how to build your twitter community

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How To Build Your Twitter Community

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How to use Twitter to grow your student publication. Presented by Matthew Schott and Matt Rasgorshek at the JEA/NSPA 2012 Fall Convention .

TRANSCRIPT

Page 1: How to Build Your Twitter Community

How To Build Your Twitter Community

Page 2: How to Build Your Twitter Community

Matt Rasgorshek

-@matt_raz -Adviser at Westside H.S. in Omaha, NE

-Warrior Television -Westside Wired

Page 3: How to Build Your Twitter Community

Matthew Schott

-@matthew_schott Adviser at Francis Howell Central H.S. in St.

Charles, Mo. -Central Focus (newspaper) -FHCtoday.com (website) -Odyssey (yearbook) -iFocus (broadcast) -Perihelion (literary magazine)

Page 4: How to Build Your Twitter Community

The Twitter Basics

- Mentions -@(insert name) -Like writing on someone's FB wall

- Hashtags -#(somethingrelevant)

- Lists - Your profile - introduce yourself

Page 5: How to Build Your Twitter Community

The Power of the #

Why Use Hashtags? -Crowdsourcing for stories -Commonality among Tweeps

Page 6: How to Build Your Twitter Community

Using the # for good

Examples: #hsjTX #runningondeadline #edchat

Page 7: How to Build Your Twitter Community

Using the # for bad

Examples: #tryingtobefunnybyrunninganentiresentenceasa

hashtag

Page 8: How to Build Your Twitter Community

Hootsuite

Page 9: How to Build Your Twitter Community

Tweetchat

Page 10: How to Build Your Twitter Community

Lists

Great way to organize when your Twitter feed gets to be overwhelming

Page 11: How to Build Your Twitter Community

How We Use #

#nebpreps #rollside #FHCpride

Page 12: How to Build Your Twitter Community

@FHCtodaylive

Live event coverage, mostly sports, but occasionally weather and other breaking news

Page 13: How to Build Your Twitter Community

@FHCtoday

Links to stories that are posted on website, used to interact with our followers