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Toni Cowan-Brown - @TheFashionCloudTheFashionCloud.com

Thursday 24 January 13

The lessons learned in one ‘world’, are valid in another.

Thursday 24 January 13

“Fashion can be fun, but is ephemeral, building an effective way for Europeans to work together on their common problems is vitally important for years and years ahead: you’ve got the right sense of proportion!

- Richard Corbett”Thursday 24 January 13

None of this isRocket Science

Thursday 24 January 13

Help

Change

Power

Influence Inform

Sway people’s behavior

Create

EnthusiasmLearnAlert

EmpowerRecommend

Value

Teach

Audience

Thursday 24 January 13

BIGONE

DifferenceThursday 24 January 13

messageFartherFaster

Your

Thursday 24 January 13

YOUR

Yes,

Message

Thursday 24 January 13

Meteoric rise of

As a dominant method for

socia

l med

ia

interactionThursday 24 January 13

converting users into loyal followers

Thursday 24 January 13

#1Be human

No one likes robotsThursday 24 January 13

#2Add Value

Any value will doThursday 24 January 13

#3Not about you

No, really, it’s notThursday 24 January 13

#4why not thank someone once in a while

&Interact

Engage

Thursday 24 January 13

#5Don’t Broadcast

You don’t want to be that guyThursday 24 January 13

#6Participate

That’s how you leave an impressionThursday 24 January 13

#7Don’t focus on the A Listers

It’s so 2005Thursday 24 January 13

#8Don’t sweat the numbers

who cares if I don’t have a Klout scoreThursday 24 January 13

#9Experiment

Try something new todayThursday 24 January 13

#10Be Yourself

Don’t check your personality at the doorThursday 24 January 13

Missed opportunities

Won’t stand outto potential audience

No reputation is just as harmful as a bad reputation

Missing on an opportunity to ‘educate’

Not in control

Miss out on recommendations, etc

Thursday 24 January 13

COMPELLINGCONTENT

It all boils down to

The numbers will follow.

Thursday 24 January 13

Thank you for listening

Questions?Let have a drink!

Toni Cowan-Brown - @TheFashionCloud

Thursday 24 January 13