A group of closely related products manufactured and/or sold by a

business

A name, term, design, or symbol (or combination of them) that

identifies a business, organization, or its products

A warranty that exists automatically by state law

whenever a purchase takes place

Brand, Descriptive, Grade

All the different products that a company sells or makes

Simultaneously offering a combination of manufacturer, private distributor, and generic

brands

A warranty that may exclude certain parts of the product from coverage or require the customer to bear some of the expense for

repairs resulting from defects

Builds customer loyalty, assures quality, extends to new markets,

establishes product image

An alteration in a company’s existing product

A branding strategy that uses an existing brand name for an new

product line

A warranty that guarantees that a product found defective within the warranty period will be repaired or

replaced at no cost to the purchaser

Set clear standards, boost promotion, customer protection

A specific model, brand, or size of a product within a product line

The part of the brand that is a symbol or design (includes

distinctive lettering)

An ongoing charge account with a credit limit and set payment dates

The word, group of words, letters, or numbers representing a brand

that can be spoken

The physical container or wrapping for a product

It allows businesses or individuals to obtain products or money in exchange for a promise to pay

later

Generate ideas, screen ideas, develop the product, test the

product, introduce the product, evaluate customer acceptance

Identifies the company or a division of a particular corporation

A warranty that arises when the seller advises a customer that a

product is suitable for a particular use and the customer acts on that

advice

The number of different product lines a business manufacturers or

sells

A brand owned and initiated by wholesalers and retailers, also called store brands or dealer

brands

An account that allow customers to charge purchases during a

month and pay the balance in full within 30 days of being billed

The number of product items offered within each product line

A brand name, brand mark, trade name, trade character or

combination of these that is given legal protection by the federal

government

An account with time payment plans that allow for payment over

time with a set interest rate

Promote the product, define product identity, provide

information, ensure safe use, meet customer needs, protect the

product

A brand mark with human form or characteristics

An account that allows for payment of a purchase over a time

period without a finance charge

The four stages that a product goes through during its life

(Introduction, Growth, Maturity, Decline)

A brand that represents a general product category and does not

carry a company or brand name

A promise or guarantee given to a customer that a product will meet

certain standards

Examples include: delivery, installation, billing, directions, technical assistance, training

The image a product projects in relation to quality, features, benefits, and competition

Combining one or more brands to increase customer loyalty and sales

for each individual brand

A statement that contains exceptions to and exclusions from

a warranty

A computer-developed diagram that shows retailers how and

where products within a category should be displayed on a shelf at

individual stores

The legal authorization by a trademarked brand owner to allow another company to use its brand, brand mark, or trade character for

a fee

A warranty that is explicitly stated, in writing or spoken word, to

induce a customer to buy

A process that involves managing product categories as individual

business units

An information tag, wrapper, seal, or imprinted message that is

attached to a product or package

A warranty that states the product sold is fit for its intended purpose

Obsolescence, loss of appeal, lack of profit, replacement

A brand owned and initiated by manufacturers, also called

producer brands or name brands