coaching case study by clive bonny assess marketability for new brand vision

Coaching Case StudyBy Clive BonnyAssess Marketability for New Brand Vision

NEW BRAND VISION

OPPORTUNITY

• Successful Marketing Agency since 2001

• Blue Chip client base (incl Microsoft)

• USP’s Technology and Creativity

Want growth via innovative diversification

Avenues Explored

• Synergy links to core services

• Risk / return and cost / benefit ratios

• Resourcing people, processes, technology

• Market assessment: primary and secondary

• Specialist business Press reviews

• Mystery Shopping movers and shakers

Mystery Shopping Process

• On line search engines and key players

• Email enquiries with open response

• Calibrate service and content quality

• Telephone and face to face assessment

• Referrals by Trade Bodies / Associations

• Financial searches via Companies House

Project Outcomes

• Profiled Supplier Leaders / Laggards

• Defined supply chain wants and needs

• Created delivery business model

• Matched and optimised value proposition

• Analysed cost / benefit options

• Drafted client action plan with tasks / times

Client’s Impact Assessment

• Increase revenue by £500K year 2• Improve brand profile in high value market • Create 2-4 new self-managing jobs • 10 new clients within 12 months• Cross referrals to core services• “5 days of invaluable coaching support from an

experienced professional with hands-on approach and detail in delivery”

• Ben Harris, MD, www.NewBrandVision.com