a linkedin lesson on saas conversion from free trial to paid plan

A LinkedIn Lesson on

SaaS Conversion from

Free Trial to Paid Plan

by iridize

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We’re not fans of the

“What Batman can

Teach us About

Customer Support”

genre…

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…but when a SaaS giant like LinkedIn pulls off

an elegant onboarding maneuver like this one,

we tend to prick our ears up.

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LinkedIn recently launched a 3

tooltip-long mini-tutorial, for

onboarding users to the

relatively new Who’s Viewed

Your Profile feature.

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Notice the “relatively

new”.

This feature has been

around for months.

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So why now?

Why did LinkedIn wait so long to

launch the tutorial?

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We’re glad you asked.

The answer is:

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..Because the tutorial

isn’t really meant to

teach users how to use

the feature.

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“Who’s Viewed Your Profile” has

been around for a while.

It was given a makeover

circa February this year and

LinkedIn launched a campaign of

personalized tooltips to assist

with the onboarding.

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So what is up

with this

weirdly timed,

suspiciously

short guide?

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Our theory: the stats were

showing that users aren’t

commanding the feature well.

Specifically, the analytics aspect

of it.

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Notice how the first tooltip points

to the “trends” section of the

graph:

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Let’s continue with the

theory: the product

team made an

estimation – that power

users would lead the

way into full blown use

of this feature.

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Instead, they found

themselves needing to

highlight this fantastic new

feature more assertively.

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It happens.

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Even the

best features

are sometimes

overlooked.

Sometimes they just

take a while to take

off, and perhaps a little

nudge and a push.

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Naturally, LinkedIn seized the

opportunity to poke their users

about upgrading their accounts.

Remember, this is about

converting Freemium users to

paying ones.

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It definitely helps to

have 300 million users

and LinkedIn size

revenue to run quality

tests with…

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…but there are more affordable

solutions for predictive analytics

that can help you tell which

features need that nudge and

which are doing just fine.

Poke us if you want to hear more.

Why Iridize Mobile? We Hope That Was Helpful!

Read more about onboarding solutions at blog.iridize.com Or request a demo at contact@iridize.com

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Icons in this presentation made from Flaticon.com: Freepik by

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