2: social media services and blogging
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COMP 113 Social Media & Online Communities, Summer School 2012
2: Services and blogging
Today
Chat
Class reps voting
Project groups allocated (?)
We are talking about:
– Social media types
– Blogging
2
PART 1: Social media services
3
Logo quiz
1. Twitter
2. Facebook
3. Tumblr
4. LinkedIN
5. Google
6. LastFM
7. YouTube
8. Myspace
9. FriendFeed
10. Diigo
11. Email
12. RSS
4
Social Network Sites (SNS)
Build, manage, and publish public connections to friends, family, contacts, colleagues, strangers, ...
Built around: – Everyday life – Business – Photos – Music – Bookmarks – Pets – ...
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Facebook: what is it?
Social network site (SNS) Advertising platform Developer platform Video and photo sharing
site Search engine Largest online community
in the world Successful business Culturally significant ...?
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Personal vs. Pages
Admin/like
Characteristics
Separate from personal profiles
Focus on “page” not individuals
“Like” is not the same as “friend”
Groups also available
Own/administer more than one page
Can identify as a “page”
http://www.involver.com/applications/
Largest professional social network site
Users: 120 million
Created in 2002
Valuation: $8 billion
Utility: networking, job recruitment, groups, recommendations, subscriptions
Photo/video/audio sharing
Easily publish and share multimedia content
Tags to identify and organise
Find and make connections
E.g., Flickr, YouTube, LastFM, ...
RSS Feeds & aggregators
Real Simple Syndication
Subscribe to dynamic content
Construct own “newspaper”
Redistribute content, e.g., Facebook
Wikis
Hawaiian word for "fast"
Wikis are user/community editable web pages
Anyone can add and edit content
Changes saved and can be reverted
Discussion Forums
Oldest form of online community
Indexable therefore searchable
Established community roles
Issues include:
– arguments
– spam
–bots
– trolls
Blogs (Web Logs)
Allows easy self-publishing
Posts appear in descending order
Main Features:
– Journal Entries
– Comments
– Syndication (RSS)
– Authorship
Services: – Tumblr, Wordpress, Blogger,
Posterous,
COMMERCIAL BREAK
Everyone outside!
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Social messaging service (SMS)
Simple, quick, immediate, and real-time
Post “tweets” with max. 140 characters
Publicly accessible (cf. RT radios)
Follow and be followed (no reciprocity)
Accessible by web, mobile, desktop (& space!)
What do people do?
Talk & share
Break news Customer service
Build networks
Crowd source
Manage events
Monitor trends
Discover new things
Stalk celebrities
…
Action examples
Tweet
Re-tweet
Favourite
Follow/unfollow
Block/Report
Search (tip!)
Lists
Hashtags (#)
Author attributions (^..)
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Working with your table mates: • Find out what these are? • Why they are needed?
Retweet Shortened link Reply
Hashtag
Tweet breakdown
Author attribution
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#newtwitter
#newnewtwitter
Following vs. followed
27
[Made by the Common Craft Show]
twitter “The cloud”
websites
Tweet ... Tweet ...
Tweet ...
Tweet ...
“The cloud”
Tweeple
API
Twitter data ecosystem & API
Life Stream Aggregators
Pull together personal media
Better manage online activities
Unify online identity
Share with others
E.g., Friendfeed, Soup.io
The mobile internet
Instragram
Twitter for iPhone
Foursquare
...
Location sharing
“Check-in” to:
– Venues
– Locations
– Businesses
Comment on experience
Share on other services
“Gamification”
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Gamification
Utilising gaming principles to motivate participation
Usually rewards system based
E.g., badges, mayoralties, points, challenges, completion
Social media analytics
Measure social activity & influence
Real-time statistics
Can be useful for ROI
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Any others?
END OF PART 1
PART 2: Blogging
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Why blog?
Drive traffic to your website (e.g., inbound links, keywords)
Create opportunities (serendipity)
Develop & enhance reputation
Attract new customers, fans, supporters, ...
Generate a culture around the business
Express a point of view
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How to blog?
Choose your blog service - brand accordingly
Integrate with website & social media
Decide on publishing schedule
Prepare range of topics (keywords)
Follow general web writing guidelines
Provide subscription options (email, RSS)
Services
Posterous (http://posterous.com)
Tumblr (http://tumblr.com)
Blogger (http://blogger.com)
Wordpress (http://wordpress.com)
Writing Guidelines
Write descriptive, keyword laden titles
Write short paragraphs (1-3 sentences)
Be clear, simple & informal
Incorporate keywords in text
Include other media to augment story
Invite replies with questions or comment requests
END OF PART 2
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