aastha jain youtube 05 sept 2012.pptx

23
Multi domain recommendation system MOVIES BOOKS MUSIC

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Page 1: Aastha jain youtube 05 sept 2012.pptx

Multi domain recommendation system

MOVIES BOOKS MUSIC

Page 2: Aastha jain youtube 05 sept 2012.pptx

Multi domain recommendation system

MOVIES BOOKS MUSIC

Page 3: Aastha jain youtube 05 sept 2012.pptx

Multi domain recommendation system

MOVIES BOOKS MUSIC

Page 4: Aastha jain youtube 05 sept 2012.pptx

Multi domain recommendation system

MOVIES BOOKS MUSIC

Page 5: Aastha jain youtube 05 sept 2012.pptx

Multi domain recommendation system

MOVIES BOOKS MUSIC

Page 6: Aastha jain youtube 05 sept 2012.pptx

Multi domain recommendation system

MOVIES BOOKS MUSIC

Page 7: Aastha jain youtube 05 sept 2012.pptx

Multi domain recommendation system

MOVIES BOOKS MUSIC

Page 8: Aastha jain youtube 05 sept 2012.pptx

Multi domain recommendation system

MOVIES BOOKS MUSIC

Page 9: Aastha jain youtube 05 sept 2012.pptx

Multi domain recommendation system

MOVIES BOOKS MUSIC

Page 10: Aastha jain youtube 05 sept 2012.pptx

User characterization by item preferences

John likes:

Tom likes:

Recommendations:

Mary likes:

Movies Books

??

Page 11: Aastha jain youtube 05 sept 2012.pptx

User characterization by item preferences

John likes:

Tom likes:

Recommendations (domain-specific):

Mary likes:

Movies Books

Popular books suggested since no prior information

is available

Page 12: Aastha jain youtube 05 sept 2012.pptx

User characterization by item preferences

John likes:

Tom likes:

Recommendations (multi-domain):

Mary likes:

Movies Books

Based on Tom’s movie preferences, and other

users’ cross-domain information

Page 13: Aastha jain youtube 05 sept 2012.pptx

User characterization by item preferences

John likes:

Tom likes:

Mary likes:

Movies Books

Page 14: Aastha jain youtube 05 sept 2012.pptx

User characterization by item preferences

John likes:

Tom likes:

Mary likes:

Movies Books

Recommendations (multi-domain):

Page 15: Aastha jain youtube 05 sept 2012.pptx

User characterization by item preferences

John likes:

Tom likes:

Mary likes:

Movies Books

Recommendations (multi-domain):

Page 16: Aastha jain youtube 05 sept 2012.pptx

New items or sparsely rated items

• New movie• Very few user ratings• Cannot be correctly

classified and recommended

• Use meta information• Easier to identify similar

items

Page 17: Aastha jain youtube 05 sept 2012.pptx

New items or sparsely rated itemsTom likes:

Page 18: Aastha jain youtube 05 sept 2012.pptx

New items or sparsely rated itemsTom likes:

OOPS!

Recommendations:

Page 19: Aastha jain youtube 05 sept 2012.pptx

New items or sparsely rated itemsTom likes:

OK!

Recommendations:

Page 20: Aastha jain youtube 05 sept 2012.pptx

Domain Specific Recommendation Multi Domain Recommendation

# it

em

s ra

ted

by

use

r

User User

Ave

rage

sq

uar

ed

err

or

# it

em

s ra

ted

by

use

rA

vera

ge s

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are

d e

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r

Page 21: Aastha jain youtube 05 sept 2012.pptx

Domain Specific Recommendation Multi Domain Recommendation

# it

em

s ra

ted

by

use

r

User User

Ave

rage

sq

uar

ed

err

or

# it

em

s ra

ted

by

use

rA

vera

ge s

qu

are

d e

rro

r

62.56% decrease in root mean squared error

Page 22: Aastha jain youtube 05 sept 2012.pptx

Quantitative ImprovementMethod Percentage

accuracyBooks

(220,000 ratings)

Music(80,000 ratings)

Video(22,000 ratings)

Collaborative Filtering(domain specific)

49.4 50.21 48.1 47.7

Collaborative Filtering

(multi-domain)

63.2 65.67 60.22 57.34

Hybrid(Multi-domainCollaborative + content based)

76.4 77.13 75.11 73.87

Page 23: Aastha jain youtube 05 sept 2012.pptx

Aastha Jain