abc’s of social media
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ABC’s of Social MediaABC’s of Social MediaDo I need it and is it for Do I need it and is it for
me?me?
Kathy Watkins, MBAKathy Watkins, MBA
Peach PromotionsPeach Promotions
Communications ConsultantCommunications Consultant
April 13, 2011April 13, 2011
305-890-6887305-890-6887
Kathypeachpromotions@gmail.comKathypeachpromotions@gmail.com
Don’t Be Scared!Don’t Be Scared!
Fear of unknownFear of unknown
Terrified of feedbackTerrified of feedback
Our guests don’t use itOur guests don’t use it
Don’t have timeDon’t have time
Generation YGeneration Y
5 Key Success Metrics 5 Key Success Metrics
Daily engagement rate- post feedbackDaily engagement rate- post feedback Daily page activity- mentions, wall posts, Daily page activity- mentions, wall posts,
comments, post likes, followerscomments, post likes, followers Page growth ratePage growth rate Page views and active users-tab viewsPage views and active users-tab views External growth metrics- coupons, phone External growth metrics- coupons, phone
calls, event registrations, salescalls, event registrations, sales
This slide will show Facebook’s This slide will show Facebook’s insight’s view with page impressions insight’s view with page impressions and feedback %and feedback %
This slide will have Sprout social This slide will have Sprout social report on my Twitter pagereport on my Twitter page
Peach PromotionsPeach Promotions
Local MarketingLocal Marketing Mobil Marketing Packages Mobil Marketing Packages Applications for I-phones and Applications for I-phones and
AndroidsAndroids Video MarketingVideo Marketing SMS Text message marketingSMS Text message marketing Blog sitesBlog sites Creation of Facebook and TwitterCreation of Facebook and Twitter Promotional and customer service on Promotional and customer service on
Facebook and TwitterFacebook and Twitter
ABC’s of Social MediaABC’s of Social MediaDo I need it and is it for Do I need it and is it for
me?me?
Kathy Watkins, MBAKathy Watkins, MBA
Peach PromotionsPeach Promotions
Communications ConsultantCommunications Consultant
April 13, 2011April 13, 2011
305-890-6887305-890-6887
Kathypeachpromotions@gmail.comKathypeachpromotions@gmail.com
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