Airport AdvertisingKiruna Airport

Swedavia - a sustainable airport group Sweden and the Lapland regionAirport Advertising

Kiruna AirportThe airportStatistics and demographyPlan Terminal Plan OutdoorsPricelist DepartingPricelist ArrivingPricelist Entire airportPricelist Outdoor

DigitalDigital Out of HomePricelist Digital networksPricelist Wifi sponsorship

Contact

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Content

Valid from 2018 with reservation for printing errors and price changes.

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Swedavia – a sustainable airport group

Swedavia is a state owned company that owns, operates and develops Sweden’s national basic infrastructure of airports – a network of ten airports from Malmö in the south to Kiruna in the north which connects all of Sweden with the rest of the world.

We help to create the access that Sweden needs to facilitate travel, business and meetings in Sweden, elsewhere in Europe and around the world, based on the vision "Together we bring the world closer". Custo-mer focus, sustainable development and security are the foundations of everything Swedavia does, both in the own operation and in the society at large. At the same time, the company shall continually reduce its carbon footprint and help reduce the environmental impact of the entire air travel industry. All of Swedavia’s airports are environmentally certified at the highest level of the Airport Carbon Accreditation (ACA) program-me. It is this long-term work that has made Swedavia a world leader in developing airports with the least possible environmental impact.

2017

2016

41 655 012

39 513 482

Number of travelers at the ten Swedavia airports:

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Sweden and the Kiruna region

Sweden is one of the most competitive and productive economies in the world, leading within innovation and with refined consumers and an open mindset to international business and ownership. Sweden is the home of multiple world-leading companies across various sectors and believes in making business easy which results in attractive investment and market opportunities.

Norrbotten, Sweden’s northernmost county, is where Kiruna is located. It borders both Norway in the northwest and Finland in Northeast, all three intertwined at the Three-Country Cairn. The county is expanding and growing, both by population and economically, especially Kiruna. Mostly due to its underground mine, world’s largest, Kiruna has become an attractive place for business. So much that it in fact is the busiest civil society in Sweden per capita.

The mining is the heart and blood of the region and the single most im-portant employer. Since the town is practically depending on the mining they now have to move the whole town center, due to its spreading working area right underneath it.

Besides the mining the region is probably most known for the Ice Hotel in Jukkasjärvi. The world’s largest hotel built entirely out of ice and snow, rebuilt in every winter. It is open from mid-December to the end of April. The Kiruna region is therefore a popular destination with almost 600 000 overnight stays that were accounted for in 2017.

Source: kiruna.se, visitkiruna.se, kirunalapland.se, swedishlapland.com, informationsverige.se

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Airport Advertising

Airports are positively charged environments that signal exclusivity, excitement and expectations, and the majority of the travelers are receptive to change and belongs to a market with spending power. Research shows that three out of four travelers feel anticipated before the airport visit. Airport advertising is therefore optimal, offering great opportunities to capture B2B and B2C taget groups that are easy to communicate with and remains in the same location for longer periods of time. 93 % of the travelers prefer to spend an hour or more at the airport before departure.

With unique knowledge of the travelers Swedavia Airport Advertising offer relevant and qualitative contacts with both geographical and numerical range. Our wide variety of analogue, digital and promotional advertising spaces are strategically placed for optimal impact and to create integrated and effective markerting activities and campaigns, tailored to requests and requirements.

Learn more at: swedavia.com/about-swedavia/advertising

Follow Swedavia Airport Advertising on LinkedIn

Kiruna Airport

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The airport

Swedavia work to constantly develop and improve the ten airports to manage the increasing demand on effective national and international travels.

Kiruna Airport is the northernmost airport in Sweden and has been in operation since 1960. It has a central role in the region and for Kiruna City due to the geographical location far north of the polar circle. The airport is a hub of the infrastructure that the city and region need to develop and maintain a good society. In recent years, the airport has become increasingly important given the increase in business develop-ment, tourism and research facilities in the area.

The airport’s location in northern Sweden means that there is ample free airspace around the airport, which is greatly appreciated by both com-panies and researchers that come to Kiruna to conduct research and test products in the extreme climate there. Mining operations, space research, magnificent nature, the northern lights and the icehotel also attract people from all around the world.

During the last five years the number of travelers via Kiruna Airport has increased with 25 percent and among the airlines that traffic the airport is SAS and Norwegian.

