airtel maerketing strategies

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INTRODUCTION

The telecom services have been recognized the world -over as an important

tool for socioeconomic development for a nation. It is one of the primesupport services needed for rapid growth and modernization of various

sectors of the economy. Indian telecommunication sector has undergone a

major process of transformation through significant policy reforms,

particularly beginning with the announcement of NTP 1994 and was

subsequently reemphasized and carried forward under NTP 1999. Driven

by various policy initiatives, the

Indian telecom sector witnessed a complete transformation in the last

decade. It has achieved a phenomenal growth during the last few years and

is poised to take a big leap in the future also.621 million connections as on 31st march 2010.

It is increasing at the growth rate o f 45% in recent years.

India is 4th largest in Asia after china, Japan and South Korea.

India is 5th largest in world.

Its contribution in GDP is 2.1% as compared to 2.8% in developed

economics.

India is leading SMS user following Philippines.

World fastest growing telecom market -8 million plus subscriber addition

per month.

Millions of mobile phone is sold in a weak.

World cheapest handset was made in India US$ 17.2 now plans web

enabled phone at US$ 12.

Worlds most affordable colour phone made in India$27.42.

Indian telecom market is 3 rd largest in the world after CHINA & US.

INDIAN MARKET SEGMENT:

The country is broken into 4 segments- Metros, Circle A, Circle B and

Circle C. These are further segregated as follows:

Metros Chennai, Delhi, Kolkata, Mumbai

Circle A - Andhra Pradesh, Gujarat, Karnataka, Maharashtra, Tamil

Nadu

Circle B Haryana, Kerala, Madhya Pradesh, Punjab, Rajasthan,

Uttar Pradesh (E),Uttar Pradesh (W), West Bengal and A & N

Islands

Circle C Assam, Bihar, Himachal Pradesh, Jammu & Kashmir,

North East, Orissa


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As such, the country is broken up to in to 23 service areas - 19 telecom

circles and 4 metros.

Apart from the four metros, the Indian states/regions have been divided

into three circles(Circle A, B & C), based on their economic development,

with Circle A being the relatively more developed regions while Circles Band C are the lesser developed regions.

At the end of 2003, metros had a share of nearly 32% in the countrys

total GSM subscriber base. On the other hand, Circle A, Circle B and

Circle C had a share of 37%, 28%, and 2% respectively. Five years later,

the scenario completely changed. Metros now have a share of about 15%,

while Circle A, Circle B, Circle C have a share of about 36%, 37% and

13% respectively.

While factors such as favourable demographics and higher disposable

income are reasons for strong growth in the lesser developed states, one

cannot ignore the fact that the low cost of services.


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LITERATURE REVIEW

Airtel has been a pioneering force in the telecom sector with many firsts

and innovations to its credit, ranging from being the first mobile service inDelhi, first private basic telephone service provider in the country, first

Indian company to provide comprehensive telecom services outside in

India in Seychelles and first private sector service provider to launch

National Long Distance Services in India.

In a scenario where Telco ARPUs have been squeezed down to rock

bottom and most users prefer to go prepaid, MVAS could be the way out.

According to industry estimates, Mobile VAS in India would account for

18% of the total revenues generated by operators from mobile services by

end 2010. For Bharti Airtel, VAS accounted for 11.8% of its totalrevenues as on March 31, 2010. SMS revenues had risen from 4.1% in the

previous fiscal to 6%. Non-voice revenues, which are considered to be the

core MVAS category, had increased from 9.5% to 11 .8%.

Venkatesh V., CEO, Mobile Services, Karnataka Circle, Bharti Airtel,

said, Today, a pre-paid mobile phone is not used solely for

communication; it is a cost-effective option that is available for

entertainment, for news and for any other information that one may

require. This shift in consumer behavior, where subscribers expect more

than just connectivity, has ensured that service providers are actively

announcing various value-added services that will help retain customers .

(daily express, by subhankar kundu).

"I would love to have an iPhone. I just can't swallow the $70 or more

bill that would come with it," said Jeff Finlay, a 45-year-old stay-at-

home dad in San Antonio who uses a prepaid plan.

Prepaid service, meanwhile, attracted about 3.1 million new subscribers

to the seven largest carriers in the q uarter. (Lubbock Avalanche-

Journal, by Peter Svensson, 15 may 2010).


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SIGNIFICANCE OF STUDY

To identify the market standing of the Airtel limited with itscompetitive telecom companies.

To study and analyze the perception status and the movement of theAirtel services along with its competitors.

Find out the potential market and also prefer to write forcompetitive.

Find out the potential customers, who can be v ery beneficial for thecompany.

To make aware the customer about companys services and toeducate them and aware about the different benefits.

To have a healthy conversation with customer to build a goodrelationship, to find out the problem related with the service of the

company.

OBJECTIVE OF THE STUDY

To study the marketing strategies of Airtel To study the role of marketing strategies in customer satisfaction at

Airtel

To study the role of marketing strategies at Airtel to create newcustomers and retain existing ones.

To study the growth of Airtel To study future plans of Airtel


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SCOPE OF THE STUDY

This project is used to identify and define marketing opportunities and

problems; generate, refine, and evaluate marketing actions; monitor

marketing performance; and improve understanding of marketing as aprocess.

The scope is confirmed only to exa mine the Customer relationship

management with reference to Airtel tele services and to find possible

remedies to counteract their competition in the mar.

METHODOLOGY

The methodology used for this project is:

Primary Data :

Collection of Primary data refers to the first hand information i.e. the

information is not taken from any material source.

The preparation of this project report involves conducting survey in

different outlets of Airtel.

Secondary Data:

It involves collecting information from sources such as books, internet,

research papers, magazines. The secondary data used for this project

consists of the above material.

Questionnaire:

Questionnaire is used to collect information from respondent. In this study

consist of both close ended & open-ended questions.

Survey Technique:

Survey research method is technique of investigation by direct

observation/respondent or by systematic gathering of data from

population. The survey for this project involves sampling technique atdifferent outlets of Airtel.


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INDUSTRY AND COMPANY PROFILE

Introduction to Company:

Bharti Airtel Limited usually referred to simply as "Airtel", is an Indian

telecommunications company that operates in 19 countries across South

Asia, Africa and the Channel Islands. It operates a GSM network in all

countries, providing 2G or 3G services depending upon the country of

operation. Airtel is the fifth largest telecom operator in the world with

over 207.8 million subscribers across 19 countries at the end of 2010. It is

the largest cellular service provider in India, with over 152.5 million

subscribers at the end of 2010. Airtel is the 3rd largest in-country mobile

operator by subscriber base, behind China Mobile and China Unicom.

Airtel also offers fixed line services and broadband services. It offers its

telecom services under the Airtel brand and is headed by Sunil Bharti

Mittal. Bharti Airtel is the first Indian telecom service provider to achieve

this Cisco Gold Certification. To earn Gold Certification, Bharti Airtel

had to meet rigorous standards for networking competency, service,

support and customer satisfaction set forth by Cisco. The company also

provides land-line telephone services and broadband Internet access (DSL)in over 96 cities in India. It also acts as a carrier for national and

international long distance communication services. The company has a

submarine cable landing station at Chennai, which connects the submarine

cable connecting Chennai an d Singapore.

It is known for being the first mobile phone company in the world to

outsource everything except marketing and sales and finance. Its network

(base stations, microwave links, etc.) is maintained by Ericsson, Nokia

Siemens Network and Huawei., business support by IBM and transmission

towers by another company (Bharti Infratel Ltd. in India). Ericsson agreed
http://en.wikipedia.org/wiki/Telecommunicationshttp://en.wikipedia.org/wiki/South_Asiahttp://en.wikipedia.org/wiki/South_Asiahttp://en.wikipedia.org/wiki/Africahttp://en.wikipedia.org/wiki/Channel_Islandshttp://en.wikipedia.org/wiki/GSM_networkhttp://en.wikipedia.org/wiki/2Ghttp://en.wikipedia.org/wiki/3Ghttp://en.wikipedia.org/wiki/List_of_mobile_network_operatorshttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/China_Mobilehttp://en.wikipedia.org/wiki/China_Unicomhttp://en.wikipedia.org/wiki/Sunil_Bharti_Mittalhttp://en.wikipedia.org/wiki/Sunil_Bharti_Mittalhttp://en.wikipedia.org/wiki/Ciscohttp://en.wikipedia.org/wiki/Chennaihttp://en.wikipedia.org/wiki/Singaporehttp://en.wikipedia.org/wiki/Ericssonhttp://en.wikipedia.org/wiki/Nokia_Siemens_Networkhttp://en.wikipedia.org/wiki/Nokia_Siemens_Networkhttp://en.wikipedia.org/wiki/Huaweihttp://en.wikipedia.org/wiki/IBMhttp://en.wikipedia.org/wiki/IBMhttp://en.wikipedia.org/wiki/Huaweihttp://en.wikipedia.org/wiki/Nokia_Siemens_Networkhttp://en.wikipedia.org/wiki/Nokia_Siemens_Networkhttp://en.wikipedia.org/wiki/Ericssonhttp://en.wikipedia.org/wiki/Singaporehttp://en.wikipedia.org/wiki/Chennaihttp://en.wikipedia.org/wiki/Ciscohttp://en.wikipedia.org/wiki/Sunil_Bharti_Mittalhttp://en.wikipedia.org/wiki/Sunil_Bharti_Mittalhttp://en.wikipedia.org/wiki/China_Unicomhttp://en.wikipedia.org/wiki/China_Mobilehttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/List_of_mobile_network_operatorshttp://en.wikipedia.org/wiki/3Ghttp://en.wikipedia.org/wiki/2Ghttp://en.wikipedia.org/wiki/GSM_networkhttp://en.wikipedia.org/wiki/Channel_Islandshttp://en.wikipedia.org/wiki/Africahttp://en.wikipedia.org/wiki/South_Asiahttp://en.wikipedia.org/wiki/South_Asiahttp://en.wikipedia.org/wiki/Telecommunications


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for the first time, to be paid by the minute for installation and

maintenance of their equipment rather than being paid up front. This

enabled the company to provide pan-India phon e call rates of Rs. 1/minute

(U$0.02/minute). Call rates have come down much further. During the last

financial year [2009-10], Bharti has roped in a strategic partner Alcatel-Lucent to manage the network infrastructure for the Telemedia Business.

