get noticed on internet
DESCRIPTION
Get noticed and be heard on internetTRANSCRIPT
So you have an opinion!
Excellent! But is that enough?
www.shortology.com
So, what is your point?
www.shortology.com
Internet is the most obvious
place to make a point
Website
traffic
Just my point, for
the heck of it
And to get it across
Product info
Business promotio
n
http://www.optiologic.com
I have bad breath
People don’t like my point
Internet community is arrogant
Internet is too big for me
Why no one listens to me?
No
No
No
No
http://www.optiologic.com
Think about your audience
Not just about your point
Point
1
The feature – your point of view
The benefit – the way your audience like to see it
Convert features into benefits
Pinpoint the Feature. Then convert it in to the benefit
http://www.shortology.com
The feature:
A system to put your ideas in 7 bullet points
The Benefit:
Tell short, be heard
www.shortology.com
People listen when they see the benefit
What is shortology?
http://www.shortology.com
Get the first sentence right
Everything else should follow the first sentence
Point
2
Think about the essence of your point
Let the first sentence be your conclusion
Inverted pyramid style
Focus on one sentence.
First task is alwaysto get the first sentence read.
Inverted pyramid style
http://www.optiologic.com
People do not care what you think
People want to know if you know what they are thinking
Point
3
The hardest part is making people believe in what you say
Web design and
Development– For your entire web design needs
To the point writing
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It’s lot easier when people thinks: ‘So, you know what I want’
cheapest web design service in the world. With world class designsContact OptioLogic today
To the point writing
http://www.shortology.com
Everyone likes a story
But nobody likes to read a novel in the computer
Point
4
Power of narrative
Every one likes a storyTry to make your articles attractive
http://www.optiologic.com
Don’t just see the treesSee the forest as well
Aim for the target audience. But do not forget the rest
Point
5
Social networks attracts all kinds of people
Give space for every one
A complete stranger may become your best listener
No real targets
http://www.optiologic.com
Think about your audience
Get the first sentence right
People want to know if you know what they are thinking
Every one likes a story
Aim for the target audience. But do not forget the rest.
Recap
http://www.optiologic.com
http://www.shortology.com
Talk short, Be heard