podcasting to build community
TRANSCRIPT
Podcasting To Build Community
#SMSSummit@CBarrows | @WhyISocial
@CBarrows
Who Am I?
#SMSSummit
#SMSSummit
What is “Why I Social”
• Launched January 2015 • Inspired by the Nerdist Podcast • Focuses on CONVERSATION
Social Links
• Twitter: @WhyISocial • Facebook /WhyISocial
Graphic by Cody Stevenson - CEO/Founder - Fifty 2 Creative - Podcast alum
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So Why Podcasting?
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The Rise of the Podcast
Flickr User: LMicrofono
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Consumable
Flickr User: skolmann
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Relevant
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Targeted Exposure
Flickr User: IceManPhotos
What’s Your Story?
Flickr User: nirufe #SMSSummit
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Podcast Needs
Flickr User: nirufe
- Purpose or mission statement - Format- Schedule- Short and long-term plan- Goal
Creating Community
Flickr User: evamaria_n #SMSSummit
Flickr User: evamaria_n
…Takes Time
Flickr User: Toni_VC #SMSSummit
Flickr User: JuliaRowe
Getting Started: Put People (Community) First
^^ your audience knows this
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Flickr User: leweb3
The Audience First Approach
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#SMSSummitFlickr User: MKHMarketing
Start With Social
#SMSSummitFlickr User: benmciver
Don’t wander - lead w/ purpose!
The Power of “Hello”
Flickr User: wonderferret #SMSSummit
#SMSSummitTwitter: @WhyISocial, @BrandBoostcast
Converse
Flickr User: Jarbo
Ask Questions
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Listen for Feedback
Flickr User: AlanLevine #SMSSummit
#SMSSummitGraphic: Zoomph
Determine Influencers
#SMSSummitGraphic: Zoomph
Listen!
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Reward influencers withsurprise and delight
Credit: BBC - Doctor Who
#SMSSummitFlickr User: wespeck
Create Content W/ Your Listeners
Fan-Focused Shows
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Guest or Topic RequestsShow You Hear Them
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Flicker User: brainsonic
Feature Power Listeners
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Create an Ambassador Program
@CKardos
@Cait_Waters
@Brents47
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Community Tools
Facebook Group
Slack Community
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Utilizing Slack and FB Groups
• Provides ambassadors with direct access to one another promoting additional collaboration
Value • Enables accessibility of content (both yours and ambassadors)
• Offers opportunity to expand reach of podcast and expand community through word of mouth
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Breaking Down Slack Usage
• EPISODES, GRAPHICS and PREVIEWS provide ambassadors quick links to latest content.
• SHAREYOURSTUFF allows easy way for ambassadors to share what they’re working on. This provides additional content for social accounts AND allows ambassadors to get to know one another better.
• SUGGESTEDGUESTS allows ambassadors to help shape the show.
• WATERCOOLER is a place to shoot the breeze and have open conversation amongst all ambassadors and host.
• TWEETS is a place where all @WhyISocial Tweets are shown for easy sharing and future reference.
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Leverage User-Generated Content
Provides ambassador ROI
Demonstrates investment in community
Puts #PeopleFirst
End Results
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“Relationships are like muscle tissue…”
