art & science of digital connections | talent connect london 2014

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@googledave

of Digital Connections

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@googledave

#intalent

@googledave

#intalent

@googledave

We believe in challenging the status quo and doing things differently

Apple - WHY?

Our Products are beautifully designed and easy to use

Apple - HOW?

We make Great Computers etc

Apple - WHAT?

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@googledave

#intalent

@googledave

#intalent

@googledave

#intalent

@googledave

#intalent

@googledave

#intalent

@googledave

#intalent

@googledave

Ethos

Pathos

Credibility - Trust

Logos Consistency - Logic Emotions - Imagination

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@googledave

Pathos

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@googledave

Behaviour Influence Persuade

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@googledave

1. Persuasive Facts & Figures

2.Be Truthful

3.Bullshit Monitor

4. Thought Leader

1. Drivers

2.Speed

3. Lead with empathy

4. Same Wavelength

5. Pain & Pleasure

#intalent

@googledave

4. Thought Leader

1. Persuasive Facts & Figures

2.Be Truthful

3.Bullshit Monitor

1. Drivers

2.Speed

3. Lead with empathy

4. Same Wavelength

5. Pain & Pleasure

#intalent

@googledave

#intalent

@googledave

#intalent

@googledave

4. Thought Leader

1. Persuasive Facts & Figures

2.Be Truthful

3.Bullshit Monitor

1. Drivers

2.Speed

3. Lead with empathy

4. Same Wavelength

5. Pain & Pleasure

#intalent

@googledave

#RecruitIn

@googledave

HAPPY FEAR SAD ANGER ANTICIPATION

#intalent

@googledave

#intalent

@googledave

#intalent

@googledave

#intalent

@googledave

#intalent

@googledave

#intalent

@googledave

#intalent

@googledave

#intalent

@googledave

Google

Adwords

Display Planner

Keyword

Research

Google

Analytics

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@googledave

#intalent

@googledave

#intalent

@googledave

#intalent

@googledave

#intalent

@googledave

#intalent

@googledave

#intalent

@googledave

#intalent

@googledave

ATS

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@googledave

#intalent

@googledave

#intalent

@googledave

#intalent

@googledave

#intalent

@googledave

#intalent

@googledave

@googledave

· It’s a marriage, not a one night stand

· Humans are at the other end

· Tailor your approach to the influencer

· Listen and learn

· Make friends before you need them

@googledave

· Be a giver, not a taker – givers gain

· Share, comment and write reviews

· Invite to interview, guest posts

· Curate their content, include in Top lists

· Co-create – look for joint opportunities

#intalent

@googledave

· Employees advocates – they can reach an

audience 10x that of your brand

· Harness the power of the team

· Identify you most socially savvy

· Rules of the game – follow the content plan

· Measure, share and grow

#intalent

@googledave

#intalent

@googledave

Persona has a problem but is not aware of the solution

SEE

Has a problem and is researching the solutions

THINK

Aware of your solution,

convince them!

DO

They’re a customer

encourage to buy and share more

DELIGHT

#intalent

@googledave

1. Industry

Pain Points

2. Common

Customer

Q’s

3. Trending

Industry Topics

4. Brand

Stories

5. Research

& Analysis

6. Outside of

industry into

your world

7. Industry

News &

Trends

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@googledave

#intalent

@googledave

#intalent

@googledave

Or…

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@googledave

1. Satisfied with what one is

or has; not wanting more or

anything else.

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@googledave

#intalent

@googledave

#intalent

@googledave

#intalent

@googledave

#intalent

@googledave

#intalent

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#intalent

@googledave

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@googledave

BULLSHI

T!

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@googledave

“A Brand is not

what YOU say its is…

it’s what THEY say it is”

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@googledave

Be genuine, Be sincere, Be authentic

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@googledave

#intalent

@googledave

#intalent

@googledave

On Social Channels

(Twitter, LinkedIn)

#intalent

@googledave

On Social Channels

(Twitter, LinkedIn)

Search Google for Jobs

#intalent

@googledave

On Social Channels

(Twitter, LinkedIn)

Search Google for Jobs

Viewing direct onto website

#intalent

@googledave

On Social Channels

(Twitter, LinkedIn)

Search Google for Jobs

Viewing direct onto website

Apply for job

#intalent

@googledave

#intalent

@googledave

@googledave

#intalent

@googledave

#RecruitIn

@googledave

#intalent

@googledave

@googledave

googledave@ph-creative.com