AIESEC in Mainland of China

AIESEC Partnership Proposal

Contents- AIESEC Introduction -

- AIESEC Global & MoC -

- Company Branding Program -

- Global Ambassador Program -

- CSR Program -

- Global Talent Program -

- Good Cases -

- Contact -

We are the largest youth-led organization in the world.

We provide leadership development through global internships

and team experiences for Youth.

AIESEC

Our WhyWe strive to achieve

Peace and Fulfillment of Humankind’s Potential

We place our confidence in youth as a key to unlock the better future. We believe that leadership is the fundamental

solution and it can be developed in anyone.

Our How

Our GoalEngage and Develop every young person in the world by

equipping them with 4 leadership characteristics:World Citizens, Solution Oriented, Self Aware and being able

to Empower Others.

Our Impact Worldwide

5,000 +Partner Organizations

126Countries & Territories

2,400Universities Represented

70,000Active Members

1,000,000+AIESEC Alumni

AIESEC International (AI)

AIESEC in MoC -Member

Committee (MC)

Local Committee (University) /

Executive Board

Team Leaders/Managers

Team Members

Other MC...

AIESEC International – Global Office whichcoordinates all the national committees and globaloperation. AI team consist of 24 people from differentnationalities and backgrounds.

Country office/ Entity office, responsible for nationwide operation. An MC Team includes between 4 to20 people, most of the time mixed teams with locals/nationals and international members

Local section, office, university where AIESEC operates(LC)EB – Executive board includes the LCP + LCVPs. An EBteam is usually between 5 to 10 people.LCP – President of the Local Committee, responsible forwhole entity.VP – Vice-President of the Local Committee, responsiblefor one specific function, with 10 – 20 membersTeam Leaders or Manager, responsible for a team with 3-5membersTeam Member, responsible for specific areas or projects

Structure of AIESEC

AIESEC in Mainland of China

81Universities Represented

5,500Active Members

180,000 +Media Followers

60%+ 985 & 21142 Cities Covered

Create 3212 Oversea Opportunities

For Chinese Youth

Provide 1512 Domestic Opportunities

For Global Youth

120,000+ Wechat Followers

70,000+ Weibo & Renren

Followers

How Can You Partner with AIESEC?

Global Talent Program

Get the best global intern for your company

Current National Partners

Company Branding Program

Physical & digital touch points to build up positive Company Brand

Corporate Social Responsibility Program

Collaborate on CSR project, have positive impact & exposure in

society

Global AmbassadorProgram

Send Chinese Young Talent abroad as ambassadors, help develop company oversea market or

employer brand

Company Branding Program– Bring Your Brand into Youth

Online & OfflineBrand Exposure

1. Brand Exposure in online channels > 80,0002. Brand Exposure in offline events > 50,000 3. Publishers Brand Exposure (Leaflet, Folder,

AIESEC Annual Report etc.)4. Customized Brand Campaign

Youth Forum/CompetitionSpace

1. Youth Forum Attendance > 35/year national wide

2. Online Promotion with Brand Exposure3. Keynote/Panel/Workshop Space4. Titled Sponsorship in Competition/National

Prize5. Company Booth Space (Roll-up Banner, Flies etc.)6. Delegate Booklet Brand Exposure

Conference Partnership Launch/Speech

1. Conference Attendance > 15/year national wide with 300-500 attendees each.

2. Online Promotion with Brand Exposure3. Co-design Partnership Launch Activities4. 30 mins Company Speech5. Company Booth Space (Roll-up Banner, Flies etc.)6. Delegate Leaflet/Booklet Brand Exposure7. Conference Meeting or Company Lunch with

Local Committee Team.8. * Annual Partner Gala Dinner Seat

About Youth Forum

Youth Forum is those events that take place in multiple locations around the China; bringing top young leaders

together with business leaders, thought leaders, and experts for a conversation around pressing social issues

with the aim to generate new, but most importantly, actionable ideas that will impact the society and its

future.

We make this happen by taking our participants through the unique and interactive framework of

Inspire, Engage and Act.

Get to Know Our Spaces

About Partnership Launch

a) Company involvement in the National Conferences to all delegates as well as to virtual audiences;

b) Run a 30 minutes’ launch of the partnership with AIESEC in the main plenary session;

c) Foster cooperation of company with particular AIESEC national and local offices through meetings & other networking opportunities;

d) Foster networking of company’s representatives with other Partners & guests through meetings & other networking opportunities

&

National & Regional Conferences OptionsConference Name Frequency & Time Location Target Audience No. Participants / Conf.

