a linkedin lesson on saas conversion from free trial to paid plan

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A LinkedIn Lesson on SaaS Conversion from Free Trial to Paid Plan by iridize

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LinkedIn have recently launched a mini-tutorial for a feature that has been up for months. What is the logic behind that and what can we learn about LinkedIn's cunning plan to convert freemium users?

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Page 1: A LinkedIn Lesson on SaaS Conversion from Free Trial to Paid Plan

A LinkedIn Lesson on

SaaS Conversion from

Free Trial to Paid Plan

by iridize

Page 2: A LinkedIn Lesson on SaaS Conversion from Free Trial to Paid Plan

iridize.com

We’re not fans of the

“What Batman can

Teach us About

Customer Support”

genre…

Page 3: A LinkedIn Lesson on SaaS Conversion from Free Trial to Paid Plan

iridize.com

…but when a SaaS giant like LinkedIn pulls off

an elegant onboarding maneuver like this one,

we tend to prick our ears up.

Page 4: A LinkedIn Lesson on SaaS Conversion from Free Trial to Paid Plan

iridize.com

LinkedIn recently launched a 3

tooltip-long mini-tutorial, for

onboarding users to the

relatively new Who’s Viewed

Your Profile feature.

Page 5: A LinkedIn Lesson on SaaS Conversion from Free Trial to Paid Plan

iridize.com

Notice the “relatively

new”.

This feature has been

around for months.

Page 8: A LinkedIn Lesson on SaaS Conversion from Free Trial to Paid Plan

iridize.com

..Because the tutorial

isn’t really meant to

teach users how to use

the feature.

Page 9: A LinkedIn Lesson on SaaS Conversion from Free Trial to Paid Plan

iridize.com

“Who’s Viewed Your Profile” has

been around for a while.

It was given a makeover

circa February this year and

LinkedIn launched a campaign of

personalized tooltips to assist

with the onboarding.

Page 11: A LinkedIn Lesson on SaaS Conversion from Free Trial to Paid Plan

iridize.com

Our theory: the stats were

showing that users aren’t

commanding the feature well.

Specifically, the analytics aspect

of it.

Page 12: A LinkedIn Lesson on SaaS Conversion from Free Trial to Paid Plan

iridize.com

Notice how the first tooltip points

to the “trends” section of the

graph:

Page 13: A LinkedIn Lesson on SaaS Conversion from Free Trial to Paid Plan

iridize.com

Let’s continue with the

theory: the product

team made an

estimation – that power

users would lead the

way into full blown use

of this feature.

Page 14: A LinkedIn Lesson on SaaS Conversion from Free Trial to Paid Plan

iridize.com

Instead, they found

themselves needing to

highlight this fantastic new

feature more assertively.

Page 16: A LinkedIn Lesson on SaaS Conversion from Free Trial to Paid Plan

iridize.com

Even the

best features

are sometimes

overlooked.

Sometimes they just

take a while to take

off, and perhaps a little

nudge and a push.

Page 19: A LinkedIn Lesson on SaaS Conversion from Free Trial to Paid Plan

iridize.com

It definitely helps to

have 300 million users

and LinkedIn size

revenue to run quality

tests with…

Page 20: A LinkedIn Lesson on SaaS Conversion from Free Trial to Paid Plan

iridize.com

…but there are more affordable

solutions for predictive analytics

that can help you tell which

features need that nudge and

which are doing just fine.

Poke us if you want to hear more.

Page 21: A LinkedIn Lesson on SaaS Conversion from Free Trial to Paid Plan

Why Iridize Mobile? We Hope That Was Helpful!

Read more about onboarding solutions at blog.iridize.com Or request a demo at [email protected]

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