build your community: primer

Post on 08-May-2015

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DESCRIPTION

Build Your Community is an online tool for community management. It helps digital teams and brands to regularly evaluate their digital ecosystem and find gaps. It further helps to plan roadmaps and campaigns.

TRANSCRIPT

Build Your Community

An online tool to grow your brand’s community with informed decisions."

And catalogue your decisions.

STEP ONE

Know Your Community Better

STEP ONE

Know Your Community Better

Know your target audience better and map their behaviour via detailed audits

STEP ONE

Know Your Community Better

Find out if the brand platforms have relevant content for the target audience

STEP ONE

Know Your Community Better

Track your brand activities across platforms and its impact on the audience

STEP TWO

Improve Your Community

STEP TWO

Improve Your Community

Build roadmaps of time based goals and measurable objectives. Record your decisions to match them with the results. See and compare what works and what doesn’t.

STEP THREE

Monitor Your Progress

STEP THREE

Monitor Your Progress

Compare dashboards and specific improvements to identify key results and assess the real impact on your community.

How It Works

STEP ONE

Preliminary Audit to Know your Strengths and Weaknesses

STEP TWO

Set up Goals and Specific Objectives with Deliverables

STEP THREE

Track Progress with Dashboard

Common Questions

When we started looking for tools/ applications to build and manage brand communities — all we found were project management and document sharing tools aimed at developers and designers. Therefore, we decided to build one from scratch, only for ourselves or other community managers. We've been using it from May 2013 and now and so can you.

Why a Community Management tool?

It will help in three ways. One — marketers and managers will be up-to-date with their brand communities.

Two — the audited data helps them run focused and impactful digital campaigns, which optimises the media spend.

Three — it’s easy to collaborate with multiple teams building the brand community.

How will it help Digital Marketers and Brand Managers?

Next Step: LIVE DEMO

We’ll connect with you shortly — Team Build Your Community

www.buildyourcommunity.co!@vbuildyourcommunity

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