build content you can be proud of
DESCRIPTION
Presentation delivered at a Google @6 event in BrusselsTRANSCRIPT
Build
ContentYou Can Be Proud Of
Toni Cowan-Brown - @TheFashionCloudTheFashionCloud.com
Thursday 24 January 13
The lessons learned in one ‘world’, are valid in another.
Thursday 24 January 13
“Fashion can be fun, but is ephemeral, building an effective way for Europeans to work together on their common problems is vitally important for years and years ahead: you’ve got the right sense of proportion!
- Richard Corbett”Thursday 24 January 13
None of this isRocket Science
Thursday 24 January 13
Help
Change
Power
Influence Inform
Sway people’s behavior
Create
EnthusiasmLearnAlert
EmpowerRecommend
Value
Teach
Audience
Thursday 24 January 13
BIGONE
DifferenceThursday 24 January 13
messageFartherFaster
Your
Thursday 24 January 13
YOUR
Yes,
Message
Thursday 24 January 13
Meteoric rise of
As a dominant method for
socia
l med
ia
interactionThursday 24 January 13
converting users into loyal followers
Thursday 24 January 13
#1Be human
No one likes robotsThursday 24 January 13
#2Add Value
Any value will doThursday 24 January 13
#3Not about you
No, really, it’s notThursday 24 January 13
#4why not thank someone once in a while
&Interact
Engage
Thursday 24 January 13
#5Don’t Broadcast
You don’t want to be that guyThursday 24 January 13
#6Participate
That’s how you leave an impressionThursday 24 January 13
#7Don’t focus on the A Listers
It’s so 2005Thursday 24 January 13
#8Don’t sweat the numbers
who cares if I don’t have a Klout scoreThursday 24 January 13
#9Experiment
Try something new todayThursday 24 January 13
#10Be Yourself
Don’t check your personality at the doorThursday 24 January 13
Missed opportunities
Won’t stand outto potential audience
No reputation is just as harmful as a bad reputation
Missing on an opportunity to ‘educate’
Not in control
Miss out on recommendations, etc
Thursday 24 January 13
COMPELLINGCONTENT
It all boils down to
The numbers will follow.
Thursday 24 January 13
Thank you for listening
Questions?Let have a drink!
Toni Cowan-Brown - @TheFashionCloud
Thursday 24 January 13