The company is structured into four strategic business units - Mobile,

Telemedia, Enterprise and Digital TV. The Telemedia business provides

broadband, IPTV and telephone services in 89 Indian cities. The Digital

TV business provides Direct-to-Home TV services across India. The

Enterprise business provides end-to-end telecom solutions to corporate

customers and national and international long dist ance services to telcos.

Fact Sheet Of Bharti Airtel:

Name

Bharti Airtel Limited.

Business Description

Provides GSM mobile services in all the 22 telecom circles in India,

Srilanka, Bangladesh and now in 16 countries of Africa.Provides telemedia services(fixed line and broadband services through

DSL) in 87 cities in India.

We also offer DTH and IPTV Services

Established

July 07, 1995, as a Public Limited Company

ISIN

INE397D01024

Proportionate Revenue

Rs. 172,698 million (ended September 30, 2011 -Audited)

Rs. 152,310 million ( ended September 30, 2010 -Audited)

As per IFRS Accounts

Proportionate EBITDA

Rs. 58,151million (ended September 30, 2011 - Audited)

Rs. 51,377 million (ended September 30, 2010- Audited)

As per IFRS Accounts
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Shares in Issue

3,797,530,096 as at September 30, 2011

Listings

Bombay Stock Exchange Limited (BSE)

National Stock Exchange of India Limited (NSE)

Stock Exchange Symbol

NSE BHARTIARTLBSE 532454

Customer Base

India & South Asia: 1 78,606,000 GSM mobile, 3,328,000 Telemedia

customers and 6,614,000 Digital TV Services

(status as on September 30, 2011)

Africa: 48,437,000 GSM mobile customers.

(status as on September 30, 2011)

Registered Office

Bharti Airtel Limited

(A Bharti Enterprise)

Bharti Crescent, 1 Nelson Mandela Road,

Vasant Kunj, Phase II,

New Delhi - 110 070.Tel. No.: +91 11 4666 6100

Fax No.: +91 11 4666 6411


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HISTORY

Sunil Bharti Mittal founded the Bharti Group. In 1983, Sunil Mittal was

into an agreement with Germany's Siemens to manufacture the company's

push-button telephone models for the Indian market. In 1986, Sunil BhartiMittal incorporated Bharti Telecom Limited (BTL) and his company

became the first in India to offer push-button telephones, establishing the

basis of Bharti Enterprises. This first-mover advantage allowed Sunil

Mittal to expand his manufacturing capacity elsewhere in the

telecommunications market. By the early 1990s, Sunil Mittal had also

launched the country's first fax machines and its first cordless telephones.

In 1992, Sunil Mittal won a bid to build a cellular phone network in Delhi.

In 1995, Sunil Mittal incorporated the cellular operations as Bharti Tele-

Ventures and launched service in Delhi. In 1996, cellular service was

extended to Himachal Pradesh. In 1999, Bharti Enterprises acquired

control of JT Holdings, and extended cellular operations to Karnataka and

Andhra Pradesh. In 2000, Bharti acquired control of Skycell

Communications, in Chennai. In 2001, the company acquired control of

Spice Cell in Calcutta. Bharti Enterprises went public in 2002, and the

company was listed on Mumbai Stock Exchange and National Stock

Exchange of India. In 2003, the cellular phone operations were rebranded

under the single Airtel brand. In 2004, Bharti acquired control of

Hexacom and entered Rajasthan. In 2005, Bharti extended its network to

Andaman and Nicobar.

In 2009, Airtel launched its first international mobile network in Sri

Lanka. In 2010, Airtel began operating in Bangladesh and 16 African

countries.

Today, Airtel is the largest cellular service provider in India and fifth

largest in the world.

Worldwide Presence

Coverage map of Bharti Airtel across 19 countries
http://en.wikipedia.org/wiki/File:Bharti-Airtel-Country-Map.PNGhttp://en.wikipedia.org/wiki/File:Bharti-Airtel-Country-Map.PNGhttp://en.wikipedia.org/wiki/File:Bharti-Airtel-Country-Map.PNGhttp://en.wikipedia.org/wiki/File:Bharti-Airtel-Country-Map.PNG


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Airtel is the 5th largest mobile operator i n the world in terms of subscriber

base and has a commercial presence in 19 countries and the Channel

Islands.

Airtel Operates In The Following Countries:

Country Site Remarks

Bangladesh bd.Airtel.com

Airtel Bangladesh had about

3.2 million million customers

at the end of 2010.

Burkina

Fasoafrica.Airtel.com/burkina

Airtel Burkina Faso is the

dominant player with

1,433,000 customers

representing 50% marketshare.

Chad africa.Airtel.com/chad

Airtel Chad is the no. 1

operator with 69% market

share.

Democratic

Republic of

the Congo

africa.Airtel.com/drc

Gabon africa.Airtel.com/gabon

The rapidly growing mobilesector in Gabon grew by 16.5

percent from 2007 to 2008

according to statistics from

the Bank of Central African

States. Airtel Gabon has

829,000 customers and its

market share stood at 61%.

Ghana africa.Airtel.com/ghana

Airtel Ghana had about 1.76

million customers at the endof 2010.

India Airtel.in

Airtel is the market leader

with almost 152.5 million

customers at the end of 2010.

Kenya africa.Airtel.com/kenya

Airtel Kenya is the second

largest operator and has 4

million customers.

Madagascar africa.Airtel.com/madagascar

Airtel holds second place in

the mobile telecom market in
http://en.wikipedia.org/wiki/Channel_Islandshttp://en.wikipedia.org/wiki/Channel_Islandshttp://en.wikipedia.org/wiki/Bangladeshhttp://www.bd.airtel.com/http://en.wikipedia.org/wiki/Burkina_Fasohttp://en.wikipedia.org/wiki/Burkina_Fasohttp://africa.airtel.com/burkinahttp://en.wikipedia.org/wiki/Chadhttp://africa.airtel.com/chadhttp://en.wikipedia.org/wiki/Democratic_Republic_of_the_Congohttp://en.wikipedia.org/wiki/Democratic_Republic_of_the_Congohttp://en.wikipedia.org/wiki/Democratic_Republic_of_the_Congohttp://africa.airtel.com/drchttp://en.wikipedia.org/wiki/Gabonhttp://africa.airtel.com/gabonhttp://en.wikipedia.org/wiki/Ghanahttp://africa.airtel.com/ghanahttp://en.wikipedia.org/wiki/Indiahttp://www.airtel.in/http://en.wikipedia.org/wiki/Kenyahttp://africa.airtel.com/kenyahttp://en.wikipedia.org/wiki/Madagascarhttp://africa.airtel.com/madagascarhttp://africa.airtel.com/madagascarhttp://en.wikipedia.org/wiki/Madagascarhttp://africa.airtel.com/kenyahttp://en.wikipedia.org/wiki/Kenyahttp://www.airtel.in/http://en.wikipedia.org/wiki/Indiahttp://africa.airtel.com/ghanahttp://en.wikipedia.org/wiki/Ghanahttp://africa.airtel.com/gabonhttp://en.wikipedia.org/wiki/Gabonhttp://africa.airtel.com/drchttp://en.wikipedia.org/wiki/Democratic_Republic_of_the_Congohttp://en.wikipedia.org/wiki/Democratic_Republic_of_the_Congohttp://en.wikipedia.org/wiki/Democratic_Republic_of_the_Congohttp://africa.airtel.com/chadhttp://en.wikipedia.org/wiki/Chadhttp://africa.airtel.com/burkinahttp://en.wikipedia.org/wiki/Burkina_Fasohttp://en.wikipedia.org/wiki/Burkina_Fasohttp://www.bd.airtel.com/http://en.wikipedia.org/wiki/Bangladeshhttp://en.wikipedia.org/wiki/Channel_Islandshttp://en.wikipedia.org/wiki/Channel_Islands


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Madagascar, has a 39%

market share and over 1.4

million customers.

Malawi africa.Airtel.com/malawi

Airtel Malawi is the market

leader with a market share of72%.

Niger africa.Airtel.com/niger

Airtel Niger is the market

leader with a 68% market

share.

Nigeria ng.Airtel.com

Republic

of the Congoafrica.Airtel.com/congob

Airtel Congo is the market


share.

Seychelles africa.Airtel.com/seychelles

Airtel is the leading

comprehensive

telecommunications services

providers with over 55%

market share of mobile market

in Seychelles.

Sierra

Leoneafrica.Airtel.com/sierra

Sri

LankaAirtel.lk

Airtel Lanka commencedoperations on 12 January

2009. It had about 1.8 million

mobile customers at the end

of 2010.

Tanzaniaafrica.Airtel.com/sierra

Airtel Tanzania is the market


share.

Uganda africa.Airtel.com/uganda

Airtel Uganda stands as the

no. 2 operator with a marketshare of 38%.

