Chang implemented a "free trial" to help generate its reputation in the market. He also worked in multiple roles, such as general manager, business representative, and engineer, to help clients tune their machines in person. Since starting the IABU, Delta has insisted on building up its own capabilities in R&D, design, and manufacturing. This would allow the a local R&D team to respond to clients' needs in time and implement changes in designs, making it more time-effective than its Japanese competitors and offering an advantage to Delta's business. With thoughtful service, Delta gradually won the trust of clients. "Delta's current B2B branding was developed step-by-step," said Mr. Chang.

The IABU's goal was to treat China as a home market and gradually build a firm foundation for entering the global market. At the beginning of its development, Delta's competitors were mostly large international brands. As a result, Delta decided to sell in China with its own brands and build its brand image directly.

Solidifying the brand Delta IA started with frequency convertors. In 1999, when China's economy was rising along with a rapid increase in labor wages, the demand for automation equipment began to grow. Mr. Chang took this opportunity to extend its supply chain for frequency convertors to controller products such as programmable logic controllers (PLC), which was a big leap toward the integration of automation systems.

From 2000 to 2010 was a decade of growth for IABU, with its points of sales in China rapidly increasing and expanding inland. The majority of industrial cities in China are now within reach. In Europe and America, it established more than 30 points of sales, with the number of worldwide distributors close to 300.

"We utilized the ODM/OEM business model to cooperate with well-known international manufacturers and enhance Delta's strength in R&D technologies," said Mr. Chang firmly when speaking of the IA growth strategy. "We developed our sales channels in Europe and America to continue strengthening our presence in those rising markets, where we could enter with a higher cost-performance ratio." To reach a certain level of economies of scale, IABU placed equal weight on both ODM and OBM, with its product lines expanding in the fields of Drive, Motion, and Control.

To spread the reputation of its brand, the IA team has participated in both domestic and international trade shows since 2001 At Hannover Messe in Germany, the world's largest industry trade show, Mr. Chang would personally lead the team to find and land prospects. At the beginning, Delta had only a small booth, but managed to gradually expand the scale of its participation and make the Delta brand better known.

Transformation to a primary focus on OBM After 2010, the IABU entered a period of transformation developing products to focus on providing systematic solutions. It also started to develop products for industrial networking. In the future, it hopes to offer solutions for target markets and locating suitable system integrators (SI) to gradually expand its markets. The aim is to become familiar with control systems and architectures of an even larger size.

• The before and now of Delta's booth at Hannover Messe

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eople "Establishing loyalty to the brand from customers" is a goal that IA has long strived for. During this period of transformation, IA will operate with a primary focus on OBM and secondary emphasis on ODM. It will promote the Delta brand by continuing to participate in events such as large international trade shows, media coverage, and partnerships with schools. "What we are working on is our brand and systems integration," said Mr. Chang confidently. "The value might not be immediately apparent. However, from a long-term perspective, automation is definitely the trend."

Merger with Syn-Tek in 2013 To strengthen IA's development in motion control solutions, Delta carried out a merger with Syn-Tek in 2013 to help accelerate Delta's becoming a supplier of comprehensive motion control solutions. Established for nearly ten years, Syn-Tek specialized in the design of motion cards, high-speed communication cards such as DMCNET and EtherCat, and PC-based programmable automation controllers (PAC). Its long R&D of technologies provides a certain level of understanding of the market.

"This partnership with Syn-Tek is complementary; with Syn-Tek providing technologies and products while Delta helps in market entry. Motion control development should have users' needs in mind. R&D and actual testing should take place after getting a better understanding of customers' needs. We enhance the marketability of products and then promote them externally."

