aastha jain youtube 05 sept 2012.pptx

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Multi domain recommendation system

MOVIES BOOKS MUSIC

Multi domain recommendation system

MOVIES BOOKS MUSIC

Multi domain recommendation system

MOVIES BOOKS MUSIC

Multi domain recommendation system

MOVIES BOOKS MUSIC

Multi domain recommendation system

MOVIES BOOKS MUSIC

Multi domain recommendation system

MOVIES BOOKS MUSIC

Multi domain recommendation system

MOVIES BOOKS MUSIC

Multi domain recommendation system

MOVIES BOOKS MUSIC

Multi domain recommendation system

MOVIES BOOKS MUSIC

User characterization by item preferences

John likes:

Tom likes:

Recommendations:

Mary likes:

Movies Books

??

User characterization by item preferences

John likes:

Tom likes:

Recommendations (domain-specific):

Mary likes:

Movies Books

Popular books suggested since no prior information

is available

User characterization by item preferences

John likes:

Tom likes:

Recommendations (multi-domain):

Mary likes:

Movies Books

Based on Tom’s movie preferences, and other

users’ cross-domain information

User characterization by item preferences

John likes:

Tom likes:

Mary likes:

Movies Books

User characterization by item preferences

John likes:

Tom likes:

Mary likes:

Movies Books

Recommendations (multi-domain):

User characterization by item preferences

John likes:

Tom likes:

Mary likes:

Movies Books

Recommendations (multi-domain):

New items or sparsely rated items

• New movie• Very few user ratings• Cannot be correctly

classified and recommended

• Use meta information• Easier to identify similar

items

New items or sparsely rated itemsTom likes:

New items or sparsely rated itemsTom likes:

OOPS!

Recommendations:

New items or sparsely rated itemsTom likes:

OK!

Recommendations:

Domain Specific Recommendation Multi Domain Recommendation

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Domain Specific Recommendation Multi Domain Recommendation

# it

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by

use

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User User

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62.56% decrease in root mean squared error

Quantitative ImprovementMethod Percentage

accuracyBooks

(220,000 ratings)

Music(80,000 ratings)

Video(22,000 ratings)

Collaborative Filtering(domain specific)

49.4 50.21 48.1 47.7

Collaborative Filtering

(multi-domain)

63.2 65.67 60.22 57.34

Hybrid(Multi-domainCollaborative + content based)

76.4 77.13 75.11 73.87

Aastha Jain

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