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CONSISTENC Y CONTENT Photo by Louis Vest / CC BY-NC 2.0 / Cropped from original in Getting Your Organization Noticed Through Social Media & Branding

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Page 1: CONSISTENC in CONTENT Y - TN.gov · Instagram Stories Your Digital Brand. Live Streaming Your Digital Brand. Build Relationships Your Digital Brand. ... ACTIVITY: GROUP Create 3 social

CONSISTENC YCONTENT

Photo by Louis Vest / CC BY-NC 2.0 / Cropped from original

inGetting Your Organization NoticedThrough Social Media & Branding

Page 2: CONSISTENC in CONTENT Y - TN.gov · Instagram Stories Your Digital Brand. Live Streaming Your Digital Brand. Build Relationships Your Digital Brand. ... ACTIVITY: GROUP Create 3 social

Photo by Jack Lyons / CC BY-NC-ND 2.0 / Cropped from original

welcome

Page 3: CONSISTENC in CONTENT Y - TN.gov · Instagram Stories Your Digital Brand. Live Streaming Your Digital Brand. Build Relationships Your Digital Brand. ... ACTIVITY: GROUP Create 3 social

Photo by Jack Lyons / CC BY-NC-ND 2.0 / Cropped from original

welcome

Page 4: CONSISTENC in CONTENT Y - TN.gov · Instagram Stories Your Digital Brand. Live Streaming Your Digital Brand. Build Relationships Your Digital Brand. ... ACTIVITY: GROUP Create 3 social
Page 5: CONSISTENC in CONTENT Y - TN.gov · Instagram Stories Your Digital Brand. Live Streaming Your Digital Brand. Build Relationships Your Digital Brand. ... ACTIVITY: GROUP Create 3 social

Photo by Erick Gonzalez / CC BY-ND 2.0 / Cropped from original

developingyour

BR AND

Page 6: CONSISTENC in CONTENT Y - TN.gov · Instagram Stories Your Digital Brand. Live Streaming Your Digital Brand. Build Relationships Your Digital Brand. ... ACTIVITY: GROUP Create 3 social

Fonts & Colors

Page 7: CONSISTENC in CONTENT Y - TN.gov · Instagram Stories Your Digital Brand. Live Streaming Your Digital Brand. Build Relationships Your Digital Brand. ... ACTIVITY: GROUP Create 3 social

Fonts & Colors

Page 8: CONSISTENC in CONTENT Y - TN.gov · Instagram Stories Your Digital Brand. Live Streaming Your Digital Brand. Build Relationships Your Digital Brand. ... ACTIVITY: GROUP Create 3 social

Fonts & Colors

Page 9: CONSISTENC in CONTENT Y - TN.gov · Instagram Stories Your Digital Brand. Live Streaming Your Digital Brand. Build Relationships Your Digital Brand. ... ACTIVITY: GROUP Create 3 social

Campaigns

Page 10: CONSISTENC in CONTENT Y - TN.gov · Instagram Stories Your Digital Brand. Live Streaming Your Digital Brand. Build Relationships Your Digital Brand. ... ACTIVITY: GROUP Create 3 social

Campaigns

Page 11: CONSISTENC in CONTENT Y - TN.gov · Instagram Stories Your Digital Brand. Live Streaming Your Digital Brand. Build Relationships Your Digital Brand. ... ACTIVITY: GROUP Create 3 social

Campaigns

Page 12: CONSISTENC in CONTENT Y - TN.gov · Instagram Stories Your Digital Brand. Live Streaming Your Digital Brand. Build Relationships Your Digital Brand. ... ACTIVITY: GROUP Create 3 social
Page 13: CONSISTENC in CONTENT Y - TN.gov · Instagram Stories Your Digital Brand. Live Streaming Your Digital Brand. Build Relationships Your Digital Brand. ... ACTIVITY: GROUP Create 3 social
Page 14: CONSISTENC in CONTENT Y - TN.gov · Instagram Stories Your Digital Brand. Live Streaming Your Digital Brand. Build Relationships Your Digital Brand. ... ACTIVITY: GROUP Create 3 social

Find

Your

Park

#

Page 15: CONSISTENC in CONTENT Y - TN.gov · Instagram Stories Your Digital Brand. Live Streaming Your Digital Brand. Build Relationships Your Digital Brand. ... ACTIVITY: GROUP Create 3 social
Page 16: CONSISTENC in CONTENT Y - TN.gov · Instagram Stories Your Digital Brand. Live Streaming Your Digital Brand. Build Relationships Your Digital Brand. ... ACTIVITY: GROUP Create 3 social

Photo by Jordi Martorell / CC BY-NC-ND 2.0 / Cropped from original

let’s startsimple:

FONTS

Page 17: CONSISTENC in CONTENT Y - TN.gov · Instagram Stories Your Digital Brand. Live Streaming Your Digital Brand. Build Relationships Your Digital Brand. ... ACTIVITY: GROUP Create 3 social

