business model design for transmedia storytelling

Business Model Design

for Transmedia Storytelling

Lina SrivastavaStoryCode | Film Society of Lincoln Center

5 June 2012

What Is a Business Model?

“A business model is the story of how value is created,

delivered, and captured.”

-- Saul Kaplan,The Business Model Innovation Factory

Business Model Design | Transmedia

Business Model Design | Transmedia

Business Model Design | Transmedia

Business Model Design | Transmedia

Transmedia Storytelling: Industry Value Propositions

Design

Storytelling and Narrative Platforms

Interaction and Participation

Business Model Design | Transmedia

Business Model Design | Transmedia

+ For-profit Companies+ Nonprofit Organizations+ Storyworlds+ Campaigns+ Projects

Narrative Platforms: Types of Business Models

Business Model Design | Transmedia

+ For-profit Companies

Business Model Design | Transmedia

+ For-profit Companies

Business Model Design | Transmedia

+ Non-profit Organizations

Business Model Design | Transmedia

+ Storyworlds

Business Model Design | Transmedia

+ Campaigns

Lakou MizikBusiness Model Design | Transmedia

+ Projects

Using Transmedia to Create Social Impact

Issue Awareness Engagement Action Change

AudiencesCommunities

Actionable ContentStory Universe

Business Model Design | Transmedia

Business Model Design | Transmedia

Content Production

+ Lakou Mizik music+ Lakou Mizik webisodes+ Lakou Mizik Sessions

Distribution platforms

+ Album + Concert film shot in a classic Haitian outdoor “Lakou”+ Website: music discovery and marketplace for musicians+ Short-form interactive documentary films on featured musicians+ LM “episodes” (downloadable song, short film+music video)+ Media for television and film festivals+ LM Collective music tour both in Haiti and internationally+ Dedicated YouTube channel+ SoundCloud (download, streaming, remix)

Lakou Mizik

Business Model Design | Transmedia

Social Action

+ Tangibles: Culture RegenerationEconomic DevelopmentCommunity Vibrancy | “Leave Behinds”++ Direct paths to action++ Lakou Mizik Marketplace++ Lakou Mizik Studio++ Education, Training, Networking

+ Intangibles: Awareness-Raising:++"Positive awareness" + "empathy": Shifting the narrative to a more positive picture of Haiti++ Cohesive picture of systemic change, through musicians’ stories about issues in their communities

Lakou Mizik

Business Model Design | Transmedia

+ Haitians in-country+ Haitian Diaspora + Fans of World music+ Fans of Caribbean music+ Arts/activism+ People who helped post-earthquake and who need to reengage

Audiences | Fans:

Lakou Mizik

Business Model Design | Transmedia

Lakou Mizik

Business Model Design | Transmedia

Business Model Design | Transmedia

+ Funding Models

http://www.slideshare.net/storycode/storycode-immersion-2-project-funding/

Lina Srivastava

http://linasrivastava.cominfo@linasrivastava.com

@lksriv

Business Model Design | Transmedia