How To Build an Online Community

Download How To Build an Online Community

Post on 27-May-2015

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5 steps for building an online community + Tips from OpenIDEO, Behance 99u, and Smashing Magazine's community managers

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  • 1. We must hang together orwe will hang separately- Benjamin FranklinHow to Build an Online CommunityFriday, August 10, 12

2. Our Flight PlanFriday, August 10, 12 3. Our Flight Plan 11:30 - 11:35 Why Do This?Friday, August 10, 12 4. Our Flight Plan 11:30 - 11:35 Why Do This? 11:35 - 11:45 5 Easy PiecesFriday, August 10, 12 5. Our Flight Plan 11:30 - 11:35 Why Do This? 11:35 - 11:45 5 Easy Pieces 11:45 - 12:00 3 Laws of the Online WorldFriday, August 10, 12 6. Our Flight Plan 11:30 - 11:35Why Do This? 11:35 - 11:455 Easy Pieces 11:45 - 12:003 Laws of the Online World 12:00 - 12:15Tips From the Trenches...Friday, August 10, 12 7. denition Intro A group of people regularly interacting online united by a common activity or interestFriday, August 10, 12 8. denition Intro...and over time a sense ofconnectedness develops.Friday, August 10, 12 9. then IntroFriday, August 10, 12 10. now IntroFriday, August 10, 12 11. Tribes: Then and Now IntroFriday, August 10, 12 12. Tribes: Then and Now Intro mmm. best wayto hunt mammoths be...Friday, August 10, 12 13. Tribes: Then and Now Intro mmm. best wayto hunt mammoths be... The bestway to hunt elkis...Friday, August 10, 12 14. Word ofMouth...is timeless.Friday, August 10, 12 15. Word of Mouth IntroFriday, August 10, 12 16. Word of Mouth Introtime = years?Friday, August 10, 12 17. Word of Mouth Introtime = years?time = instantFriday, August 10, 12 18. WhyDo WeCare?Friday, August 10, 12 19. Friday, August 10, 12 20. how do I harness theForce of online communities?Friday, August 10, 12 21. 5 EasyPiecesFriday, August 10, 12 22. 5Study emLike aScienceExperimentFriday, August 10, 12 23. 4 Build SomethingPeople Want Around a CauseFriday, August 10, 12 24. 3Think AboutYour VillageFriday, August 10, 12 25. 2Make It Easyto Find andCamp WithYouFriday, August 10, 12 26. 1Keep the CoalsBurning LongInto the NightFriday, August 10, 12 27. Recap TheoryFriday, August 10, 12 28. Recap Theory 5. Study Em (research)Friday, August 10, 12 29. Recap Theory 5. Study Em (research) 4. Build Value Around a Cause (passion)Friday, August 10, 12 30. Recap Theory 5. Study Em (research) 4. Build Value Around a Cause (passion) 3. Plan Your Village (culture)Friday, August 10, 12 31. Recap Theory 5. Study Em (research) 4. Build Value Around a Cause (passion) 3. Plan Your Village (culture) 2. Find and Camp Easily (frictionless)Friday, August 10, 12 32. Recap Theory 5. Study Em (research) 4. Build Value Around a Cause (passion) 3. Plan Your Village (culture) 2. Find and Camp Easily (frictionless) 1. Stoke the Fires (grit)Friday, August 10, 12 33. 3 LawsFriday, August 10, 12 34. Adoption TheoryDiffusion of InnovationsFriday, August 10, 12 35. Growth TheoryMetcalfes LawFriday, August 10, 12 36. Growth TheoryMetcalfes LawFriday, August 10, 12 37. Growth TheoryFriday, August 10, 12 38. Growth TheoryFriday, August 10, 12 39. Growth TheoryFriday, August 10, 12 40. Growth TheoryFriday, August 10, 12 41. What CanWe Predict?Friday, August 10, 12 42. 90% are Lurkers Contribute Occasionally 9%Heavy Contributors 1%Never Contribute!!90%Friday, August 10, 12 43. back of the envelope Theory 100,000 Potential Community MembersFriday, August 10, 12 44. Adoption TheoryFriday, August 10, 12 45. back of the envelope Theory2.5% Innovators 2500Friday, August 10, 12 46. back of the envelope TheoryFriday, August 10, 12 47. back of the envelope Theory 2500 1% Heavy ContributorsFriday, August 10, 12 48. back of the envelope TheoryFriday, August 10, 12 49. back of the envelope Theory 25 Active ParticipantsFriday, August 10, 12 50. HowTo DoItFriday, August 10, 12 51. Jocelyn GleiEditor in Chief2011 & 2012 Webby - Best Cultural Blog135K Twitter followers1,000,000+ email subscribersFriday, August 10, 12 52. Jocelyn GleiEditor in Chief2011 & 2012 Webby - Best Cultural Blog135K Twitter followers1,000,000+ email subscribers 1) Quality over quantityFriday, August 10, 12 53. Jocelyn GleiEditor in Chief2011 & 2012 Webby - Best Cultural Blog135K Twitter followers1,000,000+ email subscribers 1) Quality over quantity 2) Dont use your social media channels solely as a marketing push.Friday, August 10, 12 54. Jocelyn GleiEditor in Chief2011 & 2012 Webby - Best Cultural Blog135K Twitter followers1,000,000+ email subscribers 1) Quality over quantity 2) Dont use your social media channels solely as a marketing push. 3) Trust your users intelligence, and respond to their comments and concerns from that place.Friday, August 10, 12 55. Ashley JablowCommunity MangerFriday, August 10, 12 56. Ashley JablowCommunity Manger 1. Communities need managingFriday, August 10, 12 57. Ashley JablowCommunity Manger 1. Communities need managing 2 ...But dont over-manage - community members must have the freedom, exibility and sense of ownership of the platform to make it their own.Friday, August 10, 12 58. Ashley JablowCommunity Manger 1. Communities need managing 2 ...But dont over-manage - community members must have the freedom, exibility and sense of ownership of the platform to make it their own. 3. Balancing quality and quantity - we dont need or want everyone to join in, we just want the right people to join.Friday, August 10, 12 59. Vitaly FriedmanFounder587K Twitter followers95K Facebook LikesFriday, August 10, 12 60. Vitaly FriedmanFounder587K Twitter followers95K Facebook Likes1. Create an environment which emphasizes respect andprojects passion onto its users.Friday, August 10, 12 61. Vitaly FriedmanFounder587K Twitter followers95K Facebook Likes1. Create an environment which emphasizes respect andprojects passion onto its users.2. Its important to nd right people who really love theproject and make them moderators so they can lead thecommunityFriday, August 10, 12 62. Vitaly FriedmanFounder587K Twitter followers95K Facebook Likes1. Create an environment which emphasizes respect andprojects passion onto its users.2. Its important to nd right people who really love theproject and make them moderators so they can lead thecommunity3. Its important to create something like... tradition, so thatmembers of the community have a sense of belonging together.Friday, August 10, 12 63. Vitaly FriedmanFounderFriday, August 10, 12 64. Vitaly FriedmanFounder Bonus:Friday, August 10, 12 65. Vitaly FriedmanFounder Bonus: Its OK to have high standards. You might alienate some users, but the community will be very strong and will have a lot in common.Friday, August 10, 12 66. Vitaly FriedmanFounder Bonus: Its OK to have high standards. You might alienate some users, but the community will be very strong and will have a lot in common. ....And thats something that every great community has at its core.Friday, August 10, 12 67. ...Questions?Friday, August 10, 12