Zambia africa.Airtel.com/zambia

Channel

Islands :

Jersey and

Guernsey

Airtel-vodafone.je

Airtel operates in the Channel

Islands under the brand name

Airtel-Vodafone through an

agreement with Vodafone.
http://en.wikipedia.org/wiki/Malawihttp://africa.airtel.com/malawihttp://en.wikipedia.org/wiki/Nigerhttp://africa.airtel.com/nigerhttp://en.wikipedia.org/wiki/Nigeriahttp://www.ng.airtel.com/http://en.wikipedia.org/wiki/Republic_of_the_Congohttp://en.wikipedia.org/wiki/Republic_of_the_Congohttp://africa.airtel.com/congobhttp://en.wikipedia.org/wiki/Seychelleshttp://africa.airtel.com/seychelleshttp://en.wikipedia.org/wiki/Sierra_Leonehttp://en.wikipedia.org/wiki/Sierra_Leonehttp://africa.airtel.com/sierrahttp://en.wikipedia.org/wiki/Sri_Lankahttp://en.wikipedia.org/wiki/Sri_Lankahttp://www.airtel.lk/http://en.wikipedia.org/wiki/Tanzaniahttp://africa.airtel.com/sierrahttp://en.wikipedia.org/wiki/Ugandahttp://africa.airtel.com/ugandahttp://en.wikipedia.org/wiki/Zambiahttp://africa.airtel.com/zambiahttp://en.wikipedia.org/wiki/Channel_Islandshttp://en.wikipedia.org/wiki/Channel_Islandshttp://en.wikipedia.org/wiki/Jerseyhttp://www.airtel-vodafone.je/http://en.wikipedia.org/wiki/Guernseyhttp://en.wikipedia.org/wiki/Guernseyhttp://www.airtel-vodafone.je/http://www.airtel-vodafone.je/http://en.wikipedia.org/wiki/Guernseyhttp://en.wikipedia.org/wiki/Jerseyhttp://en.wikipedia.org/wiki/Channel_Islandshttp://en.wikipedia.org/wiki/Channel_Islandshttp://africa.airtel.com/zambiahttp://en.wikipedia.org/wiki/Zambiahttp://africa.airtel.com/ugandahttp://en.wikipedia.org/wiki/Ugandahttp://africa.airtel.com/sierrahttp://en.wikipedia.org/wiki/Tanzaniahttp://www.airtel.lk/http://en.wikipedia.org/wiki/Sri_Lankahttp://en.wikipedia.org/wiki/Sri_Lankahttp://africa.airtel.com/sierrahttp://en.wikipedia.org/wiki/Sierra_Leonehttp://en.wikipedia.org/wiki/Sierra_Leonehttp://africa.airtel.com/seychelleshttp://en.wikipedia.org/wiki/Seychelleshttp://africa.airtel.com/congobhttp://en.wikipedia.org/wiki/Republic_of_the_Congohttp://en.wikipedia.org/wiki/Republic_of_the_Congohttp://www.ng.airtel.com/http://en.wikipedia.org/wiki/Nigeriahttp://africa.airtel.com/nigerhttp://en.wikipedia.org/wiki/Nigerhttp://africa.airtel.com/malawihttp://en.wikipedia.org/wiki/Malawi


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ORGANISATIONAL STRUCTURE:

The organisational structure that existed till recently concentrated on the

hierarchy of the operations (not services) inside the company as a whole.

The structure depicts the corresponding operation/region of different in-charges and hence it didn't hold anyone responsible for each of its

services. So, the company found it better to restructure its organisational

chart and it came into implementation from 1 August. The transformed

organisational structure will have two distinct Customer Business Units

(CBU) with clear focus on B2C (Business to Customer) and B2B

(Business to Business) segments. Bharti Airtels B2C business unit will

comprehensively service the retail consumers, homes and small offices, by

combining the erstwhile business units Mobile, Telemedia, Digital TV,

and other emerging businesses (like M-commerce, M-health, M-

advertising etc.). The B2C organization will consist of Consumer Business

and Market Operations. It is the largest telecommunication company in

India


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COMPANY PROFILE

Vision of Bharti Airtel:

By 2015 Airtel will be the most loved brand, enriching the lives of millions.

"Enriching lives means putting the customer at the heart of everything we do. We will

meet their needs based on our deep understanding of their ambitions, wherever they

are. By having this focus we will enrich our own lives and those of our other key

stakeholders. Only then will we be thought of as exciting, innovation, on their side

and a truly world class company."

Mission of Barti Airtel:

To be globally admired for telecom services that delight customers.

We will meet global standards for telecom services that delight customers

through:

Customer Service Focus Empowered Employees Cost Efficiency Unified Messaging Solutions Innovative Products And Services Error-Free Service Delivery


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MARKETING STRATEGIES

Marketing Mix

The term "marketing mix" was first used in 1953 when Neil Borden, in his

American Marketing Association presidential address, took the recipe idea

one step further and coined the term "marketing-mix". A prominent

marketer, E. Jerome McCarthy, proposed a 4 P classification in 1960,

which has seen wide use. The four Ps concept is explained in most

marketing textbooks and classes.

Seven Ps

Elements of the marketing mix are often referred to as 'the seven P':

Product: A tangible object or an intangible service that is massproduced or manufactured on a large scale with a specific volume of

units. Intangible products are service based like the tourism

industry & the hotel industry or codes-based products like cellphone

load and credits. Typical examples of a mass produced tangible

object are the motor car and the disposable razor. A less obvious

but ubiquitous mass produced service is a computer operatingsystem. Packaging also needs to be taken into consideration. Every

product is subject to a life-cycle including a growth phase followed

by an eventual period of decline as the product approaches market

saturation. To retain its competitiveness in the market, product

differentiation is required and is one of the strategy to differentiate

from its competitors.

Price: The price is the amount a customer pays for the product. It isdetermined by a number of factors including market share,

competition, material costs, product identity and the customer's

perceived value of the product. The business may increase or

decrease the price of product if other stores have the same product.

Place: Place represents the location where a product can bepurchased. It is often referred to as the distribution channel. It can

include any physical store as well as virtual stores on the Internet.

Place is not exactly a physical store where it is available Place is
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nothing but how the product takes place or create image in the mind

of customers. It depends upon the perception o f customers.

Promotion: represents all of the communications that a marketermay use in the marketplace. Promotion has four distinct elements:

advertising, public relations, personal selling and sales promotion.

A certain amount of crossover occurs when promotion uses the four

principal elements together, which is common in film promotion.

Advertising covers any communication that is paid for, from cine ma

commercials, radio and Internet adverts through print media and

billboards. Public relations are where the communication is not

directly paid for and includes press releases, sponsorship deals,

exhibitions, conferences, seminars or trade fairs and events. Wordof mouth is any apparently informal communication about the

product by ordinary individuals, satisfied customers or people

specifically engaged to create word of mouth momentum. Sales

staff often plays an important role in word of mouth and Public

Relations (see Product above).

People: All people involved with consumption of a service areimportant. For example workers, management, consumers etc.

Process: Procedure, mechanism and flow of activities by whichservices are used.

Physical Evidence: The environment in which the service orproduct is delivered, tangible are the one which helps to

communicate and intangible is the knowledge of the people aroundus .
http://en.wikipedia.org/wiki/Promotion_(marketing)http://en.wikipedia.org/wiki/Advertisinghttp://en.wikipedia.org/wiki/Public_relationshttp://en.wikipedia.org/wiki/Personal_sellinghttp://en.wikipedia.org/wiki/Sales_promotionhttp://en.wikipedia.org/wiki/Sales_promotionhttp://en.wikipedia.org/wiki/Personal_sellinghttp://en.wikipedia.org/wiki/Public_relationshttp://en.wikipedia.org/wiki/Advertisinghttp://en.wikipedia.org/wiki/Promotion_(marketing)


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Unique Selling Proposition

To best position your practice, you need to develop a powerful andcompelling unique selling proposition (USP).

What is a USP? A unique selling proposition is a proposition thatcompetitors cannot make or have not made.Marketing Process

Understand the Marketing Place, Needs, Wants & Demand Designing a Customer Driven Strategies Prepare a Marketing Plan Building Customer Relationship Capture value from customers in return

1. Designing a Customer Driven Marketing Strategy:

Their main strategy that they still follow toda y is the diversificationof products they offer.

According to customers demand they make their strategies bykeeping following points in mind;

Which customer they will serve?

2. Which customer they will serve?

They serve their customers on the bases of income level, agethrough market segmentation.

Their main segment which they have captured is combination ofhigher incomes & dual career families.

3. How will they serve these customers?

They fulfil their customers demand through; Value proposition Positioning Unique selling proposition (USP)


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4.Capture Value From Customer In Return:

Committed to providing uncompromising product quality offeringcustomers the highest value for money & giving service that is

warm, friendly & personal.

They also follow social factors to maintain their image throughcorporate social responsibility.

5.Designing a Customer Driven Marketing Strategy:

Their main strategy that they still follow toda y is the diversificationof products they offer.

According to customers demand they make their strategies bykeeping following points in mind;


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PROMOTIONAL STRATEGY

After the liberalization of the Indian Telecom Sector in 1994, the Indian

cellular market witnessed a surge in cellular services. By 2005, there were

a total of 12 players in the market with the five major pla yers being BhartiTele-Ventures Limited (Bharti), Bharat Sanchar Nigam Limited (BSNL),

Hutchinson-Essar limited (Hutch), Idea Cellular limited (Idea) and

Reliance India Mobile (RIM) (Refer Exhibit I).