The fourth industrial revolution: the robot ageFor the future of automation, Mr. Chang thinks that "the fourth industrial revolution is already taking place". He refers to the current popularity of robots in industry. The increase in cost and shortages of staff is accompanied by a dramatic decrease in the cost of automation, Mr. Chang estimated that robots will be widely used in every industry within 5 to 10 years. No matter if it's manufacturing or the service sector-even light industry will gradually introduce robots to their production. With abilities in identifying and learning, future robots will be capable of working with operators, bringing changes to production processes. In addition, the evolution in control and management of the system will contribute to the emergence of an intelligent factory, where one-stop automation will be performed by a dedicated robot. Simple conventional tasks that are now done by humans will be assigned to robots. Tasks that are more complex and cannot be automated will be left to human work.

Delta's own SCARA industrial robot made its debut during the China International Industry Fair in Shanghai and at the SPS IPC Drives show in Nuremberg toward the end of 2014. By combining a special controller and machine vision system developed by Delta, a fully automated pick-and-place solution featuring high precision, high speed, and intelligence was created for wide application in processing work pieces and curves from uneven shapes, which demonstrated Delta's innovation ability.

Delta IA, a provider of total solutionsIn the next 20 years, Delta IA will have two major goals: First, it will thoroughly develop target industries and continue to plan from a systems perspective. Delta will learn about its customers' operating procedures, so that it can solve customer issues in automation and provide industry-based solutions to secure a position in the market. Second, Delta will continue to reinforce its line of automation products. In the future, it will integrate Delta's excellent R&D capabilities in the industrial domain, so that its line of automation products will be more complete. Together with his team, Mr. Chang hopes to lead Delta IA on a path toward becoming 'a provider in world-class industrial automation solutions".

• The SCARA industrial robot was the highlight at CIIF 2014 in Shanghai

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y Taiwan's best brands and international brand trends

< Text by Brand Management Office >

The 2014 Taiwan Top 20 Global Brands were revealed at an awards ceremony last December, with Delta ranking 13th, up four places since 2013, and its brand value enhanced by 24%. Interbrand, the agency in charge of the ranking, shared international brand trends and offered observations and suggestions for Taiwan brands at the event.

Branding development worldwide Among the ranking of world's top hundred brands in 2014, there were two important phenomena observed. First, U.S. brands still represent the majority (53%), but no longer monopolize the rankings as before. Second, the industries represented by the brands in this ranking show a trend of diversification. Interbrand's general manager in China, Darren Yao, mentioned that great changes have occurred this year since the start of the survey on the world's top one hundred brands. Asian brands such as Samsung and Huawei have risen quickly, while leading U.S. brands such as Coca Cola and IBM have been replaced by Apple and Google. Mr. Yao also shared Interbrand's opinions on worldwide branding development.

Global brands have experienced four ages. The first age was Brand Identity, when brands mainly served as symbols to differentiate companies. Brands functioned as differentiator and identifier. The most notable phenomenon was that new brands/symbols would constantly appear as options (products/services) increased. The ultimate goal for managing a brand was to establish brand awareness. In terms of organization, the unit in charge of managing a brand served one function in a marketing department and communication for the brand was only one-way. Evolving with time, the branding development entered into a second age of Value, where the importance of managing a brand had gradually becoming apparent. The brand became an important asset for development of the enterprise and communication of the brand also evolved into a two-way mode. More resources were devoted to studying consumers. Among these efforts, a successful brand usually had an in-depth understanding of the behaviors of customers and the value it created for customers. As functions of the brand gradually manifested, branding began to influence business strategies during this age.

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• Delta CEO Ping Cheng and Chief Brand Officer Shan-Shan Guo attend the ceremony

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Further evolution of the branding ageAs information technology evolved, the development in branding also moved into a whole new phase, which is the age of Experience. This was most apparent when spots in the world's top hundred brands were taken by Apple and Google. In this age, rights to decision making has moved from the brand company to consumers or end-users. The organization of the enterprise also became more centered on consumer experience. Due to the rapid development in information technology, the age of experience has also advanced to version 2.0. Data humanization fur ther reinforced a living and contextual experience that is digitalized. Consumers and end-users can even carry out two-way communication to create an experience of the product and service of the brand company. Interbrand terms this approach two-way collaboration and innovation. The branding functions evolve from creation and management of brand identity, and assessment and management of brand value, to integration for a seamless brand experience.

