Download - AIESEC Partnership Proposal
AIESEC in Mainland of China
AIESEC Partnership Proposal
Contents- AIESEC Introduction -
- AIESEC Global & MoC -
- Company Branding Program -
- Global Ambassador Program -
- CSR Program -
- Global Talent Program -
- Good Cases -
- Contact -
We are the largest youth-led organization in the world.
We provide leadership development through global internships
and team experiences for Youth.
AIESEC
Our WhyWe strive to achieve
Peace and Fulfillment of Humankind’s Potential
We place our confidence in youth as a key to unlock the better future. We believe that leadership is the fundamental
solution and it can be developed in anyone.
Our How
Our GoalEngage and Develop every young person in the world by
equipping them with 4 leadership characteristics:World Citizens, Solution Oriented, Self Aware and being able
to Empower Others.
Our Impact Worldwide
5,000 +Partner Organizations
126Countries & Territories
2,400Universities Represented
70,000Active Members
1,000,000+AIESEC Alumni
AIESEC International (AI)
AIESEC in MoC -Member
Committee (MC)
Local Committee (University) /
Executive Board
Team Leaders/Managers
Team Members
Other MC...
AIESEC International – Global Office whichcoordinates all the national committees and globaloperation. AI team consist of 24 people from differentnationalities and backgrounds.
Country office/ Entity office, responsible for nationwide operation. An MC Team includes between 4 to20 people, most of the time mixed teams with locals/nationals and international members
Local section, office, university where AIESEC operates(LC)EB – Executive board includes the LCP + LCVPs. An EBteam is usually between 5 to 10 people.LCP – President of the Local Committee, responsible forwhole entity.VP – Vice-President of the Local Committee, responsiblefor one specific function, with 10 – 20 membersTeam Leaders or Manager, responsible for a team with 3-5membersTeam Member, responsible for specific areas or projects
Structure of AIESEC
AIESEC in Mainland of China
81Universities Represented
5,500Active Members
180,000 +Media Followers
60%+ 985 & 21142 Cities Covered
Create 3212 Oversea Opportunities
For Chinese Youth
Provide 1512 Domestic Opportunities
For Global Youth
120,000+ Wechat Followers
70,000+ Weibo & Renren
Followers
How Can You Partner with AIESEC?
Global Talent Program
Get the best global intern for your company
Current National Partners
Company Branding Program
Physical & digital touch points to build up positive Company Brand
Corporate Social Responsibility Program
Collaborate on CSR project, have positive impact & exposure in
society
Global AmbassadorProgram
Send Chinese Young Talent abroad as ambassadors, help develop company oversea market or
employer brand
Company Branding Program– Bring Your Brand into Youth
Online & OfflineBrand Exposure
1. Brand Exposure in online channels > 80,0002. Brand Exposure in offline events > 50,000 3. Publishers Brand Exposure (Leaflet, Folder,
AIESEC Annual Report etc.)4. Customized Brand Campaign
Youth Forum/CompetitionSpace
1. Youth Forum Attendance > 35/year national wide
2. Online Promotion with Brand Exposure3. Keynote/Panel/Workshop Space4. Titled Sponsorship in Competition/National
Prize5. Company Booth Space (Roll-up Banner, Flies etc.)6. Delegate Booklet Brand Exposure
Conference Partnership Launch/Speech
1. Conference Attendance > 15/year national wide with 300-500 attendees each.
2. Online Promotion with Brand Exposure3. Co-design Partnership Launch Activities4. 30 mins Company Speech5. Company Booth Space (Roll-up Banner, Flies etc.)6. Delegate Leaflet/Booklet Brand Exposure7. Conference Meeting or Company Lunch with
Local Committee Team.8. * Annual Partner Gala Dinner Seat
About Youth Forum
Youth Forum is those events that take place in multiple locations around the China; bringing top young leaders
together with business leaders, thought leaders, and experts for a conversation around pressing social issues
with the aim to generate new, but most importantly, actionable ideas that will impact the society and its
future.
We make this happen by taking our participants through the unique and interactive framework of
Inspire, Engage and Act.
Get to Know Our Spaces
About Partnership Launch
a) Company involvement in the National Conferences to all delegates as well as to virtual audiences;
b) Run a 30 minutes’ launch of the partnership with AIESEC in the main plenary session;
c) Foster cooperation of company with particular AIESEC national and local offices through meetings & other networking opportunities;
d) Foster networking of company’s representatives with other Partners & guests through meetings & other networking opportunities
&
National & Regional Conferences OptionsConference Name Frequency & Time Location Target Audience No. Participants / Conf.