All the players except RIM offered services based on the Global System

for Mobile (GSM) technology. As competition in the telecom arena

intensified, service providers took new initiatives to woo customers.

Prominent among these were - celebrity endorsements, loyalty rewards,

discount coupons, business solutions and talk time schemes. The most

important consumer segments in the cellular industry were the youthsegment and the business class segment. The youth segment was the

largest and fastest growing segment and was therefore targeted most

heavily by cellular service providers.

Bharti Tele-Ventures adopted celebrity endorsement as its chief

promotional strategy. By 2004 it emerged the unprecedented leader

commanding the largest market share in the cellular service market. (Refer

Exhibit II). Hutch implemented the celebrity endorsement strategy

partially, relying primarily on its creative advertising for th e promotion ofits brand. BSNL, on the other hand, attracted the consumer throu gh its low

cost schemes. Being a state owned player, BSNL could cover rural areas,

and this helped it incr ease its subscriber base. Reliance was another player

that cashed on its innovative promotional strategies, which included

celebrity endorsements and attractive talk time schemes. Idea relied

heavily on its creative media advertising sans celebrities.

Over the last couple of years, the market has grown considerably, with

deeper penetration and wider usage of voice and data services,

accompanied by much higher competitive intensity," Atul Bindal, chief

marketing officer, Bharti TeleVentures, expands on this. "In this context,

differentiating merely on network, coverage and SMS is just not enough.

You need to go beyond all the rational identifiers - which are prerequisites

in any, case - and connect at a deeper level. We needed a strong

differentiator in an increasingly commoditized and crowded market. We

found this differentiator in a core human truth that defines our category -

which is that there are moments when you need to make your point, when

you need to be heard. Expressing and communicating are perhaps two of

the most basic emotions . Airtel enables you to make your point in themost expressive way, anytime, anywhere. The campaign is towards owning


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this through 'Express yourself.' We believe 'Express yourself' allows us to

connect at a deeper level and create a long.

For Airtel, the challenge also lay in presenting a unified 'face' to the

consumer. This assumes significance when viewed in the light of the

company's pre- and post-paid communication, which, in the past, had beentreated very differently. Brand image, as a result, was being driven in two

different dimensions. "Brand Airtel is a category leader straddling

completely different market segments such as consumer, business and

corporate, as well as different voice, data and payment platforms," says

Bindal. "'Express yourself' enables the brand to unify and connect across

the entire base of our existing and prospective customers."

One of the most obvious benefits of owning a property such as 'candid

expression' (and 'Express yourself') is the ex pansive nature of the thought.

"The moment you have as broad a canvas as 'Express yourself', it becomeseasy for anyone working on the brand to come up with new ideas and

executions. That's what makes a good campaign idea," observes Rediff's

Prashant Godbole, who, along with creative partner Zarvan Patel,

conceived the campaign. This is just the proverbial tip of the iceberg,

Patel adds. "We will be taking the idea forward in many different ways.

In October 2002, Magic led the market, with 30% of the market share.

Bharti claimed that its strategies were one of the most ambitious

experiments ever in the Indian pre-paid cellular telephony market.

However, given the increasing competitive pressure, doubts were beingexpressed regarding the ability of Bharti's marketing initiatives to help

Magic retain its 'Magic' in the future

AIRTEL LAUNCHES VQE (VOICE QUALITY ENHANCER)

FOR THE FIRST TIME IN KOLKATA

Introducing VQE (Voice Quality Enhancer) for the first time in Kolkata.

VQE is a revolutionary new system that spectrally reduces b ackground

noise. It eliminates acoustic echo, adjusts speech levels in both directions

and does away with low or distorted speech so that every word of your's

can be heard clearly, wherever you.

The VQE technology has been sourced from Tellabs of USA, world

leaders in Voice Quality technology.


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AIRTEL NEWS :

Bharti Airtel inks USD 400 million network exp ansion contract withNOKIA.

Bharti Airtel limited: Q2 cash profit exceeds Rs. 1,600 crores, PBTcrosses Rs. 1,000 crores.

Bharti Airtel is amongst Indias Most Admired Knowledgeenterprises in 2006.

Sunil Bharti Mittal receives The Honorary Fellowship from IETE. Notice of postal ballot for seeking consent of the shareholders on

scheme of amalgamation of Satcom Broadband Equipments Limitedand Bharti Broadband Limited with Bharti Airtel Limited.

Bharti Airtel to Observe Silent period from October 1, 2006.Cellular service provider Airtel seems to have hit the right note with its

new commercial starring musician A R Rahman. The commercial which is

currently on air has a beat which also doubles up as a ringtone which is

ostensibly available only to Airtel users. But the interesting part is that

the ringtone is being flaunted not just by Airtel customers but by

customers of rival service providers like BPL, Orange and Dolphin as

well!

We did expect the tune to catch up but this has really exceeded our

expectations, admits Bharti Cellulars chief marketing officer (western

region) Pratik Pota. Overall, he explains, it is a great advertising product

for Airtel and works like a walking, talking brand ambassador.

The ringtone which is also the jingle for Airtel s TV commercial, is

proving to be a potent advertising tool for the company. It is not veryclear what this means for the other cellular operators. Cellular users have

been f orward ing the tune to one another, which according to Mr Pota,

has given Airtel a chance to enter the mind of the user irrespective of

which service he opts for.

It gives the user a chance to go back to the Airtel product and acts as a

strong reminder medium, he explains. Market ing professionals like

Samsika Marketing Consultants managing director Jagdeep Kapoor point

to the usage of an audio celebrity as something that is significant.


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The normal practice is to opt for film stars and sportsmen rather than an

audio personality he says.

Rivals, though seemingly unfazed by the phenomenon, seem to be doing

their own homework on this brand of advertising. While none of them

commented on Airtels strategy and its impact on their own subscriber

base, one advertising professional working with a rival service provider

opines that the tune is transient and not likely to have any long term

impact as a brand building tool.

Being the latest entrant in the Mumbai circle, Airtel has had to find ways

of cutting through the clutter. Says Mr. Kapoor, Airtel will have try to

find ways to attract new customers and convert the existing ones.

Explaining that the usage of an audio celebrity was more strategic than

tactical, he adds that non -Airtel users will have the Airtel brandexperience in spite of not using the service .


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SERVICES FROM AIRTEL

Mobile:

Airtel has nationwide presence and is the market leader with a market

share of almost completely (as of May 2010). It is 6th most valued brand

according to an annual survey conducted by Brand Finance and The

Economic Times in 2010.

On 19 October 2004, Airtel announced the launch of a BlackBerry

Wireless Solution in India. The launch is a result of a tie-up between

Bharti Tele-Ventures Limited and Research In Motion (RIM).

The Apple iPhone 3G was rolled out in India on 22 August 2008 by Airtel

& Vodafone. Both the cellular service providers rolled out their Apple

iPhone 3GS in the first quarter of 2010. However, high prices and contract

bonds discouraged consumers and it was not as successful for both the

service providers as much as the iPhone is successful in other markets of

the world. The Apple iPhone 4 was introduced on 27 May 2011 by Airtel

& Aircel.
http://en.wikipedia.org/wiki/Brand_Financehttp://en.wikipedia.org/wiki/Research_In_Motionhttp://en.wikipedia.org/wiki/Apple_Inc.http://en.wikipedia.org/wiki/IPhone_3Ghttp://en.wikipedia.org/wiki/Vodafone_Essarhttp://en.wikipedia.org/wiki/Apple_Inc.http://en.wikipedia.org/wiki/IPhone_3GShttp://en.wikipedia.org/wiki/Apple_Inc.http://en.wikipedia.org/wiki/IPhone_4http://en.wikipedia.org/wiki/Aircelhttp://en.wikipedia.org/wiki/Aircelhttp://en.wikipedia.org/wiki/IPhone_4http://en.wikipedia.org/wiki/Apple_Inc.http://en.wikipedia.org/wiki/IPhone_3GShttp://en.wikipedia.org/wiki/Apple_Inc.http://en.wikipedia.org/wiki/Vodafone_Essarhttp://en.wikipedia.org/wiki/IPhone_3Ghttp://en.wikipedia.org/wiki/Apple_Inc.http://en.wikipedia.org/wiki/Research_In_Motionhttp://en.wikipedia.org/wiki/Brand_Finance


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Pre Paid Features

Here are some of the many advantages that Airtel prepaid brings you.

Total Cost Control

Pre activated STD/ISD without deposits or rentalsStrong Network coverageInstant Balance and Validity EnquiryRecharge your Airtel PrepaidPrepaid Roaming

More with Airtel Prepaid

Reach us Anytime Anywhere

1.Total Cost Control You can control your Airtel Prepaid like never before. No more rentals or

deposits simply recharge as much as you need to from as low as Rs. 10,

to as high as Rs. 10,000/-.

2.Pre activated STD/ISD without deposits or rentals

You can now enjoy a pre -activated STD/ISD on your Airtel Prepaid. No

more paying deposits or having a minimum balance in your account to

make an STD/ISD call. Hassle-free calls are here to st ay! Click here fo r

more information on STD/ISD rates in your circle new.

3.Strong Network Coverage

Enjoy complete clarity when calling with Airtels world-class technology

and unbreakable network coverage that spans over 23 circles across t he

country.

