透過amazon launchpad program 速進新創公司成功跨境

亚马逊发明家项目介绍

讓創造發明飛遍全球

Amazon LaunchpadDesign for Startups



Global B2C E-commerce Sales

Total online sales of goods and services of countries covered, 2012 -2016

Source: Ecommerce Foundation 2016



Global B2C E- commerce 2015 Market Share

North America

$ 573b P 78%

Europe

$ 446b P 75% Asia-Pacific

$ 1,057b P 39%

Latin America

$ 26b P 56%

World$ 2273b P 45%

Source: Ecommerce Foundation 2016 $ E-commerce turnover



Share of Top 10 Countries in 2015

Source: Ecommerce Foundation 2016



Cross Border E-commerce in China

Source: 中國電子商務研究中心(100EC.CN)發布《2015年度中國電子商務市場數據監測報告》



How Startup Capture the Trend?



What’s the pain point of startup?

You have a great idea.

You’ve gotten funding.

You’ve built something.

Now the hard work of reaching customers begins.



Startups’ Journey

Example: CN startup• Over 3,650,000 startups established

in 2014. *• Over 5,000 incubators in 2015• Over 300 crowdfunding platforms in

2015

*source: 2015.06 国务院第93次常务会议《关于大力推进大众创业万众创新若干政策措施的意见》



Why Amazon is doing this?



Global Vision

Make Amazon a great platform for startups to launch & grow

Make Amazon a cooler destination for customers to shop

Hi Jeff, Thank you for starting Amazon Launchpad! I wanted to let you know that Amazon Launchpad has not only changed my life but it has also changed the lives of all 20 of our employees.Amazon Launchpad and the Launchpad team has made our dream of becoming a global company a reality.

--- Peter Lee, CEO and co-founder of URB-E (Electric folding scooter)



How Launchpad Help Startups Grow Business



Our Global Footprint

A unique global program to help startups market, sell, and deliver innovative

products to millions of Amazon customers across the Launchpad.



Story Telling Page

Dedicated video Your BRAND story Rich product detail page



Examples: Rocketbook Wave Smart Notebook



Extra exposure to build awareness

I. Marketing



Extra exposure to build awareness

II. PR event

5/10 open to Chinese startups 8/12 Amazon annual flagship event



Fulfillment By Amazon

消費者喜歡亞馬遜物流的3大理由1. 配送速度快

2. 標準化服務

3. 貨到付款

>>

仓储订单处理配送客服

>> >>



Examples from Amazon.com



Examples from Amazon.co.uk



Examples from Amazon.cn



Who we are looking for?

1. Product is physical Hardware, Food & Drink, Clothing/Apparel, Accessories, etc.

2. Received external funding* Incubators, Accelerators, Venture Capital, Crowdfunding Platforms OR Government

Program Recognition

3. Product is available Ready to ship Manufacturing in process (available within 30 days)

*Exceptions may apply; we encourage applications from all startups



Tech + Design = Launchpad



Join Us!

Follow Launchpad global footprint, apply to join each country by link!China Launchpad www.amazon.cn/Launchpad/signupUnited Stated Launchpad www.amazon.com/Launchpad/signupUnited Kingdom Launchpad www.amazon.co.uk/Launchpad/signupGermany Launchpad www.amazon.de/Launchpad/signupFrance Launchpad www.amazon.fr/Launchpad/signup

http://www.amazon.cn/Launchpad/signup

http://www.amazon.com/Launchpad/signup

http://www.amazon.co.uk/Launchpad/signup

http://www.amazon.de/Launchpad/signup

http://www.amazon.fr/Launchpad/signup

透過amazon launchpad program 速進新創公司成功跨境

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