45-minute crash course: how to use free vs. paid tools on linkedin
TRANSCRIPT
45-Minute Crash Course:Free vs. Paid Tools on LinkedIn
#Staffing #HiretoWin
Recent changes to LinkedIn.com
Recent changes to LinkedIn.com
Visibility increase
Visibility increased to include 3rd degree connections
Commercial Usage Limit
A limit on the amount of searching members can do in a commercial capacity on LinkedIn.com
Capitalize on the changesBoolean searching
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Improve effectiveness and efficiency
Boolean searching
AND finance AND accounting
OR finance OR accounting
NOT finance NOT accounting
“ ” finance AND “project manager”
() (manager OR director) AND (java OR C+)
Make the most of free tools LinkedIn
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Add a professional photo
1
More likely to be viewed if you have photo
14x
Write an attention-grabbing headline
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Explain what it is you do
Show your passion and value
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Draft a compelling summary
40 words or more – about you
Include keywords, not buzzwords
Write for your target audience
Add a company overview & your role specifics
More likely to be viewed if have more than 1 position listed
12x
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Your professional brand doesn’t stop at your profile
Your network Industry news
CompaniesGroups
Building a LinkedIn Company Page
Visit linkedin.com/company/add/show to get started
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Company page basics
Creating a page is easy
Add a company logo, banner image and description.
Speak to your target audiences
Make sure your content resonates with both clients and candidates.
Speak to your target audiences
Think search keywords or SEO when you’re listing your specialities.
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3 company pages we love
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100%
Followers are 100% more likely to respond to an InMail
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79%
79% of members are interested in job opportunities from companies
they are following
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61%
Members are 61% more likely to share information as a result of
following your company
Maximize efficiency with paid tools
IT Project Manager
More applicants on LinkedIn find jobs through automated recommendations than search
Relevance is key to engagementPersonalized jobs add relevance to your branding throughout LinkedIn
Java ArchitectJava Engineer
Amazon
Sr. Java Engineer
Java Engineer
JOBS YOU MAY BE INTERESTED IN
XYZ Staffing XYZ Staffing
JOBS YOU MAY BE INTERESTED IN
Bank of America
Java Architect
Java Architect
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XYZ Staffing
Project Manager
JOBS YOU MAY BE INTERESTED IN
Gap Inc.
Program Manager
Sponsor Updates on LinkedIn
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Market to the masses
Sponsored Updates: One of the most targeted ad products on LinkedIn
Desktop click-through rates on LinkedIn are 10x as high as traditional display ads.
Content generates 6x more engagement than jobs.
Share relevant content, at the right time, to the right people
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Get in front of a broader audience
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Consider the member experience
In theirInbox
On the LinkedIn
homepage
When they network with
your employees
When they search for jobs
Via mobile LinkedIn app
When they research your
company
Next Steps
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Check out the LinkedIn Company Page help center – get started!
Download the Boolean search & profile tip sheets Take a look at our Recruiting & Staffing Page: business.link
edin.com/talent-solutions/staffing-agencies
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Thanks for watching!
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