9 simple steps to an effective & profitable website
DESCRIPTION
The answer to working less and getting more from your website is having a PLAN! Plain and simple. If you're wondering how you can leverage your website to be more profitable for your small business, then this is for you.Learn the 9 Easy Steps for ultimate website success. These expert secrets and strategies will help your transform your stale website into a lead-generating machine.In this info-packed presentation, you will learn:• How to audit your website and ensure it's ready to convert and sell• How to get to #1 in Google -- without paying a fortune• The ultimate dos and don'ts of optimising your website• A simple yet powerful way to create a 12-month content plan in under an hour• How to get more email subscribers• Exactly what you need to do to become an expert in your field• Why finding the right social platforms for your business is imperative to growth• ...plus MUCH MORE!TRANSCRIPT
Step 1
Getting Your Strategy Right
Don’t start with tactics; that’s like starting at the end and working backwards!
Your Web Strategy
What Should I Include?
Step 2
Conduct a Website Audit
There’s no point marketing your site if it’s not set up as a lead-generating and converting machine. If it’s not making you money then it’s not doing its job.
#1 Biggest Mistake
Relying Solely on your Contact Us Page to Convert
Call To Actions (CTAs)
Common Call To Actions
Helpful Hint
Tell people what to do…
#2 Biggest Mistake
Not Being Compelling!
Guess What
It’s not about you….
#3 Biggest Mistake
No Lead Capture! (no bait)
Providing more information here gives you a
3600% Increase in Opt-Ins!
Hot Tip
Increasing Your Subscribers
Step 3
Conduct Keyword Research
Web Tools
Some of my Favourites
Step 4
Improve your On-Page SEO
On-Page just refers to optimising the content that is currently on your website.
Climbing The Ranks
Site Rankings in Google
The right traffic = Conversions and we know what that means… MORE PROFIT!
How does SEO Affect You?
Improve your On-Page SEO
1. Title Tags
2. Meta Descriptions
3. Keywords in Copy
The Top 3
On Page Steps To Follow
Step 5
Creating Great Content
You no longer just sell…..
Products & Services
You must become
eBooks
Guides
Blogs
Weekly Videos
Golf Primers
Newsletter
Online School
Step 5
An Example…
Brainstorming
12 Months of Content
How to: Create 101 Content Ideas in 60 Minutes or Less
Then answer them using:
Exercise:
Write down the top 10 questions you get asked by prospects
Step 5
Repurposing and Repackaging
Step 6
Building Inbound Links
Tip: Dedicate 2-3 hours per week to link building alone.
Inbound Links
How Do I Get Them?
Step 7
Nurturing Your List
Nurturing Your List
How Do I Do That…..?
What to Measure: • ROI • Conversions • Sales • Email Subscribers • Top Keywords • Referral Sources • Pages per Visit • Bounce Rate
Step 8
Analyse & Optimise
Step 9
Count Your Money
And Now…..
Repeat From Step 1
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9 Step Blueprint & Essential Resources
