(You Can)Build Your

Own WebsiteHow to publish and promote

your work online

Christine Cupaiuolo | April 25, 2010 Association of Health Care Journalists

Freelancing: Past & Present

Then Pitch. Wait. Repeat.

Now Website: articles & about info Blog: Here’s what I’m doing … continually

share stories, ideas, suggestions – interact with readers & community

Social media: Build relationships (hey, don’t we know someone in common?)

Got It. Where Do I Start?The 5 W’s

Why am I doing this*identify purpose

Who am I trying to reach *identify audience

Where do I want to do it *which services/networks are right for me?

What am I going to do*depends on goals and platform

When am I going to do it *what’s a realistic schedule for updating & interacting?

http://irenewielawski.comhttp://www.bethbaker.nethttp://www.averyhurt.com

Prep: The BasicsSecure a domain -

*preferably your full nameSelect hosting service

*not needed if using web-based platform, like WordPress.comWrite content – ask friends to reviewRewrite contentChoose a photoOrganize published articles by

publication, topic or date

How will you display your expertise?

Pages With PersonalityAbout Who you are, what you do, how you do it – and what sets you

apart from everyone else Resume? Link to LinkedIn

Writing Samples Link to stories or PDFs of articles Include awards, kudos & context: did story create change or

affect community?

Contact Information Email and phone Contact form optional

Link or PDF?The answer largely depends on the source.

If the article was published in a newspaper like The New York Times, the URL is likely to remain active – though it’s always good to check the link every so often.

PDF’s take longer to download, but they may be necessary if the article wasn’t published online or if the link will soon be behind a pay wall.

Expertise Extras• Blog about the topics you cover• Discuss topics on Twitter & link to your feed (or add a Twitter widget)• Add article links to Delicious.com & link to feed• Link to blogs you read• Link to relevant associations http://alexisgrant.com

Put Your Portfolio

Up Front

• Bio• Books• Job News• Recent Articles• Facebook• Twitter• Delicious• Plus links to more writing samples, awards & presentations

Craig is a freelance journalist and managing editor for PBS MediaShift.http://www.craigsilverman.ca

http://www.craigsilverman.ca

http://delicious.com/ordinarymedia/clips

http://thethirtymilewoman.wordpress.comhttp://healthbeatblog.org

How Will You Be Found?

Add URL to business card & email signature

Send email announcing site (only do this once)

Add URL to profile on LinkedIn, Facebook, Twitter

Social Media Helps You To …

Tell others about yourself* – you are your own media.

Focus on building relationships with current – and potential – employees & colleagues.

Share your expertise – be open to learning as well as teaching and be part of a community.

*marketers would call this brand management, but we’re people, not brands, so focus on authenticity and sharing.

Talk to Others

http://www.shewrites.com

http://search.twitter.com/search?q=ahcj

Keep Tabs on the World & Your Place in It

Build your own news & social media dashboard

- RSS Feeds- Twitter- Facebook- Google Alerts - Google Reader- Everyblock.com- Gmail- Flickr- Twitter Search- Social Media Firehose- *What will you add?*

-Platforms: iGoogle, Pageflakes, Netvibes, Yahoo

Questions? Get in touch! www.Christine2.com