blogging for business

Bloggingfor Business

ABOUT TIM PRIEBE

• Owner of T&S Web Design

• Author of the upcoming book, Blog a Week

• Columnist in The Business Times of Edmond

• Regularly assists clients with blogging

1WHY?

BUSINESS REASONS

Why Blog?

1. Establish Expertise

Why Blog?

2. Create Approachability

Why Blog?

3. Search Engine Optimization

Why Blog?

4. Personal Growth

2HOW?

MAXIMIZING BENEFITS

Sharable Blog Entry

4 Components of a Sharable Blog

Sharable Blog Entry

1. Article

Sharable Blog Entry

2. Headline

Sharable Blog Entry

3. Excerpt

Sharable Blog Entry

4. Image

Deliver the Blog

Twitterfeed

Deliver the Blog

Email Newsletter

3WHAT?

BLOGGING TOPICS

4WHEN?

FREQUENCY & TIME

When?

Frequency

When?

Time

When?

Consistency

5WHO?

AUDIENCE BUILDING

Recipe for P.I.E.

• P

• I

• E

The ingredients for your content.

Don’t have too much in your !

______________________________

__ ______

Recipe for P.I.E.

The ingredients for your content.

• Promotional

• I

• E____________________

Don’t have too much in your !__ ______

Recipe for P.I.E.

The ingredients for your content.

• Promotional

• Informational

• E __________

Don’t have too much in your !__ ______

Recipe for P.I.E.

The ingredients for your content.

• Promotional

• Informational

• Entertaining

Don’t have too much in your !__ ______

Recipe for P.I.E.

The ingredients for your content.

• Promotional

• Informational

• Entertaining

Don’t have too much in your !P P.I.E.

The Right Order

1. Build ________ ________2. Build ________3. Build ________ ________4. Build ________

The Right Order

1. Build Your Platform2. Build ________3. Build ________ ________4. Build ________

The Right Order

1. Build Your Platform2. Build Consistency3. Build ________ ________4. Build ________

The Right Order

1. Build Your Platform2. Build Consistency3. Build Your Audience4. Build ________

The Right Order

1. Build Your Platform2. Build Consistency3. Build Your Audience4. Build Engagement

The Right Order

1. Build Your Platform2. Build Consistency3. Build Your Audience4. Build Engagement

Endorse on LinkedIn

Endorse on LinkedIn

66%

34%

No Action Action

Give Recommendations

Give Recommendations

40%

60%

No Action Action

Like Companies

Like Companies

?

Direct Messaging

Direct Messaging

70%

30%

No Action Action

Public Conversations

Public Conversations

17%

83%

No Action Action

Not a Silver Bullet

"Blogging is just a medium. It isn’t a business."

David RisleyBlog Marketing Academy

Connect

• www.tandswebdesign.com/blog

• @tandswebdesign

• facebook.com/tandswebdesign

• @blogaweek

• facebook.com/blogaweekbook