ciri - voltn agency...case study 27 rosiers 27rosiers.com activities paid promotion fb & ig lead...

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CiriP o w e r p o i n t T e m p l a t e

We are the Entrepreneur's Growth Team.

Voltn provides growth marketing services that focus on scaling recently proven products & services into efficient marketing engines.

We partner directly with client leadership to deeply understand your marketing challenges and opportunities, producing an experience that rivals the feel and speed of an in-house team.

Through this connection, we build a structure and provide the insights needed to accelerate customer acquisition growth.

voltn.agency

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OURTEAMRepresenting the larger team,

a few key figures you will

have at your service

Francesco Gatti

CEO

Alessandro Ricchiardi

Director of Marketing

Keith Richardson

Social Media Expert

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Chris Rosenbaum

COO

CASESTUDYCrime London

www.crimelondon.com

Activities

Social Media management

Paid promotion FB & IG

Newsletter management

Strategy

Community: IG from 12.8k to 118k, FB from 10k to 66k

Paid promotion: 4.7x ROAS, 180% increase in monthly sales

Newsletter subscribers: From 1.5k to 12.5k, with $21k/mo in sales

Before Voltn took over budget optimization, retargeting was only focused on cart abandonments. The need was to scale beyond this limited audience while keeping a positive return on ad spend.

We used our expertise to map the behaviors that were most correlated to conversions on Crime London's site. We segmented the pool of ‘cart abandonment’ users in the last 30 days in three different cohorts based on their mapping to these patterns. Finally, we created custom audiences from the likely conversion group to expand the volume of lead generation.

Overall, we were able to boost sales by 180% and increase the quality of audiences for future sale and awareness campaigns.

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CASESTUDYAMANO Lab

www.amanolab.com

Activities

Social Media management

Paid promotion FB & IG

Newsletter management

US market expansion strategy

Community: IG from 2.1k to 11.7K

Paid promotion: 3,5x ROAS

Newsletter subscribers: From ~500 to 2.95K, with $2k/mo in sales

The company used retargeting ads to target their website visitors. The goal was to save money on retargeting campaigns without losing scale. With Voltn, they were able to easily focus on high-value visitors for retargeting and lookalike campaigns with a 34% decrease in CPA and 75% increase in sales.

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CASESTUDY27 Rosiers

27rosiers.com

Activities

Paid promotion FB & IG

Lead Gen with buyers of big-box retailers

LinkedIn lead generation

Strategy

Paid promotion: 3.1x ROAS

The company used retargeting ads to target their website visitors. The goal was to save money on retargeting campaigns without losing scale. We created 1% lookalike audiences based on completed purchases in an acquisition tactic that measures the LTV beyond the immediate purchase. With Voltn, they were able to easily focus on high-value visitors for retargeting and lookalike campaigns with a 34% decrease in CPA and 75% increase in sales.

Additionally, we’ve generated several conversations with buyers of big-box retailers through our LinkedIn lead generation methodology that eventually have turned into long term deals with companies like Macy’s and more.

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CASESTUDYEve Sleep

www.evesleep.co.uk

Activities (5 months)

Social Media management

Paid promotion FB & IG

PPC Google (Shopping Ads) + GDN for remarketing

Newsletter management

Community: IG from 8.6k to 25K, and FB from 49k to 115k

Paid promotion: 3.8x ROAS

Newsletter subscribers: From 5k to 17.5K, with $32k/mo in sales

Eve Sleep has a strong brand and marketing in Europe – digital-first, through AdWords, Facebook, retargeting, offline display ads and eventually TV. Scaling beyond cart abandonment to product views with acceptable ROAS was very difficult before working with Voltn. With Voltn’s recommendation to use Criteo, the company was able to target effectively in Google's Display Network (GDN) only.

By consistently targeting visitors who were highly engaged with product pages using Voltn’s audience segmentation abilities, they were able to easily focus on high-value visitors for retargeting campaigns, scaling their always-on campaigns effectively beyond cart abandonment audiences targeting highly engaged visitors who viewed a product page.

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We leverage data and technology to support our clients in all

matters relating to customer acquisition.

Our areas of expertise include:

VOLTNSERVICES

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Strategy

Voltn can help you design and prioritize a holistic set of digital marketing

efforts that advance your team’s goals. Whether you have a strong channel

in place and are looking to expand to new ones, or you’re just taking your

existing business into the digital realm for the first time, we can help you

map the way.

