all rights reserved ©adizes institute. 1971 create your next target for ipr, systematically dr. nir...

All rights reserved ©Adizes Institute. 1971

Create Your Next target for IPR,Systematically

Dr. Nir Ben LaviManaging Director

Adizes Mediterranean

All rights reserved ©Adizes Institute. 1971

How can we create our IPIntentionally?

Effectively?Systematically?

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Schwarzenegger dubs the WAZE navigator acquired by Google for $1.3 Billion

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Israeli Startups to Watch

Largest Israeli IPO in US history

Bought by Google for $1.3 Billion

Cordless Charger

Exoskeleton

Crowd-sourced parking

Resell unused hotel reservations

Premium videos in seconds

Create your website

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Levels of Invention*

• Level 5: Discovery: 1%

• Level 4: Inventing outside the paradigm : 4%Creating a new generation of an existing system

• Level 3: Inventing inside the paradigm: 18%Essential improvements of existing systems

• Level 2: Improvement: 45%

• Level 1: The Ordinary: 32%* Altshuller, G, (1999), TheInnovation Algorithm, translation by L. Shulyak and S. Rodman, First Edition, Technical Innovation Center, Inc., Worcester, Mass.

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There is a mismatchbetween

what science knowsand

what business does

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• 1928 – BBDO is established byBarton, Batten, Durstine & Osborn

• 1948 - The Book Your Creative Power is published• Harvard First Study by Taylor, Berry and Block

(1958)• - “…individuals operating alone using brainstorming

procedures generatednearly twice the number of ideas generated by groups”.

• “…the quality and originality of ideas by individuals were higher than those generated by groups”

BrainstormingOne of the most well-known tools of creative problem solving

The Brainstorming Fallacy

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Systematic Innovation Roots

1942 – G1 - Technological problem solving Exploring hundreds of thousands of patents

t1 t2

Beforepatent

Afterpatent

∆

1970 – G2 - New Product Development

2000 – G3 – Cracking the Human Factor

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Forced Relationship

Case Study #1The Polo Harlequin (1995)

DoorHood

Roof

Bumper

Green

Red

Yellow

Blue

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The MPS4 3 1 2 4

?What

Capabilities Should

We Develop?

?What New

Client Needs

should we identify?

Capabilities

Market Needs

OurCore

Business■

Current Offerings

■What We

Do

Outof

OurScope

Outof

OurScope

MarketsSegments

Niches

ProductsSolutionsFeatures

Strategy

New Products

Problem Solving

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Rapidity is the essence of war: take advantage of the enemy’s

unreadiness, make your way by unexpected routes, and attack

unguarded spots.

Sun Tzu, the Art of WarXI. The Nine Situations, 19

544–496 BC

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Thank You…

http://www.adizes.com/adizes-suite

Weblink: www.adizes.com

E-mail: nir@adizes.com