airport advertising - swedavia · 2018. 10. 10. · 41 655 012 39 513 482 number of travelers at...
TRANSCRIPT
Airport AdvertisingBromma Stockholm Airport
Swedavia - a sustainable airport group Sweden and the Stockholm regionAirport Advertising
Bromma Stockholm AirportThe airportStatistics and demographyPlanPricelist DepartingPricelist ArrivingPricelist Entire airportPlan OutdoorPricelist Outdoor
DigitalDigital Out of HomePricelist
Contact
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89
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Content
Valid from 2018 with reservation for printing errors and price changes.
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Swedavia – a sustainable airport group
Swedavia is a state owned company that owns, operates and develops Sweden’s national basic infrastructure of airports – a network of ten airports from Malmö in the south to Kiruna in the north which connects all of Sweden with the rest of the world.
We help to create the access that Sweden needs to facilitate travel, business and meetings in Sweden, elsewhere in Europe and around the world, based on the vision "Together we bring the world closer". Custo-mer focus, sustainable development and security are the foundations of everything Swedavia does, both in the own operation and in the society at large. At the same time, the company shall continually reduce its carbon footprint and help reduce the environmental impact of the entire air travel industry. All of Swedavia’s airports are environmentally certified at the highest level of the Airport Carbon Accreditation (ACA) program-me. It is this long-term work that has made Swedavia a world leader in developing airports with the least possible environmental impact.
2017
2016
41 655 012
39 513 482
Number of travelers at the ten Swedavia airports:
6
Sweden and the Stockholm region
Sweden is one of the most competitive and productive economies in the world, leading within innovation and with refined consumers and a open mindset to international business and ownership. Sweden is the home of multiple world-leading companies across various sectors and believes in making business easy which results in attractive investment and market opportunities.
Stockholm, the capital of Sweden, is a center for economic growth and new enterprise and Scandinavia's leading city for business. The region is the home of 23 000 new start-ups per year and increases with approximately 35 000 new citizens each year. With one of the highest GRP per citizen in Europe and representing 51 % of Sweden's GDP (2016) Stockholm is one of Europe's fastest growing cities.
Due to a rich culture life and a great variety of national and interna- tional events and experiences Stockholm is also a popular destination for leisure and business travel alike. In 2016 Stockholm was ranked as number 11 on the list of most attractive destinations in Europe and as number 18 of the list of the world's most popular international convention destinations.
Source: business-sweden.se & stockholmbusinessregion.com
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Airport Advertising
Airports are positively charged environments that signal exclusivity, excitement and expectations, and the majority of the travelers are receptive to change and belong to a market with spending power. Research shows that three out of four travelers feel anticipated before the airport visit. Airport advertising is therefore optimal, offering great opportunities to capture B2B and B2C target groups that are easy to communicate with and remains in the same location for longer periods of time. 93 % of the travelers prefer to spend an hour or more at the airport before departure.
With unique knowledge of the travelers Swedavia Airport Advertising offer relevant and qualitative contacts with both geographical and numerical range. Our wide variety of analogue, digital and promotio-nal advertising spaces are strategically placed for optimal impact and to create integrated and effective marketing activities and campaigns, tailored to requests and requirements.
Learn more at: swedavia.com/about-swedavia/advertising
Follow Swedavia Airport Advertising on LinkedIn
Bromma Stockholm Airport
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9
The airport
Swedavia work to constantly develop and improve the ten airports to manage the increasing demand on effective national and international travels.
Bromma Stockholm Airport is Stockholm's city airport and the fastest alternative traveling to and from the capital. Bromma Stockholm is also the third largest airport in Sweden and breached 2.5 million travelers during 2016.
The airport has been in operation since 1936 and for it to retain its status as a modern city airport and efficient hub for domestic travel, ex-tensive development is now being carried out. In August 2017 the new arrival hall opened and during 2018 the departure hall will be carefully refurbished to meet the demands of the present and future and to make the travelers stay at the airport more pleasant.
A brand-new part of Tvärbanan, a light rail line connecting to all of Stockholm's main infrastructure of public transportation, also starts taking shape and will go by the airport and further enable fast, smooth and efficient connections between the Stockholm region, Bromma Stockholm and the rest of Sweden.
