How to create a highHow to create a high--

performance video blog that willperformance video blog that willperformance video blog that willperformance video blog that will

BUILD YOUR BUSINESS BUILD YOUR BUSINESS

www.YesMediaWorks.com

•• What is a video blog?What is a video blog?

•• Why should you video blog?Why should you video blog?•• Why should you video blog?Why should you video blog?

•• What should be in your video blog?What should be in your video blog?

•• How do you make a video blog?How do you make a video blog?

•• Learn by doingLearn by doing

•• Video you shoot Video you shoot –– featuring featuring yourself yourself OROR featuring someone featuring someone yourself yourself OROR featuring someone featuring someone else else

•• Video someone else shootsVideo someone else shoots

•• Forges direct connections with Forges direct connections with

current & potential customerscurrent & potential customers

Establishes authenticityEstablishes authenticity•• Establishes authenticityEstablishes authenticity

•• Positions you as a Thought Leader Positions you as a Thought Leader

•• Positions you as a speakerPositions you as a speaker

The most important element The most important element

in your video blog is: in your video blog is:

(What’s In It For Me)(What’s In It For Me)

•• Prepare for your shootPrepare for your shoot

•• Shoot your videoShoot your videoShoot your videoShoot your video

•• Upload to your computerUpload to your computer

•• EditEdit

•• Upload to a hosting siteUpload to a hosting site

•• Embed in your blogEmbed in your blog

•• Answer a questionAnswer a questionAnswer a questionAnswer a question

•• Make a list Make a list

•• Tell a true story (with disguises)Tell a true story (with disguises)

Beware “Raccoon Eyes” – don’t place

yourself underneath an overhead light.

Don’t shoot in front of a window, or your

face will be a dark blob.

Don’t use a window as your only source

of light.

Don’t scare people with your giant head.

Don’t leave too much head room

(you appear small and tentative)

Don’t wear white.

And don’t wear clothing that’s lighter

than your skin tone.

Your face should be the brightest object

in the frame.

Don’t make yourself insignificant by being

too small in the frame.

Think about what your background says

about you and your business

Plenty of light, framed

correctly, wearing good color, good

background.

Ditto.

Professionally dressed, good

framing, good light, face is brightest object

in the frame.

•• A kickA kick--ass business video blog looks great ass business video blog looks great and has great content (loads of WIIFM)and has great content (loads of WIIFM)

•• A kickA kick--ass business video blog will:ass business video blog will:

•• Build your businessBuild your business•• Build your businessBuild your business

•• Establish you as a thought leaderEstablish you as a thought leader

•• Create & grow direct connections with Create & grow direct connections with current & potential customerscurrent & potential customers

www.YesMediaWorks.com