The Power of Advertisments

What kinds of people are most likely to buy this product: teenagers, parents with young children, adults or senior citizens (age 65 and older)?

Imagine that you are writing an advertisement for this product: Which three words best describe the product: delicious, refreshing, powerful, nutritious, cool?

Product Student 1 Student 2 Student 3 Student 4

Drinks

Snack Foods

Toothpaste

Electronics

Directions:

1. Work in groups. Complete the chart with the names of products that you usually buy.

2. Discuss the questions below as a group1. Do you know any TV commercials or other

advertisements for these products? If so, describe the advertisements.

2. Do advertisements sometimes convince you to buy products? Explain.

What makes a good advertisement? Creative and effective ads should seek to:

Attract attention and retain attention. Communicate the key benefits Achieve the objective of the advertising

strategy. Avoid errorsBalance between words and visuals

Each group must create one advertisement Your advertisement MUST BE COMPLETED by

the end of class Each group must have:

◦ A designer/drawer (at least 1 person)◦ A manager – you will explain the ad to the class◦ A writer – for your ad’s slogan – you CANNOT use a

slogan already used by your product

◦ Slogan = a word or phrase that is easy to remember and is used by a group or business to attract attention

Create your own advertisement

Poll Report! (DUE 11/29) DUE TOMORROW: Section C (page 2-3) Vocabulary Read the article on page 4 Answer the questions on page 5-7

Homework