5 ways to get your content noticed

5 Ways to Get Your Content Noticed

Strategies to Amplify Your Content

1. Track Everything

2. Share It Again1. Track Everything

3. Repurpose Content2. Share It Again1. Track Everything

4. Help People Find You3. Repurpose Content2. Share It Again1. Track Everything

5. Content to Conversion4. Help People Find You3. Repurpose Content2. Share It Again1. Track Everything

Track Everything

Event TrackingonClick="_gaq.push(['_trackEvent', 'Category', 'Action', 'Label (Optional)', Value (Optional), true]);"

Instructions and More Information (Thanks to Justin Cutroni)Part 1: http://cutroni.com/blog/2007/10/16/event-tracking-pt-1-overview-data-model/Part 2: http://cutroni.com/blog/2007/10/16/event-tracking-pt-2-implementations/ Part 3: http://cutroni.com/blog/2007/10/16/event-tracking-pt-3-reporting-analysis/

Code Generator (Thanks to Raven Analytics)http://gaconfig.com/google-analytics-event-tracking/

Example of Event TrackingonClick="_gaq.push(['_trackEvent', ‘Video Plays', ‘Play Button',true]);“

Event Tracking In Analytics

Campaign Trackinghttp://YourWebsite.com/?utm_source=Source&utm_medium=Medium&utm_term=Term&utm_content=Content&utm_campaign=Name

Instructions and More Information (Thanks to HubSpot)http://blog.hubspot.com/blog/tabid/6307/bid/7249/A-Marketer-s-Guide-to-Tracking-Online-Campaigns.aspx

Campaign Tracking URL Generatorhttps://support.google.com/analytics/answer/1033867?hl=en

Campaign Tracking Example

http://healthsciences.utah.edu/innovation/algorithms/2013/one/index.php?utm_source=Health%20Sciences%20News%20Roundup&utm_medium=Email&utm_campaign=Algorithm%201

Results

Share it Again

More Shares = More Visits

Learn More at the Source: http://blog.kissmetrics.com/double-your-social-media-traffic/

Create a Sharing Schedule

Learn More at the Source: http://blog.kissmetrics.com/double-your-social-media-traffic/

Don’t Share the Same Message Twice

Learn More at the Source: http://blog.kissmetrics.com/double-your-social-media-traffic/

An Example

Don’t Post Anything You Wouldn’t Want to See in

Your Personal Feeds

Repurpose Content

Create RSS Feeds

Create Email Campaigns

Create New Types of Content From Existing

Pieces

Help People Find You

Make Content Crawlable

If you can’t highlight the text, search engines can’t read it.

Content That Can’t Be Crawled

Pictures

Flash Videos

Get Rid of Flash, Fix Pictures and Videos

Don’t Remove It, Fix It

Pictures

Old New

File Name

Alt Text

Caption None

None

Nikon001.jpg

Tiny Adorable Kittens in a

Basket

Cute Kittens in a Basket

Kittens-in-a-basket.jpg

Create Video Transcripts

Use Google Authorship

Which Would You Click?

Learn to Set it Uphttp://blog.kissmetrics.com/google-authorship/

From Content to Conversion

Make It Easy to Convert

Use Remarketing

View This Page

See This Ad

Action Items1. Install Google Analytics

2. Set up Event Tracking for Important Actions3. Set up Campaign Tracking for Hard-to-Track

Campaigns4. Create a Social Sharing Schedule5. Create RSS Feed6. Create Email Update Campaign7. Make Everything Crawlable8. Add Authorship9. Get Video Transcripts10. Make Converting Easy11. Start Remarketing to Your Visitors

Colton MathesonSEO/SEM Coordinator

University of Utah Health Care

Colton.Matheson@hsc.Utah.edu

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