Case StudyBy Clive BonnyCommercial feasibility For www.off-grid.net

www.off-grid.net

OPPORTUNITY

• Successful eco-network with 50,000 visitors

• Platform to develop awareness into action

• Quality content driven by educated readership

Social enterprise growth into B2C and B2B

Avenues Explored

• Planned activity links to core services • Risk / return and cost / benefits compared • Resourcing for office in Accelerator hub• Market trends in key industry sectors• Network contacts for specialist support

Support over 4 days in 8 weeks

• Report most recent market assessments• Review and update business plan • Refer potential network contacts• Regular email, phone, and short meetings• Identify further resource providers• Submit bid for corporate funding

Project Outcomes

• Agreed website split for B2C and B2B • Identified construction sector opportunity • Supplied affinity deal toolkit for third parties • Drafted job spec and merchandising guide• Referred specialists to recruit, licence, fund • Redrafted business plan for new market• Shared network contacts and groups

Client’s Impact Assessment

• Increase website visitors by 50% to 100,000• Focus brand on high value products and services • Create 3 new business development jobs • Commercialise full offer within 12 months• “Just a few days external support allowed time in

a busy diary to refocus on new opportunities” • Clive Bonny advising www.off-grid.net