how to build your twitter community
DESCRIPTION
How to use Twitter to grow your student publication. Presented by Matthew Schott and Matt Rasgorshek at the JEA/NSPA 2012 Fall Convention .TRANSCRIPT
How To Build Your Twitter Community
Matt Rasgorshek
-@matt_raz -Adviser at Westside H.S. in Omaha, NE
-Warrior Television -Westside Wired
Matthew Schott
-@matthew_schott Adviser at Francis Howell Central H.S. in St.
Charles, Mo. -Central Focus (newspaper) -FHCtoday.com (website) -Odyssey (yearbook) -iFocus (broadcast) -Perihelion (literary magazine)
The Twitter Basics
- Mentions -@(insert name) -Like writing on someone's FB wall
- Hashtags -#(somethingrelevant)
- Lists - Your profile - introduce yourself
The Power of the #
Why Use Hashtags? -Crowdsourcing for stories -Commonality among Tweeps
Using the # for good
Examples: #hsjTX #runningondeadline #edchat
Using the # for bad
Examples: #tryingtobefunnybyrunninganentiresentenceasa
hashtag
Hootsuite
Tweetchat
Lists
Great way to organize when your Twitter feed gets to be overwhelming
How We Use #
#nebpreps #rollside #FHCpride
@FHCtodaylive
Live event coverage, mostly sports, but occasionally weather and other breaking news
@FHCtoday
Links to stories that are posted on website, used to interact with our followers