4.Instant Balance and Validity Enquiry

Your account balance is updated on the screen of your handset at the end

of each chargeable call. You can also call 123 from your mobile phone and

listen to the voice announcement or simply dial *123#, press 'OK' or 'YES'
http://www.airtel.in/wps/wcm/connect/airtel.in/airtel.in/home/foryou/mobile/prepaid+services/features/#cost#costhttp://www.airtel.in/wps/wcm/connect/airtel.in/airtel.in/home/foryou/mobile/prepaid+services/features/#std#stdhttp://www.airtel.in/wps/wcm/connect/airtel.in/airtel.in/home/foryou/mobile/prepaid+services/features/#std#stdhttp://www.airtel.in/wps/wcm/connect/airtel.in/airtel.in/home/foryou/mobile/prepaid+services/features/#network#networkhttp://www.airtel.in/wps/wcm/connect/airtel.in/airtel.in/home/foryou/mobile/prepaid+services/features/#balance#balancehttp://www.airtel.in/wps/wcm/connect/airtel.in/airtel.in/home/foryou/mobile/prepaid+services/features/#recharge#rechargehttp://www.airtel.in/wps/wcm/connect/airtel.in/airtel.in/home/foryou/mobile/prepaid+services/features/#roaming#roaminghttp://www.airtel.in/wps/wcm/connect/airtel.in/airtel.in/home/foryou/mobile/prepaid+services/features/#getmore#getmorehttp://www.airtel.in/wps/wcm/connect/airtel.in/airtel.in/home/foryou/mobile/prepaid+services/features/#reach#reachhttp://www.airtel.in/wps/wcm/connect/Airtel.in/airtel.in/home/foryou/mobile/prepaid+services/tariffs/http://www.airtel.in/wps/wcm/connect/Airtel.in/airtel.in/home/foryou/mobile/prepaid+services/tariffs/http://www.airtel.in/wps/wcm/connect/airtel.in/airtel.in/home/foryou/mobile/prepaid+services/features/#reach#reachhttp://www.airtel.in/wps/wcm/connect/airtel.in/airtel.in/home/foryou/mobile/prepaid+services/features/#getmore#getmorehttp://www.airtel.in/wps/wcm/connect/airtel.in/airtel.in/home/foryou/mobile/prepaid+services/features/#roaming#roaminghttp://www.airtel.in/wps/wcm/connect/airtel.in/airtel.in/home/foryou/mobile/prepaid+services/features/#recharge#rechargehttp://www.airtel.in/wps/wcm/connect/airtel.in/airtel.in/home/foryou/mobile/prepaid+services/features/#balance#balancehttp://www.airtel.in/wps/wcm/connect/airtel.in/airtel.in/home/foryou/mobile/prepaid+services/features/#network#networkhttp://www.airtel.in/wps/wcm/connect/airtel.in/airtel.in/home/foryou/mobile/prepaid+services/features/#std#stdhttp://www.airtel.in/wps/wcm/connect/airtel.in/airtel.in/home/foryou/mobile/prepaid+services/features/#cost#cost


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button and your account balance will be displayed on the screen of your

handset.

5.Recharge your Airtel Prepaid

Recharging is Easy. The calling value on your card keeps reducing as you

make calls or use any other chargeable service. Choose the Airtel Prepaid

Recharge Coupon thats right for you, from a variety of tailormade

recharge coupons with different denominations, which are available at a

number of outlets across your cit y. Simply follow the procedure

mentioned below, to recharge your phone.

More Recharge options: 1.Flexible recharge voucher

This unique recharge voucher gives you the option to choose betweenvalidity or talktime, as per your need.

2.Easy Recharge

Recharge your Airtel Prepaid Card electronically with value that suits

your needs, starting from Rs. 10 till Rs. 10,000. You can also recharge

your Airtel Prepaid while roaming anywhere in the country. Click here for

Airtel Easy Charge options.

3.24-hour Recharge via ATM

Recharge your Airtel Prepaid round-the-clock at your nearest ATM. Just

walk up to your nearest ATM, insert the ATM card and enter your ATM

PIN number. Select 'Mobile Recharge / Bill Pay' from the main menu and

follow the prompts to recharge your prepaid. This r echarge option is

available with all leading banks.

4.Internet Recharge

You may log on to the Internet banking website of your bank and select

the prepaid recharge option to recharge your Airtel prepaid. Many leading

banks provide Internet based recharging.

Prepaid RoamingAirtel Prepaid comes preactivated with 'National Roaming', so you stay

connected no matter wherever you are. You can also send or receive MMS,

check your email and access other GPRS services while roaming in India

as you would in your own city. While traveling abroad you can receive

calls & send or receive SMS.

For coverage & charges while roaming, click here
http://www.airtel.in/wps/wcm/connect/Airtel.in/airtel.in/home/foryou/mobile/prepaid+services/tariffs/http://www.airtel.in/wps/wcm/connect/Airtel.in/airtel.in/home/foryou/mobile/prepaid+services/roaming/http://www.airtel.in/wps/wcm/connect/Airtel.in/airtel.in/home/foryou/mobile/prepaid+services/roaming/http://www.airtel.in/wps/wcm/connect/Airtel.in/airtel.in/home/foryou/mobile/prepaid+services/tariffs/


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In case you are not able to login to an y network while roaming,

please follow these instructions:

More with Airtel Prepaid

Airtel brings you, a wide range of Services that will change the way you

communicate. Try them and discover a whole new world of fun and

excitement.

1.Call management Services

Call waiting, call hold, call divert and Caller Line Identification

Presentationall with your Airtel prepaid connection.

2.Voice Mail

When your handset is switched off, or youre too busy to answer the

phone, Airtel Voicemail will answer your calls and record a message. Thebest part is that there's no extra monthly cost for setting up Voicemail -

you just pay for the phone call when you use the service.

3.SMS (Short Messaging Service)

Send messages quickly and easily using text, if it's too noisy to talk or you

don't have much time. It's the way to share those interesting one-liners,

important reminders and rib-tickling jokes, with an yone, anytime,

anywhere in the world.

4.Subscription Alerts

Get regular alerts on news, jokes, business, health and films on your Airtel

mobile phone with Subscription Services. SMS to 53333

for News, for Jokes, for Business News, for Sports Alerts & for Vaastu tips.

5.MMS (Multi-media Messaging Service):

Jazz up your messages with pictures, images and vid eo clippings, with

MMS from Airtel! To activate MMS on your phone, SMS 'MMS' to 56465

and save service settings.

6.Airtel Live

Make your mobile the most happening entertainment destination with

Airtel Live Airtel brings you the latest in entertainment and information

services, right on your phone!

7.Airtel Live WAP Services : Download the latest ring tones, games,

wallpapers, videos and much more. You can also get news clips, watch

live TV and download full songs on you phone. To get Airtel Live settings

on your phone, SMS 'Live' to 56465 and s ave the settings that you receive


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as your preferred connection. Airtel Live Portal can be accessed from you

GPRS enabled phone, by sending a SMS 'FUN' to 5 6465.

8.Airtel Live Voice Services: Just Dial 56465, and name the service. For

e.g. say ring tones to download your favorite ring tones. You can alsochoose a variety of content options like Live Cricket Commentary, latest

National / International News, Movie Reviews or Stock Market Updates.

9.Airtel Live SIM Services : Access loads of fun content and exciting

services like cricket, stocks, on your phone at the touch of a few buttons

with Airtel Live SIM based Services on your SIM card menu. To

download new services on your Airtel SIM, choose the "What's new"

option under the "Airtel services" menu.

10.Airtel Live SMS Services:You can enjoy a host of services b y sending

a keyword as an SMS to 56465! Choose Astrology / Horoscope, Cricket,

Bollywood / Hollywood / Indi Pop Ring tones. In case you need assistance

SMS, Help to 56465.

11.Hello Tunes

Tired of that boring old tring tring on your phone? Now when a friend

calls, make them groove to the hottest new tracks burning up the music

charts with Hello Tunes from Airtel! Choose from a library of over 80000songs from more than 16 languages. Whats more, copy any Hello tune you

like by simply pressing * on your phone when the Hello Tune is playing

on your friends phone. Click here for more information on Hello Tunes.

12.Reach us Anytime Anywhere

In case you need assistance, dial '121' - our number, accessible from

anywhere in the country, even while roaming. You can also send us an

SMS to 121 or mail us at [email protected].

*In case of email, mention your mobile no. like, 9810012345, in the

subject of the mail for a quicker response.
http://www.airtel.in/wps/wcm/connect/Airtel.in/airtel_live/home/music/hello+tunes/mailto:[email protected]:[email protected]://www.airtel.in/wps/wcm/connect/Airtel.in/airtel_live/home/music/hello+tunes/


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Post Paid Features

Easy BillingEnjoy a host of rich features only with Airtel e-bi ll. Re gister fr ee on M y

Airtel section and view your monthly bill with call details for last three

months. Sort your calls between personal and official or analyze your

usage, at the click of a button. To change your tariff plan call our IVR at

121 and leave a request, you can also send in your requests through email

[email protected], log your request on My Airtel section of the

website or SMS the change to 121.

Easy Payment Options. Anytime AnywhereYou can choose from a host of convenient payment options only with

Airtel. Walk into any Airtel relationship centre and make your payments

by cash or credit card. Drop a cheque at any of the drop boxes for making

payments or simply log on to My Airtel section and pay instantly through

your credit card. You can also opt for easy payment options like:Standing

InstructionsYou can give us standing instructions to debit your credit card

account for your monthly Airtel bills. All you have to do is fill the

Standing Instruction Form and mail, fax it to us or drop it any of ourrelationship centres.Electronic Clearing SystemFill an ECS form and m ail,

fax it to us or drop it any of our relationship centres to directly debit your

bank account for your monthly Airtel bill.Pay while roaming Airtel has

introduced 'Anywhere payment' that offers you the conv enience of making

payments while you roam. Walk in to any Airtel Relationship Centre in

the country, make payments by cash or credit card and enjoy uninterrupted

Airtel Services.
mailto:[email protected]:[email protected]


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Credit limitYour pre-set credit limit mentioned on your monthly bill helps you keep

your mobile charges in control, keeps track of your usage and ensures that

your mobile phone is not misused. Should you exceed your credit limit,

you will be informed via a voice or a non-voice message to make an

interim payment and reduce your account balance below your credit limit.

