5 ways to get your content noticed

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5 Ways to Get Your Content Noticed Strategies to Amplify Your Content

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Strategies to Amplify Your Content

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Page 1: 5 Ways to Get Your Content Noticed

5 Ways to Get Your Content Noticed

Strategies to Amplify Your Content

Page 2: 5 Ways to Get Your Content Noticed

1. Track Everything

Page 3: 5 Ways to Get Your Content Noticed

2. Share It Again1. Track Everything

Page 4: 5 Ways to Get Your Content Noticed

3. Repurpose Content2. Share It Again1. Track Everything

Page 5: 5 Ways to Get Your Content Noticed

4. Help People Find You3. Repurpose Content2. Share It Again1. Track Everything

Page 6: 5 Ways to Get Your Content Noticed

5. Content to Conversion4. Help People Find You3. Repurpose Content2. Share It Again1. Track Everything

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Track Everything

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Page 9: 5 Ways to Get Your Content Noticed

Event TrackingonClick="_gaq.push(['_trackEvent', 'Category', 'Action', 'Label (Optional)', Value (Optional), true]);"

Instructions and More Information (Thanks to Justin Cutroni)Part 1: http://cutroni.com/blog/2007/10/16/event-tracking-pt-1-overview-data-model/Part 2: http://cutroni.com/blog/2007/10/16/event-tracking-pt-2-implementations/ Part 3: http://cutroni.com/blog/2007/10/16/event-tracking-pt-3-reporting-analysis/

Code Generator (Thanks to Raven Analytics)http://gaconfig.com/google-analytics-event-tracking/

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Example of Event TrackingonClick="_gaq.push(['_trackEvent', ‘Video Plays', ‘Play Button',true]);“

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Event Tracking In Analytics

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Campaign Trackinghttp://YourWebsite.com/?utm_source=Source&utm_medium=Medium&utm_term=Term&utm_content=Content&utm_campaign=Name

Instructions and More Information (Thanks to HubSpot)http://blog.hubspot.com/blog/tabid/6307/bid/7249/A-Marketer-s-Guide-to-Tracking-Online-Campaigns.aspx

Campaign Tracking URL Generatorhttps://support.google.com/analytics/answer/1033867?hl=en

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Campaign Tracking Example

http://healthsciences.utah.edu/innovation/algorithms/2013/one/index.php?utm_source=Health%20Sciences%20News%20Roundup&utm_medium=Email&utm_campaign=Algorithm%201

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Results

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Share it Again

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More Shares = More Visits

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Learn More at the Source: http://blog.kissmetrics.com/double-your-social-media-traffic/

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Create a Sharing Schedule

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Learn More at the Source: http://blog.kissmetrics.com/double-your-social-media-traffic/

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Don’t Share the Same Message Twice

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Learn More at the Source: http://blog.kissmetrics.com/double-your-social-media-traffic/

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An Example

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Don’t Post Anything You Wouldn’t Want to See in

Your Personal Feeds

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Repurpose Content

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Create RSS Feeds

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Create Email Campaigns

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Create New Types of Content From Existing

Pieces

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Help People Find You

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Make Content Crawlable

If you can’t highlight the text, search engines can’t read it.

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Content That Can’t Be Crawled

Pictures

Flash Videos

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Get Rid of Flash, Fix Pictures and Videos

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Don’t Remove It, Fix It

Pictures

Old New

File Name

Alt Text

Caption None

None

Nikon001.jpg

Tiny Adorable Kittens in a

Basket

Cute Kittens in a Basket

Kittens-in-a-basket.jpg

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Create Video Transcripts

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Use Google Authorship

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Which Would You Click?

Learn to Set it Uphttp://blog.kissmetrics.com/google-authorship/

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From Content to Conversion

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Make It Easy to Convert

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Use Remarketing

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View This Page

See This Ad

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Action Items1. Install Google Analytics

2. Set up Event Tracking for Important Actions3. Set up Campaign Tracking for Hard-to-Track

Campaigns4. Create a Social Sharing Schedule5. Create RSS Feed6. Create Email Update Campaign7. Make Everything Crawlable8. Add Authorship9. Get Video Transcripts10. Make Converting Easy11. Start Remarketing to Your Visitors

Page 43: 5 Ways to Get Your Content Noticed

Colton MathesonSEO/SEM Coordinator

University of Utah Health Care

[email protected]

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