Typefaces: SERIF

Old StyleTransitionalModernEgyptian

Page 18: CONSISTENC in CONTENT Y - TN.gov · Instagram Stories Your Digital Brand. Live Streaming Your Digital Brand. Build Relationships Your Digital Brand. ... ACTIVITY: GROUP Create 3 social

GrotesqueGeometricHumanist

Typefaces: SANS SERIF

Page 19: CONSISTENC in CONTENT Y - TN.gov · Instagram Stories Your Digital Brand. Live Streaming Your Digital Brand. Build Relationships Your Digital Brand. ... ACTIVITY: GROUP Create 3 social

Connotation

Denotationv s

Page 20: CONSISTENC in CONTENT Y - TN.gov · Instagram Stories Your Digital Brand. Live Streaming Your Digital Brand. Build Relationships Your Digital Brand. ... ACTIVITY: GROUP Create 3 social
Page 21: CONSISTENC in CONTENT Y - TN.gov · Instagram Stories Your Digital Brand. Live Streaming Your Digital Brand. Build Relationships Your Digital Brand. ... ACTIVITY: GROUP Create 3 social

Refugee Services, Inc.BRIDGE

Page 22: CONSISTENC in CONTENT Y - TN.gov · Instagram Stories Your Digital Brand. Live Streaming Your Digital Brand. Build Relationships Your Digital Brand. ... ACTIVITY: GROUP Create 3 social

Refugee Services, Inc.

BRIDGE

Page 23: CONSISTENC in CONTENT Y - TN.gov · Instagram Stories Your Digital Brand. Live Streaming Your Digital Brand. Build Relationships Your Digital Brand. ... ACTIVITY: GROUP Create 3 social

MIX & MATCHtypefaces around

Paytone One

Permanent MarkerPlayfair Display

Page 24: CONSISTENC in CONTENT Y - TN.gov · Instagram Stories Your Digital Brand. Live Streaming Your Digital Brand. Build Relationships Your Digital Brand. ... ACTIVITY: GROUP Create 3 social

but stick to

about3for consistency

Page 25: CONSISTENC in CONTENT Y - TN.gov · Instagram Stories Your Digital Brand. Live Streaming Your Digital Brand. Build Relationships Your Digital Brand. ... ACTIVITY: GROUP Create 3 social

Photo by Vijay Kiran / CC BY 2.0 / Cropped from original

BE YONDjust

FONTS

Page 26: CONSISTENC in CONTENT Y - TN.gov · Instagram Stories Your Digital Brand. Live Streaming Your Digital Brand. Build Relationships Your Digital Brand. ... ACTIVITY: GROUP Create 3 social

Start Small

Page 27: CONSISTENC in CONTENT Y - TN.gov · Instagram Stories Your Digital Brand. Live Streaming Your Digital Brand. Build Relationships Your Digital Brand. ... ACTIVITY: GROUP Create 3 social

Start Small

Page 28: CONSISTENC in CONTENT Y - TN.gov · Instagram Stories Your Digital Brand. Live Streaming Your Digital Brand. Build Relationships Your Digital Brand. ... ACTIVITY: GROUP Create 3 social

Start Small

Page 30: CONSISTENC in CONTENT Y - TN.gov · Instagram Stories Your Digital Brand. Live Streaming Your Digital Brand. Build Relationships Your Digital Brand. ... ACTIVITY: GROUP Create 3 social

GROUP

Create the front of Farm to Tennessee’snew brochure

ACTIVITY:

Page 31: CONSISTENC in CONTENT Y - TN.gov · Instagram Stories Your Digital Brand. Live Streaming Your Digital Brand. Build Relationships Your Digital Brand. ... ACTIVITY: GROUP Create 3 social
Page 32: CONSISTENC in CONTENT Y - TN.gov · Instagram Stories Your Digital Brand. Live Streaming Your Digital Brand. Build Relationships Your Digital Brand. ... ACTIVITY: GROUP Create 3 social

Photo by Juho Metsävuori / CC BY-NC-ND 2.0 / Cropped from original

Takingyour branddigital

Page 33: CONSISTENC in CONTENT Y - TN.gov · Instagram Stories Your Digital Brand. Live Streaming Your Digital Brand. Build Relationships Your Digital Brand. ... ACTIVITY: GROUP Create 3 social

are we usingsocial media

Why?

Page 34: CONSISTENC in CONTENT Y - TN.gov · Instagram Stories Your Digital Brand. Live Streaming Your Digital Brand. Build Relationships Your Digital Brand. ... ACTIVITY: GROUP Create 3 social

do we findour “voice”

How?

