30 minute crash course: free vs paid tools on linkedin - july 2015
TRANSCRIPT
30 Minute Crash Course: Free vs. Paid Tools on LinkedIn
#Staffing
#HiretoWin
Wednesday 15th July 2015
10am BST
Housekeeping Notes:
• Everyone on the line is muted by default. Please type any questions into the chat box addressed to All Panelists.
• Tweet about this webinar using #hiretowin.
• The presentation & recording will be sent via email after the webinar.
Aengus Fitzgerald
Staffing Account Executive
Chris Burgess
Staffing Account Executive
3 topics being covered
Recent changes to LinkedIn.com
#Staffing
#HiretoWin
Live demo of the LinkedIn Recruiter Platform
Tips to better utilise what’s available for free
1
2
3
LinkedIn.com Changes
#Staffing
#HiretoWin
Visibility increased to 3rd degree connections
Introduction of a commercial usage limit
Capitalising on the Changes Boolean Searching
6
Boolean Searching
AND finance AND accounting
OR finance OR accounting
NOT finance NOT accounting
“ ” finance AND “project manager”
() (manager OR director) AND (java OR C+)
Capitalising on the Changes Profile Tips
Add a
professional photo
1
More likely to be
viewed if have photo
14x
Write an attention-
grabbing headline
2
Explain what it is you do
Show your passion and value
3
Draft a
compelling summary
40 words or more – about you
Include keywords but not buzzwords
Write for your target audience
Add a company
overview & your
role specifics
More likely to be
viewed if have more
than 1 position listed
12x
4
Premium Accounts
• Personal upgrades offering same level of
network visibility as standard (free) accounts
with additional InMails.
Job Seeker
Job seekers
Business Plus Recruiter Lite
Business
enthusiasts
HR Generalists
in SMEs
Touch points along a prospect’s journey
1. Receives InMail
2. Visits your
profile
3. Visits your
company page
4. Views a job
opportunity
5. Opts in or out
Recruiter Demo
Questions
?
1. Download: 6 Steps to Building
Your Recruiter Brand on LinkedIn
2. Boolean Tips Sheet
Resources