The fourth age, a soon-to-emerge future trend, will be the age of You. The five keys in information technology will be personalization, personal branding through digitalization, predictive intelligence, always being in Beta, and contextual magic. In addition, brand functions will penetrate into business decision making and become the core of long-term strategies. The ultimate goal of a brand company is to create a personalized and customized mode of business.

Observations and suggestions for the development of Taiwan brands In addition to sharing his observations on the development of brands worldwide, Mr. Yao also offered his advice for developing Taiwan brands. First, industrial supply chains will continue to undergo a reduction in length. In the future, as more Taiwanese enterprises become situated at the end of the industry chain, they will have to pay more attention to end-customers. Second, large enterprises and small companies will develop at two extremes. Large and fully-sourced enterprises will need to devote larger amounts of capital; while small and efficient companies can utilize their entrepreneurial spirit and core competitiveness to discover new opportunities for brand development. Third, most Taiwanese enterprises in the past have focused on manufacturing. In the future, however, they will have to focus on products. Fourth, the requirements for products has shifted from functions and features to brand experience, the key to which rests on the pursuit of perfection, human nature, and simplicity. Fifth, there is one more meaning for the term innovation that we often speak of, which is ultimately its orientation to human nature.

For the 2014 ranking of Taiwan's top 20 international brands, Mr. Yao offered further explanation of Interbrand's observations and suggestions: the five "mosts". Information technology is still the industry type that occupies most spots in the ranking. The rise of brands enjoys the greatest extent of improvement. The range of industries covered was the largest. There is the highest potential for embracing

Age of Identity Age of Value Age of Experience Age of You

The four ages of worldwide branding development

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digitalized brands. Newest in the rankings was industry related to concepts of health and well-being. Among his remarks, Mr. Yao also specifically mentioned Delta's outstanding performance.

Expectations for Delta brand developmentDuring the brand appraisal for 2014, Delta was the company that enjoyed the fastest growth in brand value (approximately 24%) in three areas considered by Interbrand, including: First, it is deeply entrenched in electronics and electrical industry. Through long-term partnerships with telecom companies, mobile device brands, and data center builders, it has become a solution provider for the telecommunication industry. Second, Delta's dedication to industrial automation anticipates opportunities in the transformation of global industry, which is the main reason it maintains profit growth. Third, by offering a complete data center solution, Delta has become the only company for data center infrastructure in Asia that is capable of providing end-to-end solutions. Finally, Delta has grasped growth trends for industries worldwide while continuing to strengthen its position as a provider of energy-saving solutions that are highly efficient and reliable. By integrating hardware and software technologies, Delta offers customers a better user experience.

As expressed by Delta Chief Brand Officer Ms. Shan-Shan Guo, Delta's approach to its brand strategy is in-sync with the observations and suggestions Interbrand consultants have for Taiwan brands. Starting from creating a unique brand identity, Delta expresses the ideals and values behind its operations and focuses on customers' needs by integrating hardware and software to reinforce the user experience. By starting its plan for brand communication based on the message "Smarter. Greener. Together.", Delta continues to deploy its sales network and service platform throughout the world, strengthening employee understanding of the brand and creating a unique user experience recognized by customers and sales partners.

Mr. Yao offered his suggestions for development of the Delta brand in the future: Continue in-depth communication with the target market by extending from corporate to sector/product level; add more effort to discovering customers' needs and expectations; create a better connection online and offline by providing a consistent brand experience at each point of contact with the customer; and, carry out more communication with end-customers, so the product experience becomes deeply embedded in people's minds.

• Delta is the company that enjoys the fastest growth in brand value (approximately 24%)

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tation < Text by Sammy Sun/ Corporate Marketing Services >

Promising future for grid-storage system integrating renewable energyWorldwide cumulative installed energy storage capacity has reached 736MW from year 2000 to 2013. Energy storage system helps improve grid energy efficiency, integrate renewable energy, and increase grid flexibility. It has been highlighted globally as catalyst for distributed generation system. Among energy storage technologies, storage-plus-solar market size has arrived at US$28 Billion, according to Lux Research. The technology not only stabilizes grid system while integrating with renewable energy, but works multi-functionally as peak shaving for load balancing.