National Conference Twice a year (Feb. & July) BeijingExecutive Board of Local

Committee350

Asia Pacific Conference 2016 April 5th – 10th Southern ChinaAIESEC Elites in Asia Pacific

Region300

National Leadership Development Conference

Twice a year (Mar. & Sep.)North, East, South

RegionMiddle Management Board of

81 Universities400

Member Regional Induction Conference

Twice a year (Mar. & Oct.)3 conferences each time

North, East, South Region

New Members 400

Volunteer Regional Induction Conference

Twice a year (April & Oct.)3 conferences each time

North, East, South Region

New Volunteers 400

Oversea Volunteer Regional Induction Conference

Once a year (July)3 conferences each time

North, East, South Region

New Oversea Volunteers 200

Youth to Business Forum/Youth Speak Forum

National Level: Twice a year, combine with the National

Conference North, East, South Region

Member Committee Team & Local Committee Team

350

10 times a yearNorth East South Region

Other Students 300

Career ForumOnce a year (Oct.)

ShanghaiShanghai Graduate AIESEC Alumni 120

Collaboration Content

Conference Name Booth leaflet BrochureLogo

Exposure

30 minutes Partnership

Launch

20 minutes Keynote

60 minutes workshop

Networking Lunch/Dinner

National Conference √ √ √ √ √ √ √ √

Asia Pacific Conference √ √ √ √ √ √ √ √

National LeadershipDevelopment Conference

√ √ √ √ √ √ √ √

Member Regional Induction Conference

√ √ √ √ √ √

Domestic Volunteer Regional Induction Conference

√ √ √ √ √ √

Oversea Volunteer Regional Induction Conference

√ √ √ √ √ √

Youth to Business Forum/Youth Speak Forum

√ √ √ √ √ √

Career Forum √ √ √ √ √ √ √

Global Ambassador Program– Bring Your Brand Globally

AIESECCV Screening &

1st Interview

AIESECDomestic Promotion

Candidates Recommendation

Company Interview & Finalize the Name List

AIESEC IndiaPick up & Help with

Accommodation

AIESECFacilitates VISA,

Insurace, Ticketes etc

AIESEC IndiaFacilitate Ambassadors

with Local Team Recruitment & Training

Ambassadors lead the oversea marketing team to do campus based marketing

for at least 3 months

Interns Co-TrainingBy Company & AIESEC

Global Ambassadors Fly to India

The concept of Ambassador Program is based on AIESEC global campus network & global internship program, sending Chinese young talent abroad through AIESEC channel, as the Global Ambassador for our company partners.

We’ll send the Chinese ambassador as the global marketing team leader, leading a local marketing team with 4-5 local students in the target region or campus. (We’ll prioritize students with AIESEC oversea volunteer experience background)

The oversea marketing team led by our Global Ambassador will base in the campus, do the campus marketing for our company partner’s product for at least 3 month, with clear KPI and feedback/tracking system.

Can both achieve global product branding & employer branding.Take a company who works with AIESEC on this program, targeting Indian Market as example:

3weeks 1 week

￥ 30,000 Program Fee + (￥3,500/Ambassador)

Corporate Social Responsibility

National Social Projects

Covering over 20 cities with 4 National Social Projects, AIESEC has been focusing on the social issues of

Rural Youth Development, Environmental Education, Special

Care, Cultural Protection etc. for 8 years.

“Provides a bridge of understanding between different cultures through young people’s approach towards social issues by providing possible solutions.”

Global Volunteer Project

With over 3,500 Chinese students going abroad to more than 80

countries, for volunteering every year. For youth’s better leadership

development. At the same time, cultivate our youth to become a real

global citizen.

About National Social Projects

Covering over 20 cities with 4 National Social Projects, AIESEC has been focusing on the social issues of

Rural Youth Development, Environmental Education, Special Care, Cultural Protection etc. for 8

years.

National Social Projects

1) Dare to Dream - 5,000+ Rural Youth- 800+ Volunteer

2) Green Power Now- 40,000+ Impact- 50+ High Schools

3) Special Care- 2500+ Recipients- 30000+ Impact- 800+ Volunteer

4) Explore China- 10,000+ Impact- 200+ Media Exposure

Financial Sponsorship

Resource Engagement

EmployerVolunteer

￥100,000 – ￥400,000Every Project

About Global Volunteer Projects

With over 3,500 Chinese students going abroad to more than 80

countries, for volunteering every year through AIESEC Global Volunteer

Projects. For youth’s better leadership development. At the same time,

cultivate our youth to become a real global citizen.

