social media

@carolinebeavon

what is social mediaa series of online tools that let people communicate and share contentmost well known - FacebookMyspace was big a few years agotwitter is smaller but stil important

now fully integrated into corporate marketing strategy ... companies use these.

why social media?

its where your audience are

it acts as a mailing list

its a new way to communicate

it gives your company a human voice

your followers will promote you by sharing

its where your audience are66% of brits are on Facebook16% on twitterthey have become, for many, an acceptable form of interaction

it acts as a mailing listif people follow you on twitter or facebook they will receive your updates ... its a new way to communicateas the public can easily resond and share your updates - they are more likley to do so

it gives your company a human voicewe respond to people better than company names or buildingsso giving your company a human face online can head off all kinds of issues

London Midlands trains have people who monitor twitter and respond to complaints and issues strai8ghty awayheads off issuesplus they use it to spread the word about delays

your followers will promote you by sharingif a follower likes your content - they can easilyshare it to their friends - free promotion

mentioned facebook and twitterso many other social networks - niche ones, ones for video, audio pictures ...

facebooktwitter

MICROBLOGGING

focus on the big onesFacebook - 66% of brits are on FacebookTwitter 16% - a lot of media types.

How do they work

accessed through website, phone app or desktop program

Facebook - pages vs profileswhat this means for followers and friends

Twittera lot of people tweeting all over the worldyou cant read the public stream - it just updates too quickly and would be like trying to listen to every conversation at a party

instead you create your world within that conversation

> search

> follow people that interest you> have conversations> send private messages> follow hashtags

a way of accessing stories

So how this can help you promote your work

> search for people that are interested in oxfam> have conversations with supporters> develop and promote hashtags to promote your events or campaigns> use current hashtags top get involved in the conversation

facebooktwitter

MICROBLOGGING

focus on the big onesFacebook - 66% of brits are on FacebookTwitter 16% - a lot of media types.

How do they work

accessed through website, phone app or desktop program

Facebook - pages vs profileswhat this means for followers and friends

Twittera lot of people tweeting all over the worldyou cant read the public stream - it just updates too quickly and would be like trying to listen to every conversation at a party

instead you create your world within that conversation

> search> follow people that interest you> have conversations> send private messages> follow hashtags

a way of accessing stories

So how this can help you promote your work

> search for people that are interested in oxfam> have conversations with supporters> develop and promote hashtags to promote your events or campaigns> use current hashtags top get involved in the conversation

you can mention people in tweets so they see the message ,, ,and may share it (eg AGe Uk example)

contacts

●you●colleagues●friends / family●people/organisations you've worked with●local reporters / newspapers / bloggers●other branches/national●other charities●mailing lists●promotional material●social media search

remember - its not about big numbers

contentspecial eventsadvertise event / invite peoplecommentary on whats happeningcomment on news storiesspecial people you meet

day to daywhat your job involves - some people care!updates on projects / fundraising totalsroles in the officefunny things that happen

THINK - is it interesting or useful?

conversation

needs to be ongoing - not once a week

listen - don't just broadcast

start discussions

respond to people - even just a thank you!

Try not to cross-post (same on Twitter and FB)

tech and tools

To update:

laptop w/internet connectionmobile phone

To listen:

email notificationsmobile notificationsBoxcar (monitors email, Twitter and Facebook)

YoutubeVimeo

VIDEO

IMAGES/PICTURES

FlickrInstagramPinterestPolyvore

audio / MUSIC

aUDIOBOOsOUNDCLOUD

LAST.FMSpotify

Linkedin

locational

FoursquareFacebook placesYelp

WordpressBloggerPosterousTumblr

BLOGGING

More on this in the next session

any questions?

What is a blog?

comes frolm web logstarted out in mid 90s as an online public diary for techie types to talk about their work

evolved over time and became a way for people to talk about their lives, their niche interests

then they became corporateas social media grew - companies realised that the public liked the human insight .. .conversational style and relaxed - not hard messages

blogs for all kinds of subjects - sport, politics. music and local areashyperlocal bloggers - people who cover a very small geographic area - ie Jewellery Quarter or Digbeth

style: depends - some are formal (newspaper style) others are more casuala blog post - can be as long or as short as you want - could be a few lines, could be pages long(more on style in a sec)

why blog?

shows your organisation is human

more casual than a official website

feels "behind the scenes" - privileged

lets you show your expertise in your field

gives you more space to explain

its free

comes frolm web logstarted out as an online public diary for techie types to talk about their work

evolved over time and became a way for people to talk about their lives, their niche interests

then they became corporateas social media grew - companies realised that the public liked the human insight .. .conversational style and relaxed - not hard messages

blogging platforms

Tumblr

webmobile

Wordpress

blogging contenttime specificthings happening in your organisationeventsworld eventsreports / studies / research

not time specificwhat your job involves - some people care!updates on projects / fundraising totalsroles in the officefunny/interesting things that happena day in the life of ...

THINK - is it interesting/useful?

blogging content

● text● video● audio● pictures● links (with a paragraph discussing)● statistics / charts / graphs● scan reports and let people download

tips and tricks

● spread the word● invite guest bloggers● link to other posts/bloggers● write no more than you need to● stock pile / schedule posts● monitor feedback / comments● don't over-commit

PODCASTING

aUDIOBOOsOUNDCLOUD

audio blogging

could be a one off piece of audio - an interview, an audio guide, a set of instructionscould be a regular podcast .. in the same way blogs are casual forms of newspapers / websitesso podcasts are casual forms of programmes ... a nice way to connect with your audence

YoutubeVimeo

VODCASTING

vodcasting .. .anyone can vodcast nowadaysall you need is a mobile phone or a webcamplan what your going to say and just say itupload the video to youtube

any questions?