Governments around the world release their policies for energy storage and grid system and aggressively invest on related technology development, taking German's battery storage system with solar power and China's largest energy storage project in Zhangbei, Hebei. In the near future, energy storage technologies should move toward large scale applications and be industrialized with the support of standards, regulations and policies, after being evaluated their values either technologically or economically.

Innovations in "Cloud Robotics"With wireless networks, mobile devices, and Internet resources becoming more ubiquitous, recent innovations in cloud computing are set to unleash a whole new world of Cloud Robotics. Cloud Robotics can be viewed as a convergence of information, learned processes, and intelligent motion or activities with the help of the cloud. The key purpose behind Cloud Robotics is to meet the diverse requirements of end users in the domain of robotics without degrading the quality of service, and also, facilitating Heavy Task Offloading to the cloud will result in less expensive, lighter, easier-to-maintain hardware.

The global market for service robots for personal and domestic use alone totals around several million units. This market is projected to enjoy significant double-digit growth over the near-term. The significant growth of the consumer robotics market will be fuelled by cloud computing technology and the prevalence of smart phones and tablets. According to Frost & Sullivan Research in 2014, The Industrial Internet has already laid the groundwork for the adoption of cloud robotics in the manufacturing sector, where cloud robotics can enable custom-centric manufacturing, cooperative collaborative networks, and the ability to manufacture a greater variety of personalized, on-demand products.

Cloud Robotics has rapidly gained momentum with initiatives by companies, such as Google, IBM, and Gostai as well as more than a dozen active research projects around the world. Google has acquired robotics technology companies such as Boston Dynamics (a military-industrial robotics company), Schaft Inc, (a humanoid robots company), DeepMind Technologies (an artificial intelligence company), indicating the company's interest in creating a new generation of robots. GE has invested $1 billion in a system of web-based analytics that will accommodate intelligent machines and sensors called the "Industrial Internet" project. Software updates through the cloud will become transparent, as a cloud service can be updated without access to the physical robot. In spite of obstacles to be dealt with, cloud robotics holds enormous potential.

mHealth's impact: The rapid transformation in healthcare todaymHealth is rapidly being integrated into healthcare systems around the world. These tools of Information and Communication Technologies (ICT) will become a standard of care for providing healthcare services, increasing access, decreasing unnecessary variations in care and lead to better patient. According to transparency market research, the global mHealth market is expected to reach USD 10.2 billion by 2018 from USD 1.3 billion in 2012 at a CAGR of 41.5%.

Recently, the rise of mobile devices and Internet of Things (IoT) bring a new trend of an unprecedented integration platform for healthcare, which offers a new wave of opportunities for the global ICT industry.

Analysis of the Global Distributed Control Systems (DCS) marketIn the revenue category, service revenue is expected to continue to lead the market in terms of higher market size of service segment and an above average growth rate is expected at a CAGR of 4.2% during 2013–2020. DCS market has moved from the need for basic control applications to collaborative solutions. Users are increasingly integrating DCS systems with operations management systems (lSA level 3) and other business systems (ISA level 4).

According to Frost & Sullivan, in 2013, the global DCS market accounted for $15.94 billion in revenue and is expected to reach $21.11 billion by 2020, growing at a compound annual growth rate (CAGR) of 4.1% during 2013–2020. Regionally, Latin America (LATAM) and Asia-Pacific (APAC) offer maximum growth opportunity. Industrial expansion due to the shale gas revolution is the most significant growth driver in North America. APAC growth is anticipated due to several greenfield expansions in developing markets, such as China, India, and Indonesia. The Europe, Middle East, and Africa (EMEA) market is growing mostly through renovation and retrofits opportunities. Growth in LATAM is mainly due to the opportunities in Brazil.

