get noticed in market

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Page 1: Get Noticed In Market

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Page 2: Get Noticed In Market

SEOS e a r c h E n g i n eO p t i m i s a t i o n

Page 3: Get Noticed In Market

SEARCH ENGINE OPTIMIZATIONTarget | Attract | Transact

Your ideal clients is already looking for your product or service online. That’s what we consider a motivated prospect!

Should you let your competitors have the first chance to convert them to clients?

40% of internet search users click on the top ranked spot of the organic search results. 1.5% click on the 10th ranking spot.

If you rank first for a keyword that generates 2000 searches per month, that’s the difference between 25 or 800 people finding your site.

SEO

Website

Design

Idea

MaintenanceStatistics

Hosting

Testing

Promotion

Content

DomainProgramming

Project

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Page 4: Get Noticed In Market

“GOOGLE WILL TARGET SPAM CONTENT UNANNOUNCED”

The Launch of Penguin 2.0 (May 2013)Penguin 2.0 is just the beginning of spam clean up and

death of low quality content and backlinks. Many people thought it is just one off but Matt Cutt

(Google Head of Spam) says,

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Page 5: Get Noticed In Market

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SO “ONE SIZE FIT ALL” SEOIS NO MORE

ACCPETABLE AND THERE

HAS TO BE A VERY

TAILORED APPROACH

Page 6: Get Noticed In Market

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OUR APPROACH

We have a very content heavy strategy where we publish relevant contents for the

client in various High PR websites, news releases, articles, blogs, social media

marketing. It takes around 3 months for a client to be on Page 1 of Google.

It can be quicker and all depends on how competitive a Key Word is.

We focus on:

defining the language of the website

syntax errors in the code

too many backlinks with n/a - 0 page rank

results which does not add value anymore

as per Matt Cutts elaborated on his

speeches and interviews

lack in web 2.0 properties

relevant content in relevant pages

Page 7: Get Noticed In Market

OUR PROCESS

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Website Audit for both on

page and off page status

Competitor Markets Analysis

Key Word research and selection

Agreement with client on key words

Setup of Detailed Web Analytics for Client

Start of SEO – On Page

Agreementon pricing

Off page SEO SUCCESS!

Page 8: Get Noticed In Market

ON SITE SEO

This refers to Search Engine Optimization tactics that involve any direct edits that you might make to your

website’s files. These edits and the way your website is structured have a direct influence on how your site

behaves in search engines

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Robots.txtInternal links optimization

301 redirections from old URLs to Old URLs Broken Links CheckingBrowser Compatibility Checking

Code to text ratioWeb Content Format Preparation

Content analysis and suggestionsInternal Linking

URL StructureHTML Sitemap XML Sitemap

RSS FeedRobots.txt

Outbound links checking

Page 9: Get Noticed In Market

OFF SITE SEO

This refers to Search Engine Optimization tactics that do not involved any direct manipulation of your web-

site’s files. It refers to things that happen away from your website that have a direct influence on how your

site behaves in search engines

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One-Way Link Building

Directory Listings

Directory Listings Social Bookmarking Press Release DistributionQuestions and Answers Posting

Forum Posting

Blog Commenting

Article SubmissionsAnchor text being used for link building

Page 10: Get Noticed In Market

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EXAMPLE CLIENT ANALYSIS - On Site

A client approached us after his business making $4 million a year went belly down when Google

Sandboxed his website for dodgy links and low standard SEO strategy. We analysed and suggested

the following:

ExampleClient.co.ukBetter Meta Tags throughout the website (including internal pages).

Fixing the code syntax as per the new requirements

Browser compatibility

Optimizing internal link structure

Defining meta codes (including language defining)

Fixing URL structure (Google does not count underscores as separators so need to be replaced

with hyphens instead)

Canonicalization/301 redirect URLs+A9 (redirecting the changes to url changes and tags)

Robots.txt Optimization

Fixing OBL references (out bound links)

Page 11: Get Noticed In Market

EXAMPLE CLIENT ANALYSIS - Off Site

A client approached us after his business making $4 million a year went belly down when Google

Sandboxed his website for dodgy links and low standard SEO strategy. We analysed and suggested

the following:

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ExampleClient.co.uk -Top Web 2.0 submissions (PR3+)

Articles submission to high pr article directory (PR1+)

Backlinks from high PR .edu websites

Bookmarking the main website along with bookmarking all those links created mentioned above

Claiming High PR profiles (some of them are already on your name (assuming you have the

access to those).

Authenticating those backlinks with relevant content (as mattcutts says "Content is the king")

High PR Directory submissions (PR 2+)

Page 12: Get Noticed In Market

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OUR PRICING

Due to the highly customised nature of our service, it is best for us to understand, analyse and agree a price with a

client. We guarantee that for like to like service and result, we have a competitive and reasonable price.

We believe that a good service should not break your wallet

Page 13: Get Noticed In Market

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OUR PROFILE

We are a web marketing and software development company based in

the UK with 65 people working in 4 countries. We help businesses

harness the power of technology through catchy websites, result

oriented web marketing and innovative solutions.

All our clients are on Google Page 1 for their SEO work!!

We are known for eye catchy designs and innovative solutions and our

customers feel empowered and in control.