Learn more at https://www.swedavia.com/bromma/airport-of-the-future/
The traveler
Transport to the airport
Destinations Top 5
Travel purpose
Total
Departing
Arriving
Transfer
Taxi
Business Leisure
Bus
Car
Other
Train
Gender
Age (%)
Home country
2 510 0001 255 000
1 255 000
225 000
+1%
Men 52%Women 48%
44% 1. Malmö 2. Gothenburg3. Umeå 4. Visby5. Ängelholm
61% 39%
30%
22%
5%
0%
16–19 1%20–34 23%35–49 38%50–64 30% 65+ 8%
Sweden 92%Other 8%
Number of passengers
Total traveler increase 2017 compared to 2016
10
Statistics & demography
11
CustomsSecurity D
uty
free
sto
re
For travelers Public area
Digital
Promotion BMA-0041
Special BMA-0473BMA-0392BMA-0201 BMA-0504
Analogue BMA-00321 BMA-002 BMA-0053 BMA-0094
Digital Portrait10 faces
BMA-0125 BMA-0166 BMA-0177
1
1
2
3
3
3
4 4 4
5 5 5 5
6
71
4
1
2
BMA-0452
2
8
BMA-0468
3
9
BMA-0549
10 10
BMA-05610
11
11
BMA-05711
3
4
BMA-0593 BMA-0604
5
BMA-0615
1212
12
12
BMA-06212
13
BMA-T-00413
5
BMA-T-0105
Double
Double
Pricelist
Product
Banner
Banner
Promotion area
Lightboxes, package of three
Banners, package of three
Analogue signs, package of four
Magazine racks
Banner
Value boxes
Banner
Fabric frame
Price, weekly*
-
-
45 000 SEK
-
-
-
-
-
-
-
-
Price, monthly*
113 500 SEK
40 000 SEK
-
156 500 SEK
95 000 SEK
180 000 SEK
20 000 SEK
75 000 SEK
40 000 SEK
130 000 SEK
20 000 SEK
Departing
Designation
BMA-002
BMA-003
BMA-004
BMA-005
BMA-009
BMA-012
BMA-018
BMA-046
BMA-047
BMA-054
BMA-T-004
* All prices excl. VAT. Promotion
Special
Analogue
12
BMA-046
BMA-009 & BMA-054
BMA-002
BMA-056
Pricelist
Product
Foil, baggage belt
Promotion area
Lightbox
Lightbox
Foil, baggage belt
Floor decals
Promotion area
Promotion area
Foil, glass wall
Price, weekly*
-
45 000 SEK
-
-
-
-
55 000 SEK
55 000 SEK
-
Price, monthly*
25 000 SEK
-
90 000 SEK
125 000 SEK
25 000 SEK
40 000 SEK
-
-
120 000 SEK
Arriving
Designation
BMA-001
BMA-008
BMA-016
BMA-017
BMA-027
BMA-039
BMA-059
BMA-060
BMA-061
* All prices excl. VAT. Promotion
Special
Analogue
14
BMA-008
BMA-016
BMA-017
Pricelist
Product
Luggage trolleys
Promotion area
Lightboxes, package of two
Lightboxes, package of two
Lightboxes, package of four
Price, weekly*
-
80 000 SEK
-
-
-
Price, monthly*
35 000 SEK
-
120 000 SEK
90 000 SEK
120 000 SEK
Entire airport
Designation
BMA-020
BMA-045
BMA-056
BMA-057
BMA-062
* All prices excl. VAT. Promotion
Special
Analogue
16
BMA-057
BMA-056
BMA-045
18
BMA-02212
BMA-0211Analogue
BMA-0354
BMA-0233
BMA-0416
BMA-03845
BMA-0447
1
2
3
44
4
5
6
7
Pricelist
Product
Lightbox
Lightbox
Analogue sign, double-sided
Analogue sign, double-sided
Analogue signs, package of three
Analogue sign
Floor decals
Lightbox, double-sided
Analogue sign, double-sided
Lightboxes in bus stop, package of four
Price, weekly*
-
-
-
-
-
-
-
-
-
-
Price, monthly*
62 000 SEK
51 000 SEK
100 000 SEK
50 000 SEK
80 000 SEK
65 000 SEK
35 000 SEK
100 000 SEK
50 000 SEK
65 000 SEK
Outdoor
Designation
BMA-021
BMA-022
BMA-023
BMA-026
BMA-035
BMA-038
BMA-040
BMA-041
BMA-042
BMA-044
* All prices excl. VAT. Promotion
Special
Analogue
19
BMA-023
BMA-038BMA-035 & BMA-036
Bromma Stockholm AirportDigital
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Digital Out of Home
Digital out of home advertising, commonly known as DOOH, is inte- grated and interactive and offers a wide range of possibilities to adapt campaign messages to attain ultimate reach, visibility and impact. Location, the "who" and "where", is the foundation for successful DOOH campaigns. With heavy knowledge of the travelers and main target groups at the airports, Airport Advertising offer solutions for delivering real-world contexts and messages that are close to the target's consciousness and purchase.
The Airport Advertising digital signage consists of more than 300 faces distributed at the ten Swedavia airports, strategically placed for optimized impact among the travelers and broken down into two networks. The portrait series is placed in the largest passenger flows were high reach is enabled and through the landscape gate series messages can be further amplified in areas where the travelers reside for longer periods of time.
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Pricelist
Placement
Entire airport Departing Arriving
National (all ten Swedavia airports)
Metropolitan (Stockholm Arlanda, Göteborg Landvetter, Bromma Stockholm, Malmö Airport)
Share of Voice
12.5 %
12.5 %
12.5 %
Digital network Portrait
* All prices excl. VAT.
Number of spaces
10
7 3
172
151
Price, weekly*
30 000 SEK
300 000 SEK
288 000 SEK
Wifi sponsorship
Product
Banners on Swedavia's page for wifi login. (Covers computer, smartphone and tablet at all ten of the Swedavia airports)
Share of Voice
100 %
Number of spaces
Two formats
Price, monthly*
150 000 SEK
Designation
D-RIKS-013
23
Digital network Portrait
swedavia.com/about-swedavia/advertising