National Conference Twice a year (Feb. & July) BeijingExecutive Board of Local
Committee350
Asia Pacific Conference 2016 April 5th – 10th Southern ChinaAIESEC Elites in Asia Pacific
Region300
National Leadership Development Conference
Twice a year (Mar. & Sep.)North, East, South
RegionMiddle Management Board of
81 Universities400
Member Regional Induction Conference
Twice a year (Mar. & Oct.)3 conferences each time
North, East, South Region
New Members 400
Volunteer Regional Induction Conference
Twice a year (April & Oct.)3 conferences each time
North, East, South Region
New Volunteers 400
Oversea Volunteer Regional Induction Conference
Once a year (July)3 conferences each time
North, East, South Region
New Oversea Volunteers 200
Youth to Business Forum/Youth Speak Forum
National Level: Twice a year, combine with the National
Conference North, East, South Region
Member Committee Team & Local Committee Team
350
10 times a yearNorth East South Region
Other Students 300
Career ForumOnce a year (Oct.)
ShanghaiShanghai Graduate AIESEC Alumni 120
Collaboration Content
Conference Name Booth leaflet BrochureLogo
Exposure
30 minutes Partnership
Launch
20 minutes Keynote
60 minutes workshop
Networking Lunch/Dinner
National Conference √ √ √ √ √ √ √ √
Asia Pacific Conference √ √ √ √ √ √ √ √
National LeadershipDevelopment Conference
√ √ √ √ √ √ √ √
Member Regional Induction Conference
√ √ √ √ √ √
Domestic Volunteer Regional Induction Conference
√ √ √ √ √ √
Oversea Volunteer Regional Induction Conference
√ √ √ √ √ √
Youth to Business Forum/Youth Speak Forum
√ √ √ √ √ √
Career Forum √ √ √ √ √ √ √
Global Ambassador Program– Bring Your Brand Globally
AIESECCV Screening &
1st Interview
AIESECDomestic Promotion
Candidates Recommendation
Company Interview & Finalize the Name List
AIESEC IndiaPick up & Help with
Accommodation
AIESECFacilitates VISA,
Insurace, Ticketes etc
AIESEC IndiaFacilitate Ambassadors
with Local Team Recruitment & Training
Ambassadors lead the oversea marketing team to do campus based marketing
for at least 3 months
Interns Co-TrainingBy Company & AIESEC
Global Ambassadors Fly to India
The concept of Ambassador Program is based on AIESEC global campus network & global internship program, sending Chinese young talent abroad through AIESEC channel, as the Global Ambassador for our company partners.
We’ll send the Chinese ambassador as the global marketing team leader, leading a local marketing team with 4-5 local students in the target region or campus. (We’ll prioritize students with AIESEC oversea volunteer experience background)
The oversea marketing team led by our Global Ambassador will base in the campus, do the campus marketing for our company partner’s product for at least 3 month, with clear KPI and feedback/tracking system.
Can both achieve global product branding & employer branding.Take a company who works with AIESEC on this program, targeting Indian Market as example:
3weeks 1 week
¥ 30,000 Program Fee + (¥3,500/Ambassador)
Corporate Social Responsibility
National Social Projects
Covering over 20 cities with 4 National Social Projects, AIESEC has been focusing on the social issues of
Rural Youth Development, Environmental Education, Special
Care, Cultural Protection etc. for 8 years.
“Provides a bridge of understanding between different cultures through young people’s approach towards social issues by providing possible solutions.”
Global Volunteer Project
With over 3,500 Chinese students going abroad to more than 80
countries, for volunteering every year. For youth’s better leadership
development. At the same time, cultivate our youth to become a real
global citizen.
About National Social Projects
Covering over 20 cities with 4 National Social Projects, AIESEC has been focusing on the social issues of
Rural Youth Development, Environmental Education, Special Care, Cultural Protection etc. for 8
years.
National Social Projects
1) Dare to Dream - 5,000+ Rural Youth- 800+ Volunteer
2) Green Power Now- 40,000+ Impact- 50+ High Schools
3) Special Care- 2500+ Recipients- 30000+ Impact- 800+ Volunteer
4) Explore China- 10,000+ Impact- 200+ Media Exposure
Financial Sponsorship
Resource Engagement
EmployerVolunteer
¥100,000 – ¥400,000Every Project
About Global Volunteer Projects
With over 3,500 Chinese students going abroad to more than 80
countries, for volunteering every year through AIESEC Global Volunteer
Projects. For youth’s better leadership development. At the same time,
cultivate our youth to become a real global citizen.
