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CONSISTENC YCONTENT

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inGetting Your Organization NoticedThrough Social Media & Branding

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welcome

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welcome

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developingyour

BR AND

Fonts & Colors

Fonts & Colors

Fonts & Colors

Campaigns

Campaigns

Campaigns

Find

Your

Park

#

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let’s startsimple:

FONTS

Typefaces: SERIF

Old StyleTransitionalModernEgyptian

GrotesqueGeometricHumanist

Typefaces: SANS SERIF

Connotation

Denotationv s

Refugee Services, Inc.BRIDGE

Refugee Services, Inc.

BRIDGE

MIX & MATCHtypefaces around

Paytone One

Permanent MarkerPlayfair Display

but stick to

about3for consistency

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BE YONDjust

FONTS

Start Small

Start Small

Start Small

Design &Editing

Types&

Fonts

Images ColorPalettes

GROUP

Create the front of Farm to Tennessee’snew brochure

ACTIVITY:

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Takingyour branddigital

are we usingsocial media

Why?

do we findour “voice”

How?

For Farm to Tennessee:3 reasons to use social media3 things people should know

GROUPACTIVITY:

Engagement

Translating

Visuals

Translating

Visuals

Tell Lotsof Stories

Your Digital Brand

Calls toAction

Your Digital Brand

InstagramStories

Your Digital Brand

LiveStreaming

Your Digital Brand

BuildRelationships

Your Digital Brand

BuildRelationships

Your Digital Brand

HaveFun!

GROUP

Facebook & Beardsley Farm

Why was or wasn’tthere engagement?

ACTIVITY:

GROUP

Create 3 social media postsfor Farm to Tennessee’supcoming fundraising dinner

ACTIVITY:

Getting More Followers

Advertising

Planning Postsin Advance

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TakeawaysBIG

GROUP

What is one thing we discussed that your organization can doto improve engagement?

ACTIVITY:

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DISCUSSION