all rights reserved ©adizes institute. 1971 create your next target for ipr, systematically dr. nir...
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All rights reserved ©Adizes Institute. 1971
Create Your Next target for IPR,Systematically
Dr. Nir Ben LaviManaging Director
Adizes Mediterranean
All rights reserved ©Adizes Institute. 1971
How can we create our IPIntentionally?
Effectively?Systematically?
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Schwarzenegger dubs the WAZE navigator acquired by Google for $1.3 Billion
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Israeli Startups to Watch
Largest Israeli IPO in US history
Bought by Google for $1.3 Billion
Cordless Charger
Exoskeleton
Crowd-sourced parking
Resell unused hotel reservations
Premium videos in seconds
Create your website
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Levels of Invention*
• Level 5: Discovery: 1%
• Level 4: Inventing outside the paradigm : 4%Creating a new generation of an existing system
• Level 3: Inventing inside the paradigm: 18%Essential improvements of existing systems
• Level 2: Improvement: 45%
• Level 1: The Ordinary: 32%* Altshuller, G, (1999), TheInnovation Algorithm, translation by L. Shulyak and S. Rodman, First Edition, Technical Innovation Center, Inc., Worcester, Mass.
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There is a mismatchbetween
what science knowsand
what business does
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• 1928 – BBDO is established byBarton, Batten, Durstine & Osborn
• 1948 - The Book Your Creative Power is published• Harvard First Study by Taylor, Berry and Block
(1958)• - “…individuals operating alone using brainstorming
procedures generatednearly twice the number of ideas generated by groups”.
• “…the quality and originality of ideas by individuals were higher than those generated by groups”
BrainstormingOne of the most well-known tools of creative problem solving
The Brainstorming Fallacy
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Systematic Innovation Roots
1942 – G1 - Technological problem solving Exploring hundreds of thousands of patents
t1 t2
Beforepatent
Afterpatent
∆
1970 – G2 - New Product Development
2000 – G3 – Cracking the Human Factor
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Forced Relationship
Case Study #1The Polo Harlequin (1995)
DoorHood
Roof
Bumper
Green
Red
Yellow
Blue
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The MPS4 3 1 2 4
?What
Capabilities Should
We Develop?
?What New
Client Needs
should we identify?
Capabilities
Market Needs
OurCore
Business■
Current Offerings
■What We
Do
Outof
OurScope
Outof
OurScope
MarketsSegments
Niches
ProductsSolutionsFeatures
Strategy
New Products
Problem Solving
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Rapidity is the essence of war: take advantage of the enemy’s
unreadiness, make your way by unexpected routes, and attack
unguarded spots.
Sun Tzu, the Art of WarXI. The Nine Situations, 19
544–496 BC
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Thank You…
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