best festival & event management phd
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67) Best Festival & Event Management PhD Program
Pai Chai University
Department of Tourism Event Management
A. Introduction & History of School/University
▣ ntroduction
Pai Chai is an institution that has long underpinned the hopes and spirit of the Korean
people. Built on the founding philosophy, "Serve others if you want to be great," today Pai
Chai is dreaming new dreams for the next while remembering the dreams of Reverend Rev.
Henry G. Appenzeller and Reverend Clara Howard. With the "SMART PAI CHAI"
development strategy, we seek to foster students who are equipped with practical
capabilities that can be put to work directly in the field. "SMART PAI CHAI" aims at
cooperation between industry and academia. Pai Chai students, supported by the university
and its alumni network, will serve as reliable community and society pillars both inside and
outside Korea as their senior colleagues of Pai Chai have done before them. Pai Chai
University thanks you for your continued support as we emerge at the nexus of practical
learning and creativity.
▣ Vision : A University with the Vision of Sustainable Growth
1. Slogan : Drive your Future! Pai Chai University
2. Management Philosophy : Best Value of Pai Chai
3. Management Objective : One-Tier Private University
▣ Pai Chai SMART Development Strategy
Pai Chai University is implementing SMART development strategy with the vision of ‘a
university with the vision of sustainable growth’ in order to realize its dream of contributing
to its members’ wellbeing and society through continued internal and external growth to
cope with the drastic changes in educational environment.
SPEED : Speed ahead toward the future in a forward thinking and rapidly changing
environment
MISSION : Mission to foster talent and support community service
ACTIVE : Active in the effort to sustain autonomy and competitiveness for a business
start-up university
REBORN : Reborn as a field centered university in the 21st century
TOGETHER : Together through communication and participation
▣ Educational Purpose
To foster creative individuals who can contribute to local and global society based on
Christian teachings
▣ History
1885 Pai Chai HakDang founded by H. G. Appenzeller
1886 Reverend Henry G. Appenzeller inaugurated as the first dean
1886 Emperor Gojong endowed its name and a tablet on Pai Chai HakDang
1895
Pai Chai College Program established(Depart. of English Language &
Literature, Depart. of Korean Language & Chinese Classics, Depart. of
Theology)
1896 The Independence Daily published by Jae-pil Seo at Pai Chai HakDang
1920 Appenzeller the 2nd inaugurated as the fifth dean
1925Use of the name Pai Chai HakDang prohibited by the Japanese
Governor-General of Korea
1955 Mok-Dong Buildings constructed (Main Building, Kindergarten, Dormitory)
1956 Pai Chai College Establishment Committee formed
1958 Pai Chai HakDang Foundation authorized
1959 Pai Chai College Foundation Stone-Laying Ceremony (Hawolgok-dong, Seoul)
1964 Name Changed to Pai Chai HakDang Education Foundation
1968 Pai Chai's Motto rephrased from Chinese characters to Kor
1971 Daejeon Child-Care Junior College renamed Daejeon Women's Junior College
1973 Obtained land in Doma-dong to construct new school buildings
1977Pai Chai HakDang Foundation merged with Daejeon Women's Junior College
Foundation
1978 Name changed to Pai Chai Daejeon Junior College
1979 Name changed to Pai Chai Technical College
1980 Authorized as a four-year college (10 departments with 400 students)
1982 Dr. Yong-woo Kim inaugurated as the first dean
1983 Dr. Dae-joon Kim inaugurated as the second dean
1985 Celebrated the 100th anniversary of Pai Chai HakDang
1986 Dr. Seong-keun Lee inaugurated as the third dean
1987 Graduate School opened
1989 Published "The 100-year History of Pai Chai
1990 Dr. Seong-keun Lee inaugurated as the fourth dean
1991
Established the College of Liberal Arts, College of Education, College of
Social Sciences, College of Science and Engineering, and College of
International Industry
1992Obtained university status
Dr. Seong-keun Lee inaugurated as Pai Chai University's first president
1995Dr. Kang-soo Park inaugurated as Pai Chai University's second president
Doctorate program authorized
1997"Anti-Oxidization Protein" project chosen for the Creative Research Initiative
Project
1998Named as the Incubation Support Center for Information and Communication
"Optical Chaos" project chosen for the Creative Research Initiative Project
1999
Dr. Kang-soo Park inaugurated as Pai Chai University's third president
Named as an Incubation Support Program University for small business
Named as a Research Center for Bio-Medicinal Resources
Chosen as the regional university for the Brain Korea 21 Project in the field
of Information and Communication
Chosen as the Regional Technology Innovation Center for Bio-Medicinal
Resources
2007
Dr. Soon-hoon Chung inaugurated as Pai Chai's fifth president
"Quantum Chaos Research" project chosen for the Springboard Research
Support Project
"Molecular Diagnostics Commercialization" project chosen for them Regional
Technology Innovation Project
Chosen as the Institute for Intelligent Technology Innovation Project
Awarded the 26th King Sejong Culture Prize in Education
2008
Chosen as the government commissioned Institute for Korean Government
Scholarship Program for International Students
Chosen as an Expansion Program of Incubation Support Center
Chosen to carry out the Smart Highway Project
2009
Selected for the Graduate School of Consulting Support Project
Selected for the New Technology-Based Business Incubation Regional Support
Project
2010 Chosen for Daejeon Print-Culture Regional Innovation System
2011Dr. Young-ho Kim inaugurated as Pai Chai's sixth president
Approved for an Industrial Complex Campus Installation Plan
2012
Reorganized 9 colleges into 5 new ones
Established Graduate School of Hallyu Culture Industry
Chosen as an Industrial Complex Campus Development Project
Chosen as the Headquarters for Administration of Daejeon Women's Job
Creating Institution
2013Selected as the city commissioned institution for Daejeon International
Community Center
B. Purpose / objective of Event Management Associate Degree
Event management associate degree is a program required for students who are currently
middle grade executives in tour event and festival industry and who wish to continue study.
