what kinds of people are most likely to buy this product: teenagers, parents with young children,...
Post on 18-Jan-2016
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The Power of Advertisments
What kinds of people are most likely to buy this product: teenagers, parents with young children, adults or senior citizens (age 65 and older)?
Imagine that you are writing an advertisement for this product: Which three words best describe the product: delicious, refreshing, powerful, nutritious, cool?
Product Student 1 Student 2 Student 3 Student 4
Drinks
Snack Foods
Toothpaste
Electronics
Directions:
1. Work in groups. Complete the chart with the names of products that you usually buy.
2. Discuss the questions below as a group1. Do you know any TV commercials or other
advertisements for these products? If so, describe the advertisements.
2. Do advertisements sometimes convince you to buy products? Explain.
What makes a good advertisement? Creative and effective ads should seek to:
Attract attention and retain attention. Communicate the key benefits Achieve the objective of the advertising
strategy. Avoid errorsBalance between words and visuals
Each group must create one advertisement Your advertisement MUST BE COMPLETED by
the end of class Each group must have:
◦ A designer/drawer (at least 1 person)◦ A manager – you will explain the ad to the class◦ A writer – for your ad’s slogan – you CANNOT use a
slogan already used by your product
◦ Slogan = a word or phrase that is easy to remember and is used by a group or business to attract attention
Create your own advertisement
Poll Report! (DUE 11/29) DUE TOMORROW: Section C (page 2-3) Vocabulary Read the article on page 4 Answer the questions on page 5-7
Homework
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