You may also choose to pay us an additional refundable deposit to

enhance your credit limit or opt for our convenient payment method of

Credit Card Standing instruction .You can also make use o f ECS facility.

Strong Network CoverageEnjoy complete clarity when calling with Airtel .It offers you world class

technology and unbreakable network coverage that spans over 23 circles

across the country.

Long Distance Calling FacilityCall long distance calls in India and Overseas with STD / ISD facility on

your Airtel phone.Click here for more information on STD/ISD rates.

Widest Roaming - National and InternationalAirtels roaming service allows you to stay connected and use your mobile

phone to make or receive calls from almost anywhere in India and also

over 160 countries, abroad.Click herefor more information on Airtel

Roaming.

GPRS - Roaming

Use Airtel Postpaid's GPRS services, while roaming, to access the internetand office mails (eg. BlackBerry services), from almost anywhere in India

and abroad.Click herefor more information on Airtels GPRS Roaming.

Reach us, Anytime AnywhereIn case you need assistance, dial '121' - our number, accessible from

anywhere in the country, even while roaming. You can also send us an

SMS to 121 or mail us at [email protected] *In case of email, mention
http://www.airtel.in/wps/wcm/connect/Airtel.in/airtel.in/home/foryou/mobile/postpaid+services/tariffs/pg_fy_mb_posp_tariffhttp://www.airtel.in/wps/wcm/connect/Airtel.in/airtel.in/home/foryou/mobile/postpaid+services/roaming/pg_fy_mb_posp_roaminghttp://www.airtel.in/wps/wcm/connect/Airtel.in/airtel.in/home/foryou/mobile/postpaid+services/roaming/pg_fy_mb_posp_roamingmailto:[email protected]:[email protected]://www.airtel.in/wps/wcm/connect/Airtel.in/airtel.in/home/foryou/mobile/postpaid+services/roaming/pg_fy_mb_posp_roaminghttp://www.airtel.in/wps/wcm/connect/Airtel.in/airtel.in/home/foryou/mobile/postpaid+services/roaming/pg_fy_mb_posp_roaminghttp://www.airtel.in/wps/wcm/connect/Airtel.in/airtel.in/home/foryou/mobile/postpaid+services/tariffs/pg_fy_mb_posp_tariff


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your mobile no. like 9810012345 in the subject of the mail for a quicker

response.

Best Value PlanWe also offer ?Best Value Plan' to our customers; get in touch with our

customer support to know yours.

3G

On 18 May 2010, 3G spectrum auction was completed and Airtel will have

to pay the Indian government 12,295 crore (US$2.34 billion) for

spectrum in 13 circles, the most amount spent by an operator in this

auction. Airtel won 3G licenses in 13 telecom circles of India: Delhi,

Mumbai, Andhra Pradesh, Karnataka, Tamil Nadu, Uttar Pradesh (east),

Rajasthan, West Bengal, Himachal Pradesh, Bihar, Assam, North East,

Jammu & Kashmir. Airtel also operates 3G services in Maharashtra, Goa,

Kanpur and Kolkata through an agreement with Vodafone and in Gujarat

through an agreement with Idea. This gives Airtel a 3G presence in 15 out

of 22 circles in India.

On 20 September 2010, Bharti Airtel said that it has given contracts to

Ericsson India, Nokia Siemens Networks (NSN) and Huawei Technologies

to set up infrastructure for providing 3G services in the country. These

vendors will plan, design, deploy and maintain 3G-HSPA (third

generation, high speed packet access) networks in 13 telecom circles

where the company has won 3G licences. While Bharti Airtel has awarded

network contracts for seven 3G circles to Ericsson India, NSN would
http://www.airtel.in/wps/wcm/connect/Airtel.in/airtel.in/home/foryou/mobile/postpaid/reach+airtel/http://en.wikipedia.org/wiki/Crorehttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/Delhihttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Karnatakahttp://en.wikipedia.org/wiki/Uttar_Pradeshhttp://en.wikipedia.org/wiki/West_Bengalhttp://en.wikipedia.org/wiki/Biharhttp://en.wikipedia.org/wiki/Northeast_Indiahttp://en.wikipedia.org/wiki/Jammu_%26_Kashmirhttp://en.wikipedia.org/wiki/Maharastrahttp://en.wikipedia.org/wiki/Goahttp://en.wikipedia.org/wiki/Kanpurhttp://en.wikipedia.org/wiki/Kolkatahttp://en.wikipedia.org/wiki/Vodafone_Essarhttp://en.wikipedia.org/wiki/Gujarathttp://en.wikipedia.org/wiki/Idea_Cellularhttp://en.wikipedia.org/wiki/Ericssonhttp://en.wikipedia.org/wiki/Nokia_Siemens_Networkshttp://en.wikipedia.org/wiki/Huaweihttp://en.wikipedia.org/wiki/Huaweihttp://en.wikipedia.org/wiki/Nokia_Siemens_Networkshttp://en.wikipedia.org/wiki/Ericssonhttp://en.wikipedia.org/wiki/Idea_Cellularhttp://en.wikipedia.org/wiki/Gujarathttp://en.wikipedia.org/wiki/Vodafone_Essarhttp://en.wikipedia.org/wiki/Kolkatahttp://en.wikipedia.org/wiki/Kanpurhttp://en.wikipedia.org/wiki/Goahttp://en.wikipedia.org/wiki/Maharastrahttp://en.wikipedia.org/wiki/Jammu_%26_Kashmirhttp://en.wikipedia.org/wiki/Northeast_Indiahttp://en.wikipedia.org/wiki/Biharhttp://en.wikipedia.org/wiki/West_Bengalhttp://en.wikipedia.org/wiki/Uttar_Pradeshhttp://en.wikipedia.org/wiki/Karnatakahttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Delhihttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/Crorehttp://www.airtel.in/wps/wcm/connect/Airtel.in/airtel.in/home/foryou/mobile/postpaid/reach+airtel/


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manage networks in three circles. Chinese telecom equipment vendor

Huawei Technologies has been introduced as the third partner for three

circles.

On 24 January 2011, Airtel launched 3G services in Bangalore, Karnataka its largest circle by revenue. With this launch, Airtel became the third

private operator (fifth overall) to launch its 3G services in the country

following Reliance Communications and Tata Docomo. On 27 January

2011, Airtel launched 3G in Chennai and Coimbatore.

On 27 July 2011 Airtel launched 3G in 3 Major Cities in

Kerala(Trivandrum, Cochin & Calicut) with 3G network sharing

agreement between idea.

On 3 August 2011, Airtel launched 3G in Maharashtra & Goa with 3G

network sharing agreement between idea.

Airtel plans to cover 1,500 cities across 13 circles by the end of March

2012. The company, which has 3G licenses for 13 circles, is also in talks

with other service providers to roll out the services in the remaining 10

circles as part of its roaming offerings. Airtel had about 3 million 3G

subscribers as of May 2011.

4G

On 19 May 2010, the broadband wireless access (BWA) or 4G spectrum

auction in India ended. Airtel paid 3314.36 crores for spectrum in 4

circles. The circles it will provide 4G in are Maharashtra, Karnataka,

Punjab and Kolkata.

According to Cellular Operators Association of India (COAI) directorgeneral Rajan S. Mathews, Airtel is expected to launch 4G services in first

quarter of 2012. They are expected to use LTE technology.
http://en.wikipedia.org/wiki/Bangalorehttp://www.teletechnology.in/?p=3512http://en.wikipedia.org/wiki/4Ghttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Karnatakahttp://en.wikipedia.org/wiki/Punjab,_Indiahttp://en.wikipedia.org/wiki/Kolkatahttp://en.wikipedia.org/wiki/Cellular_Operators_Association_of_Indiahttp://en.wikipedia.org/wiki/3GPP_Long_Term_Evolutionhttp://en.wikipedia.org/wiki/3GPP_Long_Term_Evolutionhttp://en.wikipedia.org/wiki/Cellular_Operators_Association_of_Indiahttp://en.wikipedia.org/wiki/Kolkatahttp://en.wikipedia.org/wiki/Punjab,_Indiahttp://en.wikipedia.org/wiki/Karnatakahttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/4Ghttp://www.teletechnology.in/?p=3512http://en.wikipedia.org/wiki/Bangalore


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Telemedia

The Telemedia business provides services in 89 Indian cities and consists

of two brands.

Airtel Broadband provides broadband and IPTV services. Airtel provides

both capped as well as unlimited download plans [reduced speeds at

unlimited data are implied]. The maximum speed available for home users

is 16Mbit/s.

Airtel Fixed Line which provides fixed line services.

Airtel has about 3.16 million wireline customers, of which 42.6% are

broadband/internet subscribers as of August 2010. Until 18 September

2004, Bharti provided fixed-line telephony and broadband services under

the Touchtel brand. Bharti now provides all telecom services including

fixed-line services under a common brand "Airtel".

Digital Television

TheDigital TV business provides Direct-to-Home (DTH) TV services across


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India under the brand name Airtel digital TV. It started services on 9

October 2008 and has about 32.44 million customers as of August 2010.