Event management is event tour and festival management, and able to major event tour,
tour event marketing, tour event development project, tour event study methodology, tour
event management seminar, event festival sponsorship, event festival evaluation, festival and
social culture, tour event festival case analysis, tour event festival promotion in detail.
▣ objective
To train tour, event and festival related professionals from systematic theory education,
various practical education and personality education.
Instill sense for international tour industry
Expand understanding for multi culture multi race
Train ability to adapt tour service group
Improve tour service communication skill
Train tour and event festival related professionals
C. Date degree/program was founded & time frame the course is offered
Name of Course Credits Lecture Time
The Study Method of Tourism 1 3 Monday
The Private Lesson by Event related Topic 1 3 Monday
The Study of Tourism Statistics 3 Monday
The Private tutoring by Tourism related Topic 3 Monday
The Study of Tourism Statistics 2 3 Wednesday
The Issue of the Festival Adminstration 3 Wednesday
The Study of Research about Tourism Marketing 1 3 Wednesday
The Study of Tourism Economics 3 Wednesday
The Study about Commercializing Event Festival Product 3 Wednesday
D. Number of staff members & student to staff ratio
▣ Pai Chai University general graduate school Tourism management(2013 year standard)
Number of enrolled student: Master 11 / Doctor : 21
Number of staff: General graduate school TA - 2 / Tourism management TA - 1
Student : Staff = 10 : 1
E. Number of staff members & student to staff ratio
▣ .Pai Chai University general graduate school Tourism management(2014 year standard)
Number of entered student: master 1 / doctor 3
Number of graduated student: master 2 / doctor 4
F. Tuition costs / Financial assistance offered
▣ Pai Chai University general graduate school Tourism management(2014 year standard)
▣ Tuition costs:
Master 4.1 million KRW/ Substantal burden: Reduce 50% (2,050,000) .
Doctor 4.2 million KRW / Job holder - 30% (2,946,000)
Jobless - 50% (2,104,000)
Admission fee 700 thousand KRW for both master and doctor
/ Exempt admission fee of master degree for graduate of this
school (No admission fee exemption for doctor program)
G. Overall revenue and expense budget of program
Experiment and practical training fee (budget) Price Note
- Undergraduate 9,855,000 KRW
- Special graduate school 949,000 KRW
- General graduate school 888,000 KRW
Breakdown of budget use: Use for class in undergraduate and graduate school (festival,
internship, field trip, seminar, special lecture, etc.)
H. Writing/Speaking/Testing/Research requirements for students
▣ Examination of foreign language
1) Qualification of application
Student must pass examination of foreign language before taking comprehensive
examination.
Examination of foreign language is exempted for foreign students.
2) Enforcement time
Beginning of every March and September
3) Application method
Write application form for examination of foreign language, and submit with test fee
to education and training division of graduate school through advisor and head
professor.
Application form for examination of foreign language (Download)
4) Test subject
Master, doctor: English
5) Scoring and acceptance criteria
Scoring: Scale of 100 points (Common English 50, Line English 50)
acceptance criteria: 60 or higher
▣ Comprehensive examination
1) Qualification of application
Master program: One who passed examination of foreign language after acquiring
18 credits or more
Comprehensive examination is exempted for who has grade average of 4.25/4.5
or higher.
2) Enforcement time
Beginning of every April and October
3) Application method
Write application form for examination of foreign language, and submit with test fee
to education and training division of graduate school through advisor and head
professor.
Application form for comprehensive examination (Download)
Reference for exemption of comprehensive examination (Download)
4) Test subject
Master program: General major, concentration
5) Scoring and acceptance criteria
Scoring: Scale of 100 points (Concentration 60, General major 60)
acceptance criteria: 60 or higher
I. Practical event experience required
Tour · service industry which is receives attention as future high-added industry is making
new paradigm as a main growth engines of country. Also, as engine of economic growth
moves from tangible asset to intangible, concept of knowledge· information· creation is being
highly regarded. Under the premise that opportunity of new business and creation of
employment is driving force of economic growth, tour· service management area is
compared to golden goose, and it is growing to future-oriented/infinite continuous growth
industry. In this aspect, Korea also show the volition of focused promotion and development
of tour · service industry as a part of national strategic industry.
This major has object in producing high quality manager from education program about
academic knowledge and working required in tour and service industry area. Especially,
systematic education program with theory and practice to manage business such as tour
(medical), crewman (flight, railroad, cruise), theme park, silver industry, resort, cruise, casino,
traffic (transportation), distribution, culture (performance), finance, accommodation, dine out,
silver business, travel agency service company consulting is operated.
J. Overall effectiveness of degree/program - Alumni success
Tourism Management at Pai Chai University is a nationally well-recognized academic
program in Korea due to the academic staff´s strong commitment to teaching, research and
development, and service. Our staff brings a diverse background of academic expertise in
the areas of tourism research methodology, tourism business strategy, and event
management. The ever growing demand for well trained professionals in the tourism and
event management fields reflects the focus of this education. Backed by nationally and
internationally recognized tourism and event specialists, the Institute for Tourism Event
Research &Development, excellent modern facilities, and diverse industry internship
programs, students can be assured of receiving top of the line education.
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