Global Volunteer Projects

Bacardi Go with Courage

Campaign financially subsidized

the students who plan to go

abroad with their own initiatives,

through which, the brand of

Bacardi is set not only to the

students but also to the public that

is interested in those initiatives

created by the students.

Financial Sponsorship

Title Campaign

EmployerVolunteer

￥50,000 +￥2500 x No.Every Project

Global Talent Program

National Exchange Partner is AIESEC’s premiere talent sourcing product for leading organizations. The program brings in youth

leadership, innovation, global perspectives, and functional expertise to provide organizations with a competitive.

All you have to do is:

Identify your ideal profile

Provide a challenging job description

Make the final hiring decision

Profile Confirmatio

n

Promotion & Sourcing

ShortlistProvided

Hiring Decision

Visa & Logistics

Reception & Integration

AIESEC will do the rest to make it happen:

Target talent pool:

Global Talent ProgramThis is how your company can

enable one’s leadership journey and contribute to AIESEC’s why

By interacting with other employees and having a

collaborative workspace, the trainee understands how

he/she can empower others.

By understanding his/her Key Performance Indicator and by receiving regular feedback, the

trainee becomes more self aware.

By solving company issue and interacting with locals,

the trainee begins to understand the culture and business norms thus making

him/her a world citizen.

By fulfilling a challenging job description in an alien

working environment, the trainee becomes solution

oriented.

Undergrad/fresh graduates from top

universities overseas

International AIESEC

members

International AIESEC alumni(with working experience)

Global Talent Program Talent Pool

20 975Marketing & Sales

Main candidates come from these

countries:

BrazilColombiaChinaCanada

Business Administration

Main candidates come from these

countries:

40 476

BrazilColombiaChinaUnited States

Technical14%

Business21%

Communications

8%Economics8%

Finance7%

HR4%

Other41%

1. English2. Spanish3. French4. German

5. Mandarin6. Portuguese7. Russian8. Italian

9. Japanese10. Arabic

Top Languages:

Academic & Working Backgrounds

Sourcing and Service Fee:

￥6500/person

Promotion Channels

Online Media Program

1. Global website: 60,000+ pool of global talent, targeting 126 countries and regions

2. Labeling of “National Exchange Partner”: prestigious opportunities

3. Facebook groups targeted promotion 4. Direct email to targeted candidates5. Biweekly newsletter to promote premium

opportunities globally

Conference/Forum Attendance

1. Participation in oversea AIESEC conferences and business forums

2. 30 mins partnership Launch3. Leaflet, brochure, company booth4. Online promotion brand exposure5. 20 mins Keynote speech opportunity

Oversea Ambassador Program

1. Recruitment of Campus Ambassador for campus relation management and offline support.

2. Facilitate in training towards company ambassadors.

3. Collaborate with ambassadors with campus recruitment.

Case Study: AIESEC &

Business Need:AIESEC sourced talent is the strategic resource in key business processes. Eg: Marketing, Sales and Innovation.

Long term leadership recruitment aimed to develop and retain top leadership talents

Leverage on specific skills and competencies acquired by AIESEC talent (Leadership soft skills, engineering specific skills and entrepreneurial outlook/globally minded) with a clearly defined sourcing strategy to grow the business in specific focus regions.

Outcomes:Long term leadership recruitment strategy worked really well since the beginning of the partnership. AIESEC talent now forms the leadership team of some of the core strategic business units. AIESEC program used to scale up operations in newly acquired markets in Asia Pacific and Latin America. AIESEC currently represents the main provider of talent to Electrolux with 40 internships annually and retention rate of 55%.

Partnership steered by:Pia Hovland | Electrolux VP Talent ManagementGlobal Talent Management Swedish Head office

Result: Attract, Develop, Retain

AIESEC Leaders

Thank You.

AIESEC in Mainland of China | aiesec.cnRm.1803, Tower E, No.16 Haidian Middle St., Haidian District, Beijing

Office: +86 10 8286 6532

For more information, please contact:

Dubi PangVice President of External Relation+86 159 1917 5386 | dubi.pang@aiesec.net