Using cutting edge tools and techniques, we create digital marketingplaybooks designed to scale revenues, boost brand awareness, and increase

customer retention — all at the highest ROI and lowest cost. With our breadth

of clients, we’ve developed growth insights across all major industries.

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Social Media AdvertisingVoltn can create and manage paid advertising campaigns on the major

social networks. The goal is to enable lead generation and customer

acquisition on these platforms that allow for incredible audience targeting.

Our focus on campaign testing & AI-based behavioral optimization is

designed to maximize your budget & improving your return on ad spend

(ROAS). Our experts have earned Facebook’s Blueprint Certification, workingwith brands of many sizes, industries & business models.

We support the following paid social platforms:

Facebook, Twitter, Instagram, LinkedIn, Pinterest

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Search & Display AdvertisingVoltn can create and manage your paid advertising campaigns on the major

search engines and their display networks. Search engine marketing (SEM)

offers you access to people who are expressing specific interests, often

those actively in the market for products and services like yours.

Effective messaging paired with a robust keyword bidding plan is the best

way to reach high-intent prospects, precisely at that moment that they’redemonstrating that interest. Our experts are certified for proficiency in

AdWords, and we’ve worked with brands of all sizes across all industries,

verticals, and business models.

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Social Media ManagementVoltn can create and manage your brand presence on the major social networks to generate awareness,

interest and activity. Such community engagement on these platforms can directly drive business goals.

After getting to know your brand vision, target audience, business model and goals, we will plan and

launch campaigns to effectively engage and grow your desired audience plan and launch campaigns to

effectively engage and grow your desired audience.

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SEO & Content StrategyVoltn can help improve your website content & infrastructure to increase

engagement and search engine ranking. This can put you ahead of the

competition and keep your brand top of mind for people actively in market.

For many businesses, a short-term SEO treatment of a few months can

make all the difference. If you are in a very competitive market, with a

complex set of services or products and a lot of content, we can alsosupport long-term SEO engagements for continued optimization.

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Newsletter ManagementEmail is critical to maximizing the return on your ad spend that brought

interested individuals to your website. Voltn can design and manage email

campaigns that engage, nurture, convert and retain your prospects and

customers.

Our experience can be used in email program strategy, or we can also

manage your email system, set up funnels, and administer campaigns onyour behalf.

Our team of email marketing experts understand the touch points necessary

to engage, nurture and retain your most important users.

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Industry examples

Site Optimization (CRO)

Our Conversion Rate Optimization (CRO) service

begins with an initial site audit that highlights

specific issues, page by page. Based on our

findings, we will determine the best way to

improve your user experience and conversion

outcomes, all while keeping true to your brand.

We go far beyond A/B testing to optimize your

conversions. Using a comprehensive approach to

conversion research, we dive into quantitative

and qualitative analysis to discover where sites

are losing conversions at each stage in the

funnel.

We use these insights to develop targeted onsite

tests and personalization campaigns that create

measurable improvements to your KPIs. Based

on our findings, we will determine the best way to

improve your user experience while keeping true

to your brand, creating an optimized flow.

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B2B Lead GenerationVoltn B2B Outreach can engage thousands of your potential partners every

month through LinkedIn.

We help create and manage effective campaigns. Then we build your

network with thousands of high-value target invitations every month. After

we engage your new connections with personalized messages on your

behalf, you step in once the conversation is ready to go.

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Influencer AnalyticsWe identify and engage influencers through multiple industry-leading

platforms to act as ambassadors for brands, leveraging their network to

expand the reach and establish social validation. We seek organic and on-

brand influencer relationships that go beyond strict business, and constantly

monitor performance, optimizing future strategies accordingly.

Rather than a simple exchange for product, we tailor our campaigns to meetcertain goals and objectives that will further the brand. We also make sure to

measure the outcome of each and every promotion made by the influencers,

so that hard data can guide influencer sourcing, management, and

compensation.

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OURPORTFOLIO

Our goal is to provide the guidance,

connections, and execution to launch,

grow and reinvigorate businesses of all

sizes, in all categories.

We have worked with over 40 clients

since 2017 across many industries.

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OURLOCATIONSLA 1800 Vine St, Los Angeles, CA 90028

Toronto 180 John St, Toronto, ON M5T 1X5

Vegas 7495 W Azure Dr Ste 110, Las Vegas NV 89130

We can run projects and campaigns in both English and Italian

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