Page 35: CONSISTENC in CONTENT Y - TN.gov · Instagram Stories Your Digital Brand. Live Streaming Your Digital Brand. Build Relationships Your Digital Brand. ... ACTIVITY: GROUP Create 3 social

For Farm to Tennessee:3 reasons to use social media3 things people should know

GROUPACTIVITY:

Page 36: CONSISTENC in CONTENT Y - TN.gov · Instagram Stories Your Digital Brand. Live Streaming Your Digital Brand. Build Relationships Your Digital Brand. ... ACTIVITY: GROUP Create 3 social

Engagement

Page 37: CONSISTENC in CONTENT Y - TN.gov · Instagram Stories Your Digital Brand. Live Streaming Your Digital Brand. Build Relationships Your Digital Brand. ... ACTIVITY: GROUP Create 3 social

Translating

Visuals

Page 38: CONSISTENC in CONTENT Y - TN.gov · Instagram Stories Your Digital Brand. Live Streaming Your Digital Brand. Build Relationships Your Digital Brand. ... ACTIVITY: GROUP Create 3 social

Translating

Visuals

Page 39: CONSISTENC in CONTENT Y - TN.gov · Instagram Stories Your Digital Brand. Live Streaming Your Digital Brand. Build Relationships Your Digital Brand. ... ACTIVITY: GROUP Create 3 social

Tell Lotsof Stories

Your Digital Brand

Page 40: CONSISTENC in CONTENT Y - TN.gov · Instagram Stories Your Digital Brand. Live Streaming Your Digital Brand. Build Relationships Your Digital Brand. ... ACTIVITY: GROUP Create 3 social

Calls toAction

Your Digital Brand

Page 41: CONSISTENC in CONTENT Y - TN.gov · Instagram Stories Your Digital Brand. Live Streaming Your Digital Brand. Build Relationships Your Digital Brand. ... ACTIVITY: GROUP Create 3 social

InstagramStories

Your Digital Brand

Page 42: CONSISTENC in CONTENT Y - TN.gov · Instagram Stories Your Digital Brand. Live Streaming Your Digital Brand. Build Relationships Your Digital Brand. ... ACTIVITY: GROUP Create 3 social

LiveStreaming

Your Digital Brand

Page 43: CONSISTENC in CONTENT Y - TN.gov · Instagram Stories Your Digital Brand. Live Streaming Your Digital Brand. Build Relationships Your Digital Brand. ... ACTIVITY: GROUP Create 3 social

BuildRelationships

Your Digital Brand

Page 44: CONSISTENC in CONTENT Y - TN.gov · Instagram Stories Your Digital Brand. Live Streaming Your Digital Brand. Build Relationships Your Digital Brand. ... ACTIVITY: GROUP Create 3 social

BuildRelationships

Your Digital Brand

Page 45: CONSISTENC in CONTENT Y - TN.gov · Instagram Stories Your Digital Brand. Live Streaming Your Digital Brand. Build Relationships Your Digital Brand. ... ACTIVITY: GROUP Create 3 social

HaveFun!

Page 46: CONSISTENC in CONTENT Y - TN.gov · Instagram Stories Your Digital Brand. Live Streaming Your Digital Brand. Build Relationships Your Digital Brand. ... ACTIVITY: GROUP Create 3 social

GROUP

Facebook & Beardsley Farm

Why was or wasn’tthere engagement?

ACTIVITY:

Page 47: CONSISTENC in CONTENT Y - TN.gov · Instagram Stories Your Digital Brand. Live Streaming Your Digital Brand. Build Relationships Your Digital Brand. ... ACTIVITY: GROUP Create 3 social

GROUP

Create 3 social media postsfor Farm to Tennessee’supcoming fundraising dinner

ACTIVITY:

Page 49: CONSISTENC in CONTENT Y - TN.gov · Instagram Stories Your Digital Brand. Live Streaming Your Digital Brand. Build Relationships Your Digital Brand. ... ACTIVITY: GROUP Create 3 social

Planning Postsin Advance

Page 50: CONSISTENC in CONTENT Y - TN.gov · Instagram Stories Your Digital Brand. Live Streaming Your Digital Brand. Build Relationships Your Digital Brand. ... ACTIVITY: GROUP Create 3 social

Photo by 3dpete / CC BY-ND 2.0 / Cropped from original

TakeawaysBIG

Page 51: CONSISTENC in CONTENT Y - TN.gov · Instagram Stories Your Digital Brand. Live Streaming Your Digital Brand. Build Relationships Your Digital Brand. ... ACTIVITY: GROUP Create 3 social

GROUP

What is one thing we discussed that your organization can doto improve engagement?

ACTIVITY:

Page 52: CONSISTENC in CONTENT Y - TN.gov · Instagram Stories Your Digital Brand. Live Streaming Your Digital Brand. Build Relationships Your Digital Brand. ... ACTIVITY: GROUP Create 3 social

Photo by Amanda Graham / CC BY-NC-ND 2.0 / Cropped from original

DISCUSSION