coaching case study by clive bonny assess marketability for new brand vision

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Coaching Case Study By Clive Bonny Assess Marketability for New Brand Vision. NEW BRAND VISION OPPORTUNITY • Successful Marketing Agency since 2001 • Blue Chip client base (incl Microsoft) • USP’s Technology and Creativity Want growth via innovative diversification. Avenues Explored. - PowerPoint PPT Presentation

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  • Coaching Case StudyBy Clive BonnyAssess Marketability for New Brand Vision

  • NEW BRAND VISIONOPPORTUNITY Successful Marketing Agency since 2001 Blue Chip client base (incl Microsoft) USPs Technology and Creativity Want growth via innovative diversification

  • Avenues ExploredSynergy links to core services Risk / return and cost / benefit ratiosResourcing people, processes, technologyMarket assessment: primary and secondarySpecialist business Press reviews Mystery Shopping movers and shakers

  • Mystery Shopping ProcessOn line search engines and key playersEmail enquiries with open responseCalibrate service and content quality Telephone and face to face assessmentReferrals by Trade Bodies / AssociationsFinancial searches via Companies House

  • Project OutcomesProfiled Supplier Leaders / LaggardsDefined supply chain wants and needsCreated delivery business model Matched and optimised value propositionAnalysed cost / benefit optionsDrafted client action plan with tasks / times

  • Clients Impact AssessmentIncrease revenue by 500K year 2Improve brand profile in high value market Create 2-4 new self-managing jobs 10 new clients within 12 monthsCross referrals to core services5 days of invaluable coaching support from an experienced professional with hands-on approach and detail in delivery Ben Harris, MD, www.NewBrandVision.com

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