Moderator & Panel Kasey Sixt | Price Peacock | Diana Meisenhelter | Traci Scovel

A Talent Connect Panel Discussion

The Age of Recruitment

Wednesday, Oct. 22, 2014 10:15-11:15am

Meet Your Panel

Traci Scovel Panelist

Principal Program Manager

Diana Meisenhelter Panelist

Director, Talent Acquisition & Diversity

Price Peacock Panelist

Social Community Manager, Employment Brand

Kasey Sixt Moderator

Vice President

Meet Your Panel Members

Who coined the phrase

?

John DoerrPartner – Kleiner, Perkins, Caufield & Byers

How are these 3 emerging trends affecting your

company’s recruiting strategy?

• Conservative/playing catch up

• Social Media committee

• Mobile first is my mantra

• New ATS/responsive web site in process

• 1,900 jobs mostly retail - targeting locally

• Running pilots in different markets

• Offer approvals on mobile (big win)

•

• Communicating with Gen-C is imperative

• Industry compliance & guidelines must be followed

• Understand & work with each surface’s algorithm

• Targeted content via hashtag strategies and PPC campaigns

• Attracting quality fellowship

• Leverage paid/free tools

• Amplification of our message & brand

• Preferred method of social communication

• Accessible & digestible

• Mobile first mentality

• Hyper-relevant content

• Leverage paid/free tools

One-click apply. Any device/ATS

Apply

Mobile apply is a must on the to-do list.

Apply

Communication w/ Generation C

Making strides to provide a full Mobile experience for our community.

How is SoLoMo affecting your LinkedIn strategy?

• Moving to a Silver Page+

• Content - Organic/Sponsored

• Moving to more Job Slots

• Sponsored Jobs

• Maximizing our target market’s “in between” moments

• LinkedIn Bundled App

• LinkedIn Standalone/Unbundled Apps

• LinkedIn Pulse – Publish-Curation

• LinkedIn Recruiter – InMails/Candidate Communication

• LinkedIn Contacts – Updates/Contacts

• LinkedIn Mobile Work With Us – Connects you to your contacts’ company’s jobs

• Job alert notifications

• INapply

The new standalone mobile app offers a way for any job seekers to receive job alerts and relevant content based on personalized information in real time based on your location.

Total of ________ new hires followed us on LinkedIn before

being hired.

• Gold package: Five custom careers tabs (Default, Engineering, University, APJ, Sales) that have hyper relevant content for specific LinkedIn members based on the information in their profiles.

• Spring 2014: Purchased Sponsored Updates $10,000 package

• Allows us to push out content and target LinkedIn members by the following:

• Target with more accuracy by using advanced filters.

• Allows us to push out content and target LinkedIn members by the following:

Location, Company Size, Industry, Function, Seniority, Company Name, Job Title, School, Skills, Group Membership, Gender, Age, Negative Targeting (target current followers & non-followers on the VMware company page on LinkedIn.

VMware VMwomen + Grace Hopper Conference

Sponsored Updates — Advanced Targeting

Targeting Sponsored Updates Company Updates

Location ✓ ✓ Company Size, Industry ✓ ✓

Function, Seniority ✓ ✓ Company Name ✓

Job Title ✓ School ✓ Skills ✓

Group Membership ✓ Gender ✓

Age ✓ Negative Targeting

• Gold page

• Job slots

• Content strategies/conference attendees

• Long form post - reversed engineered

• Groups’ Infographics

• Visual jobs descriptions

Long-form Q & A Post

Content that Supported Nancy’s Vision

New

Slide Title

Targeting Passive Candidates at Conferences

Youniverse

Mobile increases time available for social job

hunting activities.

Mobile enables passive/active job

seeker to have pertinent content

and jobs served up during prime-time

working hours.

Standalone app(s) enhance the user

experience.

Sponsored Posts & PPC targeted ads

are cost-effective and produce results.

Share a recent SoLoMo challenge or success that involved other surfaces.

Yelpification of Employers

• Open company status pending

• Leadership is paying attention to negative comments

• Answering comments (pro and con)

• Hoping to respond to comments with contents on all surfaces

• Embrace comments or counter program

TweetMyJobs

Content is still king, even in the

ecosystem.

Success in the Age of SoLoMo Recruitment Key Takeaways

Communicating & Recruiting Generation C

Targeting Talent

Using hashtags

PPC ad campaigns

Sponsored updates promoted posts

Sponsored jobs

Showing/Telling Your Story

Great content is key

Promoted and sponsored content

Communication is visual and customized

Mobile First Mentality

Responsive Design Websites

Mobile Apply

Youniverse

Personalizing

Optimizing

Understanding and working with

algorithms

Time for Questions