Delta Group officially launched its Shanghai Operations Center and R&D Building in November, 2011. It is a significant milestone in greater China region. The new building serves as a hub to integrate Delta’s marketing and services networks, to rapidly respond to market demand and to further You also can reach more information by connecting DeltaINSIGHT:

http://deltainsight/Index.aspx

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< Text by Liu Jing/ DGC >

Early this year, DGC's media groups from Beijing, Shanghai and Shenzhen gathered in Taipei to begin their six-day "Discover Delta" journey in Taiwan. Different from previous visits, besides showing Delta's strength in technology through visits of Delta's cross-industry success stories, it was hoped that editors from the countries' IT, automation, and projection industries could experience for themselves Delta's commitment in environmental protection.

Low-carbon trip begins before the journeyThough this was the first Delta visit for most members of the media group, living in a metropolis with hazy weather and having a working environment that requires frequent business trips, they were very much in favor of the trip and the "eco journey, green travel" concept. They even actively offered advices and shared their experiences with green travel and tips on low carbon environment.

Bringing their own water bottles, shopping bags, and toiletries are natura l ly common low- carbon actions. Being the organizer of this activity, DGC insisted on not printing materials starting from the event's invitation. Though made in electronic format for the well-designed invitation letters, thoughtful trip reminder, detai led Taipei MRT map, and comprehensive case information, sincerity is not diminished.

Experience Delta's environment-fr iendly philosophy

Experience the beauty of Taiwan, realize a low carbon journey

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Eco Diary

During the six-day journey, the editors travelled from Taipei to Taichung, visiting Delta's headquarters at Ruiguang, the immersive projection of Taipei 101, EV charging piles by Sun Moon Lake, LED LightScribe at National Center for Traditional Arts, Green Datacenter at National United University in Miaoli, circular projection at FAYAQUE bookstore, and green building in Delta Taoyuan Plant 3, etc. These specially selected cases not only displayed Delta's strong technological strength in various industries, it also demonstrated its determination in incorporating eco-friendliness into the company's business philosophy.

At Sun Moon Lake Scenic Area, located to the north of Alishan and south of Nenggao Mountain, Taiwan Government, together with Sun Moon Lake National Scenic Area Administration, launched the "Smart Electric Vehicle Pilot Project for Sun Moon Lake Scenic Area". In this electric car rental project, Delta offered a solution on charging of electric vehicles with an industry-leading standard for efficiency of power conversion, which has an efficiency of up to 94% for power conversion, saving up to 18 kW of charging power and reducing more than 12 tons of CO2 emission.

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It can be seen from the green energy-saving engine room at National United University which saves about RMB 600,000 per year, as well as the power consumption of a few watts on night performance for LED LightScribe at National Center for Traditional Arts. Delta not only made use of technology to help realize a better lifestyle, but also made use of technology to assist with improvement on environmental protection.

Be an eco-friendly tourist by blending inGuests of Delta are also guests of Taiwan. During the journey of "Discover Delta", the guests also experienced the beauty of Taiwan. Starting from the fashion capital of Taipei, the group proceeded to the beautiful Yilan, into the mountainous area of Miaoli, and to Sun Moon Lake at Nantou. The editors became eco-friendly visitors during the trip, and besides abiding by local environmental regulations, they also felt the importance Taiwan has attached on environmental friendliness, as well as how it treasures nature.

Yilan's Jimmy Park, located at the south of Yilan Train Station, is one of the favorite attractions among the editors. During the rebuilding project, the historical buildings and old trees were specifically retained. After rebuilding, the formerly abandoned land has become a bright and open recreation area, adding tourism, transport, eco-friendly, and historic preservation values to it. Compared to the transformation pattern of "demolish for redevelopment", this is more environmental friendly and meaningful.

