Tavin Lanpheir   Strategic Recruitment Product Consultant

Leveraging Data: LinkedIn Recruiter, Jobs, and Talent Pool Analysis

  Nathan Williams   Manager, Global Product Consulting

Use It to Make Better Hiring and Branding Decisions

Data

If you can’t measure it, you can’t manage it.

Use of Data Analytics in Recruiting Rising Rapidly  Global average low at 23% but up 8% since 2012

14% 15% 15% 15% 15% 16% 19%

22% 22%

27% 27% 29%

37%

52%

0%

10%

20%

30%

40%

50%

60%

23% Average

“How well does your organization use data to understand talent acquisition effectiveness and opportunities?”

UK

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US Bra

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Italy

Chi

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The Most Successful Employers Use Data To Measure Their Talent Brands Qualitatively and Quantitatively

Believe organization utilizes data well to make hiring decisions 22% 23% Regularly survey new hires to understand brand position 28% 34% Regularly measure employer brand in a quantifiable way 30% 33%

Overview of Analytics Available to You Job Analytics: Understanding who has viewed your job

Talent Pools: Identifying your target

InMail Analytics: Understanding your communications with potential hires

Recruiter Usage: Understanding your team’s activity

Pipeline Analytics: Understanding where to allocate your resources

Let’s Use LinkedIn Data to Plan, Prioritize and Put Into Practice

Plan Talent Pools

Put into

Practice Recruiter Usage InMail Analytics

Prioritize Pipeline Analytics

Job Analytics

Talent Pool Analysis  Understanding External Talent

“Software Engineer” Keywords:

Talent Pool = 11,562

Talent Pool Analysis  Understanding Internal Talent

=

Planning for the Future  Data + CheckIn. Understanding Recruiting Events

=

Pipeline Analytics  Understanding Where to Allocate Your Resources

Are you balancing your recruiting efforts across your

sourcing strategies?

Are you effectively prioritizing your recruiting activities based

your team’s activity?

1 in 5 clients regularly access the Talent

Pipeline Report.

Job Analytics  Understanding Who’s Viewed Your Job

Can you quickly identify organizations that have

employees actively seeking your jobs?

1 in 3 clients regularly access the Jobs

Report

Are your jobs targeting the right audience?

InMail Analytics  Understanding Your Communications With Potential Hires

Are you using templates?

Is talent responding to your engagement?

1 in 5 clients regularly access the InMail

Analytics Report

Recruiter Usage  Understanding Your Team’s Activity

Can you uncover users that may need assistance with

efficient searching?

Do you know when it may be time to start organizing your

candidates?

1 in 2 clients regularly access the

Recruiter Report

Recruiter Usage  Download Data Provides Additional Information

Are you utilizing the ability to do custom ratio analysis?

All Reports Offer Downloadable Data – Use It!

1 in 14 clients regularly download Recruiter

Report Data

Putting Data Into Practice

0.58

0.43 0.45

0.32

0

0.1

0.2

0.3

0.4

0.5

0.6

0.7

April May June July

Average Search Alerts Created

0

2.87 3.01 3.21

0

0.5

1

1.5

2

2.5

3

3.5

April May June July

Average Search Alerts Active

Data shows that spacer users aren’t creating new

search alerts and using about 3 per month when they have the ability to utilize up to 50.

Recruiter Usage  What Do The Terms Used Within Recruiter Usage Reports Mean?

Consumption of LinkedIn Data is highly correlated with better recruiting outcomes (InMail)

10.3%

13.1%

15.2%

18.3%

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

14.0%

16.0%

18.0%

20.0%

0 1 2 3

Months Report Viewed

InM

ail R

espo

nse

Rat

e

+87%

Consumption of LinkedIn Data is highly correlated with better recruiting outcomes (InPact)

14% 16%

19%

22%

0%

5%

10%

15%

20%

25%

0 1 2 3

Months Report Viewed

% H

ires

InP

acte

d (a

vera

ge) +59%

Consumption of LinkedIn Data is highly correlated with better recruiting outcomes (Job Views)

171

208

0

50

100

150

200

250

No Yes

Viewed Monthly Report?

Job

View

s pe

r Ope

n Jo

b (a

vera

ge) +21%

Now That You Can Measure, How Will You Manage?

Job Analytics

Talent Pools

InMail Analytics

Recruiter Usage

Pipeline Analytics

Q&A