Learn more at swedavia.se/kiruna

The traveler

Transport to the airport

Destinations Top 5

Travel purpose

Total

International

Domestic

Transfer

Car

Business Leisure

Bus

Taxi

Other

Gender

Age

Home country

282 5006 500

276 000

2 800

Men 49%Women 51%

60% 1. Stockholm 2. Göteborg3. Malmö 4. Gran Canaria 5. Gdansk

36% 64%

21%

17%

1%

16–19 3%20–34 33%35–49 28%50–64 27% 65+ 10%

Sweden 87%Other 13%

Number of passengers

Total traveler increase 2017 compared to 2016

+8%

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Statistics & demography

Security

Customs

GATE

Arrivals

För resenärer För alla

KRN-03513

KRN-03614 KRN-03715 KRN-03916 KRN-04017 KRN-04618 KRN-04719 KRN-06020 KRN-06121

KRN-0011 KRN-0072 KRN-0083 KRN-0094 KRN-0105 KRN-0116 KRN-0277 KRN-0308 KRN-0319 KRN-03412Analogue KRN-03210 KRN-03311

KRN-06222

KRN-0151Special KRN-0202 KRN-0383 KRN-0414 KRN-0445 KRN-0586

Digital Digital Portrait2 faces

KRN-0451Promotion KRN-0592

Digital Landscape2 faces

1

KRN-T-0053

2

13

45

6

2

7

8

9

10

11

12 13 14 15

3

16

17

4

5

1

18 19

6

3

2021

22

23

KRN-06323

2

1

1

2

KRN-0261 KRN-0262Analogue

KRN-0536

Special

KRN-0547 KRN-0558 KRN-0569 KRN-05710

KRN-0481 KRN-0492 KRN-0503 KRN-0514 KRN-0525

21

34

56

78

910

Pricelist

Product

Lightbox

Lightbox

Lightbox

Lightbox

Lightbox

Lightbox

Foil, wall

Lightbox

Lightbox

Value boxes

Banner

Price, weekly*

-

-

-

-

-

-

-

-

-

-

-

Price, monthly*

5 000 SEK

5 000 SEK

5 000 SEK

5 000 SEK

5 000 SEK

5 000 SEK

5 000 SEK

5 000 SEK

5 000 SEK

5 000 SEK

5 000 SEK

Departing

Designation

KRN-027

KRN-030

KRN-031

KRN-032

KRN-033

KRN-040

KRN-044

KRN-046

KRN-047

KRN-058

KRN-063

* All prices excl. VAT. Promotion

Special

Analogue

13

KRN-044KRN-058

KRN-027, KRN-030, KRN-031, KRN-032 & KRN-033 KRN-046 & KRN-047

Pricelist

Product

Lightbox

Foil, wall area

Lightbox

Lightbox

Lightbox

Lightbox

Foil, bagage belt

Banner

Foil, wall area

Promotion area

Lightbox

Lightbox

Lightbox

Promotion area

Price, weekly*

-

-

-

-

-

-

-

-

-

7 000 SEK

-

-

-

7 000 SEK

Price, monthly*

5 000 SEK

5 000 SEK

5 000 SEK

5 000 SEK

5 000 SEK

5 000 SEK

5 000 SEK

5 000 SEK

5 000 SEK

-

5 000 SEK

5 000 SEK

5 000 SEK

-

Arriving

Designation

KRN-001

KRN-007

KRN-008

KRN-009

KRN-010

KRN-011

KRN-038

KRN-039

KRN-041

KRN-059

KRN-060

KRN-061

KRN-062

KRN-T-005

* All prices excl. VAT. Promotion

Special

Analogue

15

Arrival hall

Pricelist

Product

Magazine racks

Luggage trolleys

Mobile lightbox, double-sided

Mobile lightbox, double-sided

Mobile lightbox, double-sided

Mobile lightbox, double-sided

Price, weekly*

-

-

-

-

-

-

Price, monthly*

5 000 SEK

5 000 SEK

5 000 SEK

5 000 SEK

5 000 SEK

5 000 SEK

Entire airport

Designation

KRN-015

KRN-020

KRN-034

KRN-035

KRN-036

KRN-037

* All prices excl. VAT. Promotion

Special

Analogue

17

Mobile lightboxes

Pricelist

Product

Lightbox

Analogue sign

Flag

Flag

Flag

Flag

Flag

Flag

Flag

Flag

Flag

Flag

Price, weekly*

-

-

-

-

-

-

-

-

-

-

-

-

Price, monthly*

5 000 SEK

5 000 SEK

2 000 SEK

2 000 SEK

2 000 SEK

2 000 SEK

2 000 SEK

2 000 SEK

2 000 SEK

2 000 SEK

2 000 SEK

2 000 SEK

Outdoor

Designation

KRN-021

KRN-026

KRN-048

KRN-049

KRN-050

KRN-051

KRN-052

KRN-053

KRN-054

KRN-055

KRN-056

KRN-057

* All prices excl. VAT. Promotion

Special

Analogue

19

BMA-023

GOT-082Flags

Kiruna AirportDigital

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Digital Out of Home

Digital out of home advertising, commonly known as DOOH, is integra-ted and interactive and offers a wide range of possibilities to adapt cam-paign messages to attain ultimate reach, visibility and impact. Location, the "who" and "where", is the foundation for sucessful DOOH cam-paigns. With heavy knowledge of the travelers and main target groups at the airports, Airport Advertising offer solutions for delivering real-world contexts and messages that are close to the target's consciousness and purchase.

The Airport Advertising digital signage consists of more than 300 faces distributed at the ten Swedavia airports, strategically placed for optimi-zed impact among the travelers and broken down into two networks. The portrait serie is placed in the largest passenger flows were high reach is enabled and through the landscape gate serie messages can be further amplified in areas where the travelers reside for longer periods of time.

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Pricelist

Placement

Entire airport

National (all ten Swedavia airports)

Share of Voice

12.5 %

12.5 %

Digital network Portrait

* All prices excl. VAT.

Number of spaces

2

172

Price, weekly*

2 300 SEK

300 000 SEK

Placement

Entire airport

National (except Bromma Stockholm)

Share of Voice

12.5 %

12.5 %

Digital network Landscape

Number of spaces

2

113

Price*

2 000 SEK

200 000 SEK

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Digital network Portrait Digital network Landscape

Pricelist

* All prices excl. VAT.

Wifi sponsorship

Product

Banners on Swedavia's page for wifi login. (Covers computer, smartphone and tablet at all ten of the Swedavia airports)

Share of Voice

100 %

Number of spaces

Two formats

Price, monthly*

150 000 SEK

Designation

D-RIKS-013

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swedavia.com/about-swedavia/advertising