Along the journey, the media group insisted on eating local and seasonal food, such as old time delicacies on Sanyi Wood Carving Street and Yilan's Sanxing spring onion. What they enjoyed was not only the unique flavor, but also the ability to help protect the environment by reducing "food carbon footprint". Low-carbon journey does not mean a tough journey. While enjoying the natural resources and protecting nature through eco-friendly actions, it is a way of giving back as well as gaining from it.

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5-6 Electric vehicle rental by Sun Moon Lake is nice looking and economically priced

7-8 Yilan Train Station, a place that incorporates tourism, transport, environmental friendly, and historic preservation values

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Have the cake and eat it too? The challenges and opportunities to raise newborns in a low-carbon fashion< Text by Wim Chang/ Delta Electronics Foundation >

Two other parenting dads and myself, who similarly work in the area of environmental protection – have welcomed newborns in the past two to three years. This has without a doubt, brought various challenges to our existing lifestyles. To start off - it has already become a huge undertaking to simply maintain the low-carbon living standards we had sustained prior to having the babies.

How much energy does an infant consume? Preparation of hot water for powdered milk begins from the minute she opens her eyes; five baby meals a day consumes at least 1 kilowatt hour of electricity. The end of feeding is in fact the beginning of more energy consumption - first, you start with rinsing the baby bottle with hot water, then you will need proper sterilization of the bottles, finally - the cycle of making powdered milk begins yet again.

The aggregation of energy consumed from these steps has exceeded the energy consumption of my daily computer usage (of more than 12 hours)!

In addition to energy consumption, the demand for non-reusable baby diapers is roughly 6 packs per day – the associated carbon footprint far exceeds that of disposable chopsticks. Not to mention the amount of wet wipes required for baby bottoms, which have amount to a larger quantity than the Kleenex I consume from a really bad cold. The wet wipes often pile up into a small mountain after their bottoms have been properly cleaned.

The aforementioned are straightforward resource consumptions, and have obviously challenged the three of us to find opportunities to reduce carbon footprints in the process.

The Editor-in-chief of the Taiwan Environmental Information Center, Ruei-xiang, whose wife's breast milk is both sufficient and stable - helped reduce the carbon footprint from reliance on imported powdered milk (almost cutting the carbon footprint by at least half the distance across the globe). Nevertheless, whether breast milk feeding is feasible is often times dependent on the individual - and obviously we are in no position to judge, let alone criticize the mothers. On the other hand, Ruei-xiang has also insisted on using clean water to bath the baby, as opposed to using shampoo – for one, it reduces the carbon footprint of using detergents; and two, it lowers the infant's exposure to chemicals.

As for the Secretary of the Society of Wilderness, Dong-Han, his close group of buddies left him with more than enough baby's second-hand clothes (that can supply his child to about four-year old), as well as used, but functional cradles and cribs. He often exposes his child to Mother Nature and avoids the infiltration of 3C products – in fact, whenever I see his latest status on Facebook, I always get the impression that he raises his child in the jungle.

On the other hand, speaking of my own daughters - ever since they were born, half the diapers that they consume are reusable cotton diapers. But because of the amount of water required to clean the cotton diapers, I added another step to my already reengineered pipelines - instead of saving used shower water to flush the toilets, I now use the showered water to clean the diapers first, then use the already used water (from the diapers) to flush toilets.

Now that my daughters are gradually growing up, they have started to apply the habits at home outside of home. My youngest daughter who has just started kindergarten for about two weeks is now aware of the water that runs from the faucet when she washes her hands. She not only reduces the amount of time that the faucet is running, but even turns off the lights after she uses the bathrooms in public.

My two friends and I are continuing to brainstorm similar actions to raise kids in a low-carbon fashion. And I hope that our children can understand that - the rationale behind a crazy father like myself - is that they are not faced with an untamable planet when they grow up.