Airtel digital TV is an Indian direct broadcast satellite service provider

owned and operated by Bharti Airtel. Its satellite service, launched on

2008, transmits digital satellite television and audio to households in

India. It uses MPEG-4 digital compression with DVB-S2 technology,

transmitting using INSAT 4CR 74E and SES 7 108.2E. Airtel Digital TV

service was launched on 8 October 2008.

Its primary competitors are cable television and other DTH service

providersReliance Big TV,DD Direct+,Dish TV, Tata Sky, Sun Direct,

and Videocon D2H. It has a total subscriber base of 6.8 million as of 30

November 2011.

Additional Features:

Airtel Digital TV Recorder

A premium DVR Digital Video Recorder allows 150 hours of recording

live TV on a 160 GB hard disk with MPEG 4 picture clarity. This productwas discontinued after the launch of [HD] Recorder.

Airtel Digital TV [HD]

Airtel Digital TV HD provides channels in their native resolution of 1080i

or 720p with 16:9 aspect ratio. The STB is compatible with 7.1 Channel

Dolby Digital Plus surround sound as well and is in fact the first HD STB

in India to be compliant with Dolb y digital Plus.

Airtel Digital TV [HD] Recorder

On 4 May 2010, Airtel di gital TV from bharti Airtel announced the l aunch

of its 3D ready High Definition Personal Video Recorder (HD Recorder).

Retaining its pioneering Remote Recording feature, Airtel digital TV's HD

Recorder offers unique features of Automatic Favourites, Search and

Genre and Category sort and is 3D ready. It is also the first STB in India

to support compatibility for 1080p signals i n future.
http://en.wikipedia.org/wiki/Airtel_digital_TVhttp://en.wikipedia.org/wiki/Direct_broadcast_satellitehttp://en.wikipedia.org/wiki/Bharti_Airtelhttp://en.wikipedia.org/wiki/Satellite_televisionhttp://en.wikipedia.org/wiki/MPEG-4http://en.wikipedia.org/wiki/DVB-S2http://en.wikipedia.org/wiki/Indian_National_Satellite_System#INSAT_4CRhttp://en.wikipedia.org/wiki/SES7http://en.wikipedia.org/wiki/Cable_televisionhttp://en.wikipedia.org/wiki/BIG_TVhttp://en.wikipedia.org/wiki/DD_Direct%2Bhttp://en.wikipedia.org/wiki/Dish_TVhttp://en.wikipedia.org/wiki/Tata_Skyhttp://en.wikipedia.org/wiki/Sun_Directhttp://en.wikipedia.org/wiki/Videocon_D2Hhttp://en.wikipedia.org/wiki/Videocon_D2Hhttp://en.wikipedia.org/wiki/Sun_Directhttp://en.wikipedia.org/wiki/Tata_Skyhttp://en.wikipedia.org/wiki/Dish_TVhttp://en.wikipedia.org/wiki/DD_Direct%2Bhttp://en.wikipedia.org/wiki/BIG_TVhttp://en.wikipedia.org/wiki/Cable_televisionhttp://en.wikipedia.org/wiki/SES7http://en.wikipedia.org/wiki/Indian_National_Satellite_System#INSAT_4CRhttp://en.wikipedia.org/wiki/DVB-S2http://en.wikipedia.org/wiki/MPEG-4http://en.wikipedia.org/wiki/Satellite_televisionhttp://en.wikipedia.org/wiki/Bharti_Airtelhttp://en.wikipedia.org/wiki/Direct_broadcast_satellitehttp://en.wikipedia.org/wiki/Airtel_digital_TV


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CUSTOMER SATISFACTION

1. Encourage Face-to-Face Dealing

This is the most daunting and downright scary part of interacting with

customer. Its important to meet your customers face to face at least once

or even twice during the course of a project.

My experience has show that a client finds it easier to relate to and work

with someone they have actually met in person rather than a voice on the

phone or someone typing into an email or messenger program. When you

do meet them becalm confident and above all take time to asked them

what they need .I believe that if a potential client spends over half the

meeting doing the talking youre well on your way to a scale.

2.Respond to Messages

Promptly & Keep Your Clients Informed

.This goes without saying .We all know how annoying it is to wait days

for response to an email or phone call. It might not always be practical to

idea; withal customer queries within the space of a few hour, but at least

email or call them back and let them know you have received their

message and you will contact them about it as soon as possible Even if

you are not able to solve problem right away let the customer know youare working on it.

3.Be Friendly and Approachable

You can hear a smile through the phone. This is very Its very important

to be friendly courteous and to make your clients feel like you are their

friend and you are there to help them out. There will be times when you

want to our clients over the head repeatedly with a blunt object ithappens to all of us .Its vital t hat

You keep a clear head respond tom your clients wishes as best you can

and at all times remain polite and courteous.

4. Have a Clearly Define Customer Services Policy

This may not be too important when you are just staring out but a clear

defined customer services policy is going to save you a lot of time and


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effort in the long run. If a customer has a problem, what should they do?

If the fist option dose network then what? Should they contact different

people for billing and technical enquiries? If they are satisfied with any

aspect of your customer services who should they tell? There is nothing

more annoying for a client than being passed from person to per son or notknowing who to turn to. Making sure they know exactly what to do each

stage of their enquiry should be of utmost important. So make sure

your customer services policy is present on your site and anywhere else

it may useful.

5. Attention to Detail (also known as The Little Niceties)

Have you ever received a Happy Birthday email or card from a company

you were a client of? Have you ever had a personalized sign-up

confirmation email for a service that you could tell was typed from

scratch? These little niceties can be time consuming and aren t alwa ys

cost effective but remember to do them.

Even if it as small as sending a Happy Holida ys email to all your customer

.Its something .It shows you care it show there are real people on the

other end of that screen or telephone and most importantly It make the

customer feel welcomed wanted and value.

6.Anticipate Your Clients Needs

Go of Your Way to Help Them Out.

Some time this is easier said than done .How ever achieving this level

of understanding with our clients will do wonders for your working

relationship.

7. Honour Your Promises

Its possible this is the most important point in this article. The simple

messages when you promise something deliver. The most common

example here is project delivery date. Client do not to be disappointed no

fault of your own. Project can be late technology can fail sub-contractor

do not always deliver on time. In this case a quick apology and assurance

it will be ready ASAP would not amiss .


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APPORACHES OF BHARTI AIRTEL

Acquisitions And Mergers

MTN

In May 2008, it emerged that Bharti Airtel was exploring the possibility of

buying the MTN Group, a South Africa-based telecommunications

company with coverage in 21 countries in Africa and the Middle East. The

Financial Times reported that Bharti was considering offering

US$45 billion for a 100% st ake in MTN, which would be the largest

overseas acquisition ever by an Indian firm. However, both sides

emphasize the tentative nature of the talks, while The Economist magazine

noted, "If anything, Bharti would be marrying up," as MTN has more

subscribers, higher revenues and broader geographic coverage. However,

the talks fell apart as MTN group tried to reverse the negotiations by

making Bharti almost a subsidiary of the ne w company.

In May 2009, Bharti Airtel again confirmed that it is in Talks with MTN

and companies have now agreed discuss the potential transaction

exclusively by 31 July 2009. Bharti Airtel said in a statement "Bharti

Airtel Ltd is pleased to announce that it has renewed its effort for a

significant partnership with MTN Group".

Talks eventually ended without agreement, due to the South African

government opposition.

Zain

In March 2010, Bharti struck a deal to buy the Kuwait firm's mobile

operations in 15 African countries, in India's second biggest overseas

acquisition after Tata Steel's $13 billion buy of Corus in 2007. Bharti

Airtel completed its $9 billion acquisition of African operations from

Kuwait's Zain, making the firm the world's No. 5 wireless carrier by

subscribers.Airtel has reported that its revenues for the fourth quarter of

2010 grew by 53% to US$3.2 billion compared to the previous year, newly

acquired Zain Africa division contributed US$911 million to the total.

However, net profits dropped b y 41% from US$470 million last year to

US$291 million this year due to a US$188 million increase in radio

spectrum charges in India and an increase of US$106 million in de bt

interest.
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Telecom Seychelles

On August 11, 2010, Bharti Airtel announced that it would acquire 100%

stake in Telecom Seychelles for US$62 million taking its global presence

to 19 countries. Telecom Seychelles began operations in 1998 andoperates 3G, Fixed Line, ship to shore services satellite telephony, among

value added services like VSAT and Gateways for International Traffic

across the Seychelles under the Airtel brand. The company has over 57%

share of the mobile market of Seychelles. Airtel announced plans to invest

US$10 million in its fixed and mobile telecoms network in the Seychelles

over three years, whilst also participating in the Seychelles East Africa

submarine cable (SEAS) project. The US$34 million SEAS project is

aimed at improving the Seychelles global connectivity by building a

2,000 km undersea high speed link to Dar as Salaam in Tanzania.

Joint Ventures

Airtel-Ericsson

As per a five-year managed services agreement signed recently, Ericsson

will manage and optimize Airtels mobile networks in Africa. Ericsson

will modernize and upgrade Airtels mobile networks in Africa with thelatest technology including its multi standard RBS 6000 base station. As

part of the modernization, Ericsson will also provide technology

consulting, network planning & design and network deployment.Ericsson

has been the managed services and network technology partner in the

Asian operations.

Rebranding
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On 18 November 2010, Airtel rebranded itself in India in the first phase of

a global rebranding strategy. The company unveiled a new logo with

'Airtel' written in lower case. Designed by London-based brand agency,

Brand Union, the new logo is the letter 'a' in lowercase, with 'Airtel'

written in lowercase under the logo.