Global Volunteer Projects
Bacardi Go with Courage
Campaign financially subsidized
the students who plan to go
abroad with their own initiatives,
through which, the brand of
Bacardi is set not only to the
students but also to the public that
is interested in those initiatives
created by the students.
Financial Sponsorship
Title Campaign
EmployerVolunteer
¥50,000 +¥2500 x No.Every Project
Global Talent Program
National Exchange Partner is AIESEC’s premiere talent sourcing product for leading organizations. The program brings in youth
leadership, innovation, global perspectives, and functional expertise to provide organizations with a competitive.
All you have to do is:
Identify your ideal profile
Provide a challenging job description
Make the final hiring decision
Profile Confirmatio
n
Promotion & Sourcing
ShortlistProvided
Hiring Decision
Visa & Logistics
Reception & Integration
AIESEC will do the rest to make it happen:
Target talent pool:
Global Talent ProgramThis is how your company can
enable one’s leadership journey and contribute to AIESEC’s why
By interacting with other employees and having a
collaborative workspace, the trainee understands how
he/she can empower others.
By understanding his/her Key Performance Indicator and by receiving regular feedback, the
trainee becomes more self aware.
By solving company issue and interacting with locals,
the trainee begins to understand the culture and business norms thus making
him/her a world citizen.
By fulfilling a challenging job description in an alien
working environment, the trainee becomes solution
oriented.
Undergrad/fresh graduates from top
universities overseas
International AIESEC
members
International AIESEC alumni(with working experience)
Global Talent Program Talent Pool
20 975Marketing & Sales
Main candidates come from these
countries:
BrazilColombiaChinaCanada
Business Administration
Main candidates come from these
countries:
40 476
BrazilColombiaChinaUnited States
Technical14%
Business21%
Communications
8%Economics8%
Finance7%
HR4%
Other41%
1. English2. Spanish3. French4. German
5. Mandarin6. Portuguese7. Russian8. Italian
9. Japanese10. Arabic
Top Languages:
Academic & Working Backgrounds
Sourcing and Service Fee:
¥6500/person
Promotion Channels
Online Media Program
1. Global website: 60,000+ pool of global talent, targeting 126 countries and regions
2. Labeling of “National Exchange Partner”: prestigious opportunities
3. Facebook groups targeted promotion 4. Direct email to targeted candidates5. Biweekly newsletter to promote premium
opportunities globally
Conference/Forum Attendance
1. Participation in oversea AIESEC conferences and business forums
2. 30 mins partnership Launch3. Leaflet, brochure, company booth4. Online promotion brand exposure5. 20 mins Keynote speech opportunity
Oversea Ambassador Program
1. Recruitment of Campus Ambassador for campus relation management and offline support.
2. Facilitate in training towards company ambassadors.
3. Collaborate with ambassadors with campus recruitment.
Case Study: AIESEC &
Business Need:AIESEC sourced talent is the strategic resource in key business processes. Eg: Marketing, Sales and Innovation.
Long term leadership recruitment aimed to develop and retain top leadership talents
Leverage on specific skills and competencies acquired by AIESEC talent (Leadership soft skills, engineering specific skills and entrepreneurial outlook/globally minded) with a clearly defined sourcing strategy to grow the business in specific focus regions.
Outcomes:Long term leadership recruitment strategy worked really well since the beginning of the partnership. AIESEC talent now forms the leadership team of some of the core strategic business units. AIESEC program used to scale up operations in newly acquired markets in Asia Pacific and Latin America. AIESEC currently represents the main provider of talent to Electrolux with 40 internships annually and retention rate of 55%.
Partnership steered by:Pia Hovland | Electrolux VP Talent ManagementGlobal Talent Management Swedish Head office
Result: Attract, Develop, Retain
AIESEC Leaders
Thank You.
AIESEC in Mainland of China | aiesec.cnRm.1803, Tower E, No.16 Haidian Middle St., Haidian District, Beijing
Office: +86 10 8286 6532
For more information, please contact:
Dubi PangVice President of External Relation+86 159 1917 5386 | [email protected]