a group of closely related products manufactured and/or sold by a business
DESCRIPTION
A group of closely related products manufactured and/or sold by a business. A name, term, design, or symbol (or combination of them) that identifies a business, organization, or its products. A warranty that exists automatically by state law whenever a purchase takes place. - PowerPoint PPT PresentationTRANSCRIPT
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A group of closely related products manufactured and/or sold by a
business
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A name, term, design, or symbol (or combination of them) that
identifies a business, organization, or its products
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A warranty that exists automatically by state law
whenever a purchase takes place
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Brand, Descriptive, Grade
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All the different products that a company sells or makes
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Simultaneously offering a combination of manufacturer, private distributor, and generic
brands
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A warranty that may exclude certain parts of the product from coverage or require the customer to bear some of the expense for
repairs resulting from defects
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Builds customer loyalty, assures quality, extends to new markets,
establishes product image
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An alteration in a company’s existing product
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A branding strategy that uses an existing brand name for an new
product line
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A warranty that guarantees that a product found defective within the warranty period will be repaired or
replaced at no cost to the purchaser
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Set clear standards, boost promotion, customer protection
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A specific model, brand, or size of a product within a product line
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The part of the brand that is a symbol or design (includes
distinctive lettering)
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An ongoing charge account with a credit limit and set payment dates
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The word, group of words, letters, or numbers representing a brand
that can be spoken
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The physical container or wrapping for a product
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It allows businesses or individuals to obtain products or money in exchange for a promise to pay
later
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Generate ideas, screen ideas, develop the product, test the
product, introduce the product, evaluate customer acceptance
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Identifies the company or a division of a particular corporation
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A warranty that arises when the seller advises a customer that a
product is suitable for a particular use and the customer acts on that
advice
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The number of different product lines a business manufacturers or
sells
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A brand owned and initiated by wholesalers and retailers, also called store brands or dealer
brands
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An account that allow customers to charge purchases during a
month and pay the balance in full within 30 days of being billed
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The number of product items offered within each product line
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A brand name, brand mark, trade name, trade character or
combination of these that is given legal protection by the federal
government
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An account with time payment plans that allow for payment over
time with a set interest rate
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Promote the product, define product identity, provide
information, ensure safe use, meet customer needs, protect the
product
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A brand mark with human form or characteristics
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An account that allows for payment of a purchase over a time
period without a finance charge
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The four stages that a product goes through during its life
(Introduction, Growth, Maturity, Decline)
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A brand that represents a general product category and does not
carry a company or brand name
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A promise or guarantee given to a customer that a product will meet
certain standards
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Examples include: delivery, installation, billing, directions, technical assistance, training
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The image a product projects in relation to quality, features, benefits, and competition
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Combining one or more brands to increase customer loyalty and sales
for each individual brand
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A statement that contains exceptions to and exclusions from
a warranty
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A computer-developed diagram that shows retailers how and
where products within a category should be displayed on a shelf at
individual stores
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The legal authorization by a trademarked brand owner to allow another company to use its brand, brand mark, or trade character for
a fee
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A warranty that is explicitly stated, in writing or spoken word, to
induce a customer to buy
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A process that involves managing product categories as individual
business units
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An information tag, wrapper, seal, or imprinted message that is
attached to a product or package
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A warranty that states the product sold is fit for its intended purpose
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Obsolescence, loss of appeal, lack of profit, replacement
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A brand owned and initiated by manufacturers, also called
producer brands or name brands