communication strategies to engage transfer students

Communication Strategies to Engage Transfer Students

David Regan WhiteOutreach Communications Manager

Excelsior College

Agenda

Research Transfer Website Communications Outreach Communications Plan Questions Answers, Best Practices

Research

Community College Research Center

Quote

What is your college’s transfer completion rate?

Best Practices

Feel free to raise hands and ask questions or let us know about your best practices during the presentation.

Transfer Website

Appointment or data form

Use form to gather and engage transfer students: Name Email Career goal and degree program Appointment time Time to graduation (credits already acquired) Online, traditional

Sample Form

Transfer Website

Add Engaging Banners

Transfer Website

Take-Aways

Gather info via forms on transfer student career goals Add Banner links to college or transfer fair info Add Student Testimonials Increase engagement

Communications

Strategies

Email Social Media Posts Flickr – photos of Transfer Fairs Surveys Traditional – Postcards, Letters Communications plan

Email

Email

Use college email list – student enewsletter Segment by credits or semester Segment by degree Drive to transfer website Call to actions (CTA) form, Transfer Fair info

Social Media

Social Media Posts Facebook page post Facebook ads Twitter Flickr – Add photos of Transfer Fairs Use link for FB and Twitter posts

Twitter

Sample Tweet

Facebook

Sample FB Post

Flickr

Flickr Photo Stream

Surveys

Gain knowledge

Learn about your audience What works What doesn’t How to best engage

Traditional

Postcards, Letters

More expensive More direct

Surveys

Communications PlanWork back from Transfer Fair Date

Email, Enewsletter 15 days – 1 week – 3 days Facebook post 2 days – day of – add photos Twitter 1 day – day of – live tweet photos, create

#TransferFair 3 days after - Flickr – create photo stream for content

link

Communications

Take-aways Make transfer website more interactive Segment emails by degree, time to graduation Interact on Facebook and Twitter Leverage photos Create a Communications plan Don’t discount traditional Survey to learn more

Bottom line – Increase Engagement

Questions

Questions and AnswersShare Best Practices