On 23 November 2010, Airtels Africa operations were rebranded to

'Airtel'. Sri Lanka followed on 28 November 2010 and on 20 December

2010, Warid Telecom rebranded to 'Airtel' in Bangladesh.

Green Initiative

Greentowers P7 Program

As of today, Bharti Infratel is the onl y telecom tower company, which has

installed almost 3 MWT of solar capacity on their network, generating

more than 5 mm units of electricity every year. The Green Towers P7

program is scoped for 22,000 tower sites (primarily rural areas h aving low

or no Grid Power availability) out of which 5,500 sites have already been

implemented in the first year as a part of this 3-year program. Once

completed, the initiative will reduce diesel consumption by 66 mm liters

per year with a significant carbon dioxide reduction of around 1.5 lac MT

per year. Bharti Infratel bagged the 2011 'Green Mobile Award ' at the

GSMA Mobile World Congress at Barcelona and was also awarded the

2010 innovative infrastructure company of the year award at the CNBC

Infrastructure Awards for this groundbreaking initiative .Bharti remains

the first company in the world to introduce the practice of sharing of

passive infrastructure by collaborating with their competition to share

mobile towers and to reduce the collective carbon footprint of the

industry. This has become a subject of case studies in institutionsincluding Harvard Business School.

Energy Conservation

The company has installed solar hot water generator at its main campus in

Gurgaon for fulfilling the hot water requirement in the cafeteria. Majority

of its facilities across NCR region are now equipped with LES (Lighting

Energy Savers) which have reduced energy consumption in the lighting

system to the tune of 1025%. Variable Frequency Drives installed in

AHU (Air Handling Unit) at its campus have helped in enhancing the


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efficiency of cooling system by 10%. These measures have resulted in a

total saving of 8.5 lac units of electricity per year. Airtel has embarked

upon technology related initiatives like virtualization of servers that has

helped it release over 500 CPUs. Also the drive of sending e-bills to the

post-paid customers is helping save 12,840 trees annually. Within itscampus the Secure Print Solution' an automated queue management

based secured printing solution has led to an annualized saving of about 8

metric tons of paper.

Alternate energy sources such as solar energy

They have already deployed these at as many as 1050 sites thus saving 6.9

mn liters of diesel and approximately Rs. 280 mn.

Energy efficiency measures such as Integrated Power ManagementSystems and variable speed DC generators

It has resulted in the reduction in the rate of diesel consumption by 1.2 mn

liters. They have already saved Rs. 47 mn across nearly 900 sites.

AWARDS

Airtel has won the Most Preferred Cellular Service Provider Brand

award at the CNBC Awaaz Consumer Awards in Mumbai. This is 6th year

in a row that Airtel h as won the award in this categor y. This year, the

awards were based on an exhaustive consumer survey done b y The Nielsen

Company. Over 3,000 consumers, spanning 19 cities and 16 states in

India, rated brands across different categories to choos e brands which

delivered true value for money.

Bharti Airtel has received the prestigious Businessworld -FICCI-SEDF

Corporate Social Responsibility Award 2009-2010. The FICCI Socio

Economic Development Foundation (FICCI-SEDF) and Businessworld

CSR award was instituted in 1999 to recognize exemplary responsible

business practices by the Indian industry

bharti Airtel rated as Indias Best Enterprise Connectivity Provider for

2009 at the Annual Users Choice Awards instituted by PC Quest.

Bharti Airtel has been recognized as the Best Global Wholesale Carrier for 2009 at the Telecoms World Awards Middle East b y Terrapin.


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Airtel was rated as the Strongest Brand in the Economic Times Brand

Finance Brand Power Rating 2009. It is the onl y Corporate Brand to be

awarded the AAA rating

Sunil Bharti Mittal conferred with the Lal Bahadur Shastri National Award

for Excellence in Public Administration, Academics and Management.

Airtel ranked second in the Economic Times -Brand Equity Most Trusted

Brand Survey 2009.

Bharti Airtel ranked Indias second most valuable company, by Business

Today in 2009.

Bharti Airtel listed in Forbes Asias Fabulous 50 companies, 2009 on

number sixth position.

Bbharti Airtel was recognized as the Service Provider of the Year and

Wireless Service Provider of the Year at the Frost & Sullivan Asia

Pacific ICT Awards 2009.

Bharti Airtel bagged the Best Carrier India Award and the Ovum Telco-

Transformation Award at the Telecom Asia Awards 2009.

Bharti Airtel was ranked sixth among the t op 100 best performing

technology companies in the world, compiled by BusinessWeek for th e

year 2009. The company is placed ahead of global technology leaders like

Apple (19), Microsoft (22) and Google (37) in this exclusive list.

Sunil Mittal received the Madras Management Association (MMA)

Business Leadership Award for 2008-09 for revolutionising Indian

telecom.

bharti Airtel was selected as one of the top 10 winners of the IDC

Enterprise Innovation IT Awards 2009 across APAC region for its BSS

Transformation Project.

Sunil Mittal was awarded the Global Economy Prize by The Kiel Institute

(Germany).

Sunil Mittal was conferred with the degree of Doctor of Laws Honoris

Causa by the University of Leeds, UK.

Bharti Airtel received the Best Content Service Award for the Airtel-


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IFFCO Farmer Information Dissemination Platform at the World

Communications Awards in London.

Bharti Airtel has been recognized as th e Best Global Wholesale Carrier for

2009 at the Telecoms World Awards Middle East. Telecoms World is oneof the flagship annual awards by Terrapin, one of the leading business

media organizations for international telecom carriers and service

providers.

Bharti Airtels low cost computing device Airtel Net PC was recognized

by Hindustan Times as one of the Top 9 Best Tech Products of 2009 .

Bharti Airtel has been ranked among six best performing technology

companies in the world by Business Week. bharti Airtel was awarded the

Most Preferred Cellular Service Provider Award at the CNBC Awaaz

Consumer Awards 2009 .

Bharti Airtel has been awarded the NDTV Profit Business Leadership

Award 2009 in the Telecom Sector. NDTV Profit Business Leadership

Awards have been instituted to award organizational excellence. The

awards promise to acknowledge the best, the brightest and the most

dynamic of Indian organizations that have emerged leaders in their

respective verticals.

Bharti Airtel bagged top honours in the Voice & Data 100 Survey,

winning five of the Voice & Data Telecom Awards 2009 . bharti Airtel

was named the Top Telecom Services Provider of the Year 2009 . Manoj

Kohli, CEO and Joint MD of bharti Airtel, was named the Voice & Data

Telecom Person of the Year 2009. The Awards also named bharti Airtel,

the Top VSAT Player 2009, the Top NLD Player 2009 and Top Cellular

Services Provider 2009.

Bharti Airtel has recently won multiple recognitions in t he field of

Information Technology such as Spamhaus Group Whitehat Network Star,

Security Strategist Award (Technology Senate 2009), Intelligent

Enterprise Award (Technology Senate 2009) & CIO hall of fame.

Voted India's most innovative company in a survey conducted by The

Wall Street Journal in 2008.

Winner of the "Gallup Great Workplace Award" - Gallup Consulting,

2008.

"2nd Most Trusted Service Brand" - Annual Economic Times-BrandEquity, Most Trusted Brands survey 2008.


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'Best Content Service Award' for its Farmer Information Dissemination

Platform for bharti Airtels joint venture with IFFCO, IKSL (IFFCO Kisan

Samachar) - World Communications Awards 2008.

Best Project Management' Award for its Gujarat e-GRAM project -

World Communications Awards 2008.

"Best Telecom Company" at the NDTV Profit Business Leadership

Awards.

Best Carrier India for innovative products & services and efficient cost

models and the Ovum Telco-Transformation award recognizing

philosophy and execution of a successful outsourcing strategy at the

Telecom Asia Awards 2008.

Sunil Bharti Mittal was awarded the GSM Association Chairmans

Award 2008. The highest honour in global telecom sector, recognized his

tremendous contribution to the development of India's telecom sector.

Sunil Bharti Mittal adjudged the Business Leader Transforming India,

2008" at the NDTV Profit Business Leadership Awards.

Sunil Bharti Mittal conferred Degree of Doctor of Science (Honoris

Causa) by G. B. Pant University.

Bharti Airtel Ranked 3rd on Shareholder Returns in Business Week IT 100

List.

Bharti draws top honours at the NDTV Profit Business Leadership Awards

2007.

Bharti Airtel has won the CNBC-TV18 India Business Leader Award f or

the Outstanding Company of the year, 2007.

Bharti draws top honours at the NDTV Profit Business Leadership Awards

2007

Bharti Airtel awarded the prestigious QCI-DL Shah Award on Economics


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of Quality

Sunil B. Mittal chosen for this years Padma Bhushan Awards

Bharti Airtel is once a gain chosen for Indias most Customer ResponsiveTelecom Company Award

Triple success for Akhil Gupta at CFO Awards for India

Bharti Airtel is amongst Indias Most Admired Knowledge Enterprises in

2006

Sunil Bharti Mit tal receives The Honorary Fellowship from IETE

Bharti Airtel draws Top Honours at the MIS Asia IT Excellence Awards

2006

Bharti Airtel among the top 10 best p erforming companies in the world

according to Business Week IT 100 list

Sunil Bharti Mittal is CEO of the Year at the Frost & Sullivan Asia

Pacific ICT Awards 2006 & bharti Airtel bags Wireless Service Provider

of the Year and Competitive Service Provider of the Year.


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SWOT ANALYSIS BHARTI AIRTEL

Strengths

Bharti Airtel has more than 65 million customers (July 2008). It isthe largest cellular provider in India, and also supplies broadb

airtel maerketing strategies

Documents