• Re-use the showered water to flush toilets

Eco Diary

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< Text by Pamela Huang/ Delta Electronics Foundation >

Since 2007, Delta Electronics Foundation (DEF) has been participating in the U.N. Climate Change Conference as a non-profit organization, in its bid to connect with international issues. This year, it had a breakthrough from its past role as a reporter by successfully securing an opportunity to co-host a side event with an authoritative international organization during this year's Climate Change Conference (COP 20) held in Lima, Peru, where colleagues from the foundation presented to nearly

1 Photo of DEF colleagues (from left, Michael Hsieh, Angela Yeh, Tali Wu) at the COP 20

2 On behalf of DEF, Angela Yeh presents the case in Namasia District to nearly 200 international officials and scholars

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DEF attends U.N. Climate Change Conference to share its devotion to rebuilding a school as a disaster shelter in Namasia, Taiwan

200 international officials and scholars the case of how Delta rebuilt a diamond-grade green building campus for Minquan Elementary School in Namasia District of Kaohsiung City.

Since its inauguration in 2012, the elementary school has successfully assisted with sheltering more than a thousand people by utilizing its design for sheltering as well as its back-up for renewable energy that also assisted their efforts in design and management for energy conservation. In 2015, the school will also become the first "net-zero energy" campus. In addition to news coverage by domestic and international media after the conference, this case also received attention from environment officials from the Netherlands and Tuvalu that recognized Delta's efforts in utilizing its role as an enterprise to successfully create an example of adjusting to the impact of climate change.

During this conference, Angela Yeh, a DEF colleague who holds two masters' degrees in environmental studies from Yale University and the University of Oxford, spoke on behalf of the foundation. Having once worked as a volunteer in Tuvalu and having accompanied its delegation group to attend the U.N. conference before joining DEF, Tali Wu utilized her relations with people involved in international affairs to help make this international partnership possible. In charge of projects in the foundation that are related to climate change, Michael Hsieh has been attending the climate conference on special assignment for 4 years in a row. In addition to publishing a series of dedicated articles this year, the colleague managed to get ahead of domestic media and produce an analysis on the final negotiation document from the conference.

The event was broadcast live in full on the internet by the International Institute for Sustainable Development (IISD), which attracted more than a thousand people to click and watch. Please visit DEF website to know more details.

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"Brand News Bi-Monthly Online Survey" winners

Congratulations to the following colleagues who won the

Innergie PocketCell Duo: Robert Xu, Raymond Tsai, Quanzhong Zhao, Vicen Chen, Peter Hsieh, Jianlin Hu, Elvis Wu, Jing Tian, Amelia Chiu, Jackie Fann, Angelia Li, Stone Xie, Carina Zhang, Jackie Ja, Sumit Jain

The winners will receive a letter from Brand News Bi-Monthly.

Building a

power DIY

1 Pallet Christmas tree lit with solar energy2 Revamped from Ring of Celestial Bliss, the small house fully relies on two

solar power vehicles for the supply of power

generator running on renewable energy< Text by Pamela Huang/ Delta Electronics Foundation >

On Christmas day 2014, a leafless Christmas tree was lit at Minquan Elementary School in Namasia District of Kaohsiung City. Made of disposed pallet and electronic parts gathered by Delta's Tainan plant, lighting for this Christmas tree was supplied for the whole night utilizing a solar power vehicle assembled by DEF volunteers, which realized the extreme creativity based on super green ideas of recycling, reusing and powering with renewable energy.

Since 2014, the foundation has been partnering with Tainan Community University to develop mobile solar power vehicle and portable solar briefcases, so that students and faculties from schools across Taiwan running on a special source of energy will be able to adjust the angle of sunlight reception on solar panels according to climate and geographical locations. The foundation is encouraging people to assemble movable solar modules with batteries integrated to charge appliances and 3C products, as a way to easily and instantly realize green living. For example, in Delta's Ring of Celestial Bliss displayed during the 2013 Taiwan Lantern Festival, the projection station made of disposed iron underwent revamping by way of craftwork from Spanish architect Jose Milara. Equipped with two solar power vehicles, the station was opened to the public in June 2014 for lodging experience. Visitors can try out home living with a utility that comes entirely from green energy. In the future, the foundation will hold subsequent classes on DIY energy equipment. Everybody interested in DIY is welcome to join.