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What is a Group?

What is a Team?

What is a Community?

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Group

A collection of individuals who have regular contact and frequent interaction, mutual influence, common feeling of camaraderie, and who work together to achieve a common set of goals.

Team

A group of people with a full set of complementary skills required to complete a task. more than just a collection of people when a strong sense of mutual commitment that creates synergy, thus generating performance greater than the sum of the performance of its individual members.

Community

A social group of any size whose members gravitate to a specific locality or interest; or share governance, and especially share common cultural features.

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© 2013 IBM Corporation

Individuals Complete

silos Loose

connection

Guidance vs. Hierarchy

Some group members are

vocal

Some are just passive

listeners

Knowledge accumulating

Basic Knowledge

sharing No cohesion

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© 2013 IBM Corporation

Culture of SMEs-Role

Models/Experts

Team Leaders-Managers

Experts advise, they don’t

coach

Hierarchy minded

Vertical Idea progression

Separate approvals or

rejections

Not fully transparent

More coherent Business message

Team cohesion & engagement

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Community is “We”

Self-sustainable

Self-managed

Each voice can be heard

Individual and other comm members equally recognized

Community is knowledge sharing

Collaboration & Practice sharing

High Cohesion

© 2013 IBM Corporation Community Culture

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Find and read important policy material

Keep up to date by reading company news

Learn about corporate events happening next month

Create project status updates for team members to read

Find experts in the organization on a particular subject

Participate in a discussion group on emerging business trends (Call, TR, mail chain, newsletter)

Claim working hours

Update OOO message about upcoming vacation

Congratulate a staff member on an anniversary with the Organization

Work on PBC-Career management

Recognize a team member for good work

Handle an escalation

Educational/Professional development-taking courses, training sessions, shadowing

Traditional Community Culture features

Information Exchange

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Multi-

dimensional networking

Lessons learned and

shared

Risk-taking Sharing

responsibilities

High level of trust

High level features of Social Business Community Culture

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How to start new Community Culture?

Create a collaboration space for teams

Share a work product and practice and learn how to

share more

Start coordinating a project in the shared

space

Enabling Culture with help of Technology

© 2013 IBM Corporation Start Engaging your teams

Expand your network and Share experiences

Share knowledge- WIKIs, Blogs,

Engage yourself and others: Ask /Answer and comment -Forums, Activities, Blogs

Maintain your projects-Activities

Recognize people- Blue thanx, Status updates

Share and acknowledge Intellectual property

Crowdsource

Look for experts and become one

Educate yourself continuously

Engage and influence the others- Wikis, Blogs starting Forums/topics

Flattening hierarchy by implementing tools that

embraces collective intelligence

Radical transparency by using social network for enhancing collaboration

http://ibmurl.hursley.ibm.co

m/43MC

Social Business

Adoption Manual

… Deep-dive Community Culture Engagement

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© 2013 IBM Corporation

Let me give you

just three

examples…

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18

© 2012 IBM Corporation 1st Example

“You will need to know this sometime, so I will

send it to you now”

“I know I can discover what I need, when I need

it” Email Model

Social Media Model

“We share what we know”

“We share what we know”

“We share what we know”

“We share what we know!”

It's Not Information Overload. It's Filter Failure.” - Clay Shirky, Web 2.0 Expo, New York, 2008

“... and me”

“... and me”

“... and me”

“... and us too” “... and us too” “... and us too” “... and us too”

Email -centric vs Community -centric Approach

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Collaborate on work products

To share a work product like a presentation or a document:

19

e-mail

attachments

Teamrooms

Connections

Communities

1st Example

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Benefits?

You don't need to pass it back and

forth in email

You know where to find the latest copy

Status is visible to all, and reviews can happen in parallel

Your expertise is acknowledged as

yours

Email -centric vs Community -centric Approach

1st Example

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Project Collaboration

21

What if instead of.. ...use this

Lots of e-mail

Lots of meetings

Connections

Activities

2nd Example

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Benefits?

You don't need to

coordinate in email

Everyone can see their assignments

and due dates

Status is visible to all, and reviews can happen in parallel

2nd Example

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Teamrooms

Teamrooms use a decentralized approach to knowledge

Connections centralizes knowledge

from Profiles,

from Communities,

from Activities,

from Wikis

from Files

Events-calls, etc..

3rd Example……Broad view across all of your collaborative work

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Work practices in Social Environment

• Discuss with your teams about new way of working. Many people expect to see value before moving ahead.

• Practice what you preach. Demonstrates the benefits to your teams.

• Find the right ways to use a collaboration due to different time-zones and cultural differences.

• New Social work practices are changing along with the users. Reinvent continuously the existing work practices and …

• Don`t forget It takes time for the changes to take effect.

Employee behavioral shift

© 2013 IBM Corporation Employee behavioral shift

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Always share openly unless there is a reason that the information must be held

private

Only put content in one place and share/link to other places where it could

be useful

Make work product "findable" and reusable -- tagging and annotating the

content with titles, descriptions, and embedded links.

When working with teams/communities, clearly understand and agree on the objectives and approach to collaboration and information sharing first, then set up the community/activity, etc.

Employee behavioral shift

Tips for Community Engagement

How you engage through comments and feedback is essential. Many people don`t like being in public, we have to find a right way to accommodate them too.

Search for and reuse similar content/community first, before creating

anew

Always attribute origin/originator of content, when reusing

Keep content updated - especially for Education

Maintain business and human etiquette online

Respond to queries/requests and acknowledge comments in a timely manner

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Set a good example..

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GROW

COLLABORATE

LEARN

DEVELOP

BE RECOGNIZED

ENGAGE ORGANIZE

ENABLE

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http://ibmurl.hursley.ibm.com/43ML

© 2013 IBM Corporation Recognize Your people

http://ibmurl.hursley.ibm.com/43MN

© 2013 IBM Corporation Build your Expertise

http://ibmurl.hursl

ey.ibm.com/43MP

© 2013 IBM Corporation

Action Plan Start sharing with your team by creating a place to share.

Always share presentations and proposals in the Community.

Organize a team project with Activities -- emerge as a leader.

Use the Activity to guide your next status meeting and save everyone time.

Record you completed

"Efficient Team

Collaboration" on the Digital IBMer Hub

32

Additional Education • Managing Activities -- and Activity

Templates

• Participating in w3 Connections

Communities

• Managing Connections Communities

• Using Connections Files

• Understanding IBM's Data Retention

Policy

Tools that can help

• Connections plugin for Notes Send your files to Connections, right from the Attach

feature in email, and work with your Activities within

Notes. Refer to the comments for setup tips.

• Connections as a Windows application Connections functionality, without the browser

• Connections plugin for Mobile for iOS and Android; Traveller required.

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Enablement Resources

1:3:9 IBM Expertise

Digital IBMer Hub

Digital IBMer Community

Digital IBMer Education Sessions

THINK Academy

33

© 2013 IBM Corporation