Target your activity – You can’t cover every site or new development.– Make it relevant to your audience.– Maintain it and interact.

‘Shatter your website’– SM is an opportunity to push content and news out from your own site.– Think distribution: use ticket agents (they have databases, advertising etc).– Video & Audio through itunes and YouTube etc.– The beauty of user generated content – eventually becomes self perpetuating,

and a more trusted message.

Actively seek advocates & prospects– You are able to target different groups with different messages.– Have genuine dialogue with existing audience. – Get a deeper understanding of your existing audience.- Find people new to your organisation.

Adding value to your site- Feedback and ‘crowd sourcing’.- A more ‘sticky’ and richer site.- Return visits and ultimately more ticket sales.

Royal Liverpool Philharmonic’s key